[Global Network Automobile Comprehensive Report] On January 10th, the first China Travel+Conference and Jietu Automobile Brand Night was held in Fuzhou. In this future travel science and technology show with the theme of "Our New Journey", Jietu Automobile released a brand-new product strategic plan, comprehensively upgraded the "Travel+"strategy from the dimensions of brand, product and marketing, further consolidated the position of "Travel+"as an ecological leader, and Jietu "New Journey" officially entered a new stage of development.
Yin Tongyue, Chairman of Chery Holding Group, said: "As an innovative pioneer of Chery Group, Jietu Automobile will meet the market challenges with continuous brand innovation, product innovation and marketing innovation, and make the’ Travel+’ecosystem a new benchmark for user experience in the automobile industry."
Layout the whole scene to travel and guard the unbounded journey.
With the diversification and upgrading of users’ needs, continuous innovation centered on users has become the core competitiveness of automobile enterprises. Jetway aims at the differentiated positioning of unique market segments, innovatively puts forward the "Travel+"strategy, and meets the ever-increasing travel needs of users through the ecological layout of the whole travel industry chain combining people, cars and scenes, creating an independent and cutting-edge SUV brand with a sales volume of 460,000+vehicles in 40 months, and setting a model for the high-quality development of independent brands.
Based on the rapid growth of "Jietu speed", Jietu Automobile officially released the four product sequence layouts of X, T, P and V at this conference, focusing on SUV, hard-core off-road, hard-core pickup truck and MPV models respectively. The release of the brand-new "Travel+"product strategic plan marks the official opening of the era of "4+3+N product matrix" for Jetway Automobile, namely SUV series (Jetway X-1, Jetway X-2, Jetway X70, Jetway X90), cross-border series (Jetway Hard Off-Road, Jetway Hard Pickup, Jetway MPV) and hybrid series (all products are synchronized)
With the comprehensive entry into the "Travel+"market segment, Jetway’s "Travel+"ecosystem will continue to expand. Jietu Automobile integrates well-known domestic tourism industry resources, and cooperates with enterprises or scenic spots such as Tuju Campsite, Qunar.com, Pathfinder, Hongxing Erke, Hexigten Banner in Inner Mongolia, Shapotou Scenic Area in Ningxia, covering three major ecosystems of travel, consumption and leisure, providing users with high-quality upgraded value-added rights, benign interaction and interesting experience. At the event site, Jietu Automobile, together with the "Travel+"ecosystem alliance partners such as Fante and Akino, carefully created a cross-border display, showing the diversified and personalized scene experience of future travel. At present, Jietu Automobile has built 80 "Travel+"ecological alliance units, and according to the plan, it will expand to 100+ units in 2022.
Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jetway Automobile, said: "Jetway firmly implements the strategy of" Travel+",constantly expands the ecosystem of" Travel+",enriches the products of" Travel+",expands the station of" Travel+"and upgrades the platform of" Travel+",which brings more surprises and joy to users during their travel, broadens the boundary and vision of Jetway, and provides.
Intelligent and healthy upgrade, leading the new driving interest of travel
The first Travel+Conference in China, as the beginning of a brand-new journey, showed the heavyweight technologies and products of Jetway’s leading industries. Relying on Chery’s car-making technology for more than 20 years, Jietu Automobile has always adhered to the independent research and development of car-making ideas, focused on the "travel+"market segment, continuously created the characteristics of "travel+"products, and strengthened the intelligent and healthy product labels.
The Kunlun architecture, which debuted this time, is an important achievement of Jietu Automobile’s intelligent empowerment of "Travel+". Kunlun architecture combines the platform architecture of Chery Group and the positioning of "Travel+",supports the iterative ability of 5G intelligent driving, and adopts the industry-leading central computer and Gigabit Ethernet, which is a leading industry with high computing, high bandwidth and high security. At the same time, it provides a standard expansion port for the "Travel+"intelligent ecosystem, which can self-evolve and connect unlimited travel scenarios, and can be called a super brain intelligent cockpit.
Zhou Dinghua, deputy general manager of Jietu Automobile and general manager of R&D Center, said: "Jietu will upgrade its digital architecture platform based on Chery’s long-term proven modular platform and intelligent dynamic technology, and carry out in-depth excavation and expansion in intelligent driving and intelligent ecology. Later, we will jointly develop industry-leading intelligent architecture with first-class ecological partners, and continue to provide customers with safe and reliable travel protection in intelligent ecological services, intelligent driving and healthy cockpits."
At the press conference, the concept car code-named Jetway T-X was officially unveiled. T product sequence aims to broaden the travel boundary, combine the functional and scene experience of users in the travel process, and create an off-road "solution" that is extremely safe and protects and releases driving pleasure. In the future, the product series will launch hard-core off-road, smart off-road, luxury off-road and other models, with the vehicle length ranging from 4.6 to 5.1 meters, covering the price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.
T product series will include 1.0T, 2.0T, 3.0T fuel versions, hybrid, pure electric and other options in terms of power. At the same time, it will adopt four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive versions, and its body also includes two kinds of body structures: loaded or non-loaded. According to the plan, T-1, the first model of T product series, will be launched in 2023. Based on the strong extensibility of T product sequence intelligent architecture, the same platform pickup truck model will be launched in the future.
Empathy with the times, join hands with users to create a new journey
Jietu Automobile was born under the background of the "new four modernizations" of automobiles. User demand and technological innovation are the innovative source codes of this brand. Facing the upgrading of automobile consumption structure with the trend of youthfulness, diversification and individualization, Jietu Automobile actively embraces the young user groups rising in the new round of consumption revolution, deconstructs and reshapes the new generation of travel scenes with continuous innovative research and development, and constantly upgrades the user experience and emotional connection.
In 2021, Jietu Automobile sold a total of 154,077 vehicles throughout the year, up 17.9% year-on-year, with sales exceeding 10,000 for 12 consecutive months. By the end of December 2021, the cumulative sales volume has reached 463,814 vehicles, with a strong development momentum. 2022 is the first year of the "4+3+N product matrix" era. According to the plan, brand-new products such as Jetway X-1 will be listed one after another this year. With the development of new media channels such as e-commerce, it is estimated that the sales volume will reach 200,000 vehicles in 2022. By 2026, achieve the goal of annual sales of over one million.
In terms of user experience in the "Travel+"ecosystem, up to now, the number of Jetway APP users has reached 340,000, and nearly 200 products around travel have been sold, with 1 million+pieces. The accumulated travel experience activities have been held for 1,800+times, with more than 100,000+people’s experiences, covering more than 100 cities in 20 Yu Sheng. Through novel and interesting activities, Jetway users have become "Jetway users". Among them, "Peer-Damei China" upgraded the one-time car purchase in the traditional automobile industry to a deep travel experience, and innovated the "Road Book Co-creation Plan" to create the first brand of go on road trip Road Book with users.
Entering a new stage of development, Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, said that the "Travel+"ecosystem will fully enter the 2.0 stage, from building a travel unit combination to building a travel ecological combination. The "Travel+"travel ecology is constructed in the three directions of people, cars and scenes, which interact and define each other, and realize continuous optimization iteration and virtuous circle.
"Jietu Automobile will continue to adhere to the’ three most’ marketing concept centered on users, understand users at the levels of brand co-creation, product co-creation and ecological co-creation, be close to users at the online and offline levels, and entertain users at the pre-sales and after-sales levels; Establish a user operation communication mechanism through 100% face-to-face user, 100% direct user and 100% direct user evaluation; Around the new media platforms such as Jietu Auto APP, Tik Tok, Guanwei and Guanbo, we will create a user operation pattern with brands, organizations, positions and contents. "
With the upgrading of product strategy, the "Travel+"travel ecology is about to open a smarter and healthier full-scenario travel era. Jietu Automobile will meet the market challenges with continuous brand innovation, product innovation and marketing innovation, and join hands with users and partners to embark on "our new journey" to create an ecological co-creation platform for users, ecological sharing and win-win partners, and build our Jietu.
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