At present, the lifting of the ban on pickup trucks and the upgrading of consumption have promoted pickup trucks to enter thousands of cities and thousands of households. Pickup trucks have become a new way of multi-purpose and multi-scene travel, which is increasingly loved and respected by people. In less than two months, the 2023 Great Wall Cannon of "Global Smart Luxury Pickup" was launched, and its cumulative sales exceeded 20,000 units. With the advanced championship strength in all aspects, it continued to lead in many popular car fields such as pickup truck riding, commercial and off-road vehicles, and promoted the value of pickup trucks in China to jump up again.
The Great Wall Cannon is not only a multi-purpose vehicle model suitable for IKEA, but also represents an infinite possible lifestyle. Up to now, 2023 passenger guns, 2023 commercial guns and 2023 off-road guns have been fully launched, and category innovation has created a strong product lineup to meet the multi-purpose and multi-scene needs of users such as fashion life, entrepreneurship and wealth creation, and outdoor leisure, and become the first choice for pickup trucks in the new era.
Redefining the value of pickup truck activating "family universal car"
Pickup truck is a multi-purpose and multi-scene super category, and category innovation is the driving force for the expansion of pickup truck market. The Great Wall Gun redefined the pickup truck, and was first equipped with the core technologies of passenger cars, such as multi-link rear suspension, ZF 8AT, L2 intelligent driver assistance system, intelligent network connection, etc., which changed the commercial characteristics of the solidified pickup truck, endowed it with the value and significance of riding, and initiated a new era of riding and globalization of pickup trucks in China.
Pickup truck is a family universal car, one car can reach four cars, which has the comfort of a car, the off-road nature of an SUV, the leisure nature of a station wagon and the loading nature of a light truck, and completely covers the whole scene of the car. Pickup truck is the real king of outdoor, no matter cross-country, travel, trailer, camping, fishing, outdoor adventure, pickup truck can be done in one car. The pickup truck is a truly universal modified car. Its powerful off-road function and open container mean unlimited modification possibilities and unlock the ultimate life experience.
Driven by category innovation, Great Wall Gun has formed two categories, namely, fashion, commercial use and passenger leisure, and achieved product coverage of 100,000-300,000 with full lineup and full scene. Great Wall Gun has been on the market for more than three years, and its global cumulative sales volume has exceeded 450,000, making it the first high-end pickup truck brand in China to exceed 450,000, and its strength has been fully recognized by the market and users.
New products, rejuvenation and three consecutive rounds set a new benchmark for the value of passenger/commercial/off-road pickup trucks.
As innovative masterpieces of the Great Wall Gun, 2023 passenger guns, 2023 commercial guns and 2023 off-road guns have condensed the wisdom of the Great Wall Motor, which is the king of pickup trucks and the world-renowned. They are smarter, more luxurious and safer, and strongly lead the value of pickup trucks in China to rise again.
The 2023 vehicle gun of "Global Intelligent Luxury Vehicle Pickup" is based on the world’s leading intelligent professional off-road tank platform. It has passed 76 kinds of global road and extreme environment tests such as "extremely cold, extremely hot and plateau", with a test mileage of over 6 million kilometers and leading technical performance at the same level. The new car realizes the four-dimensional advancement of "intelligence, luxury, comfort and safety" and achieves a higher-value luxury experience.
The driving control of 23 passenger guns has been upgraded to L2+ intelligent driving assistance level, and it is the first in the same class to be equipped with automatic parking system, and the high-order intelligence has evolved; Soft-coated interior, new exquisite technology wind interior with double suspended Zhilian touch screen, bringing new luxury technology experience; High-strength cage body, 6 airbags, 14 radars, low-speed emergency braking, front and rear collision warning, etc., provide armor-level safety protection; Add four-door one-button lifting & anti-pinch & automatic window closing, 50W wireless fast charging and other intimate equipment; The first hidden container boarding pedal in China, with passenger car comfort, comparable to SUV of the same class.
Twenty-three passenger guns once again break the traditional cognition of Chinese people on pickup trucks. No matter whether they are galloping in the city or exploring outdoors, they can be done in one car, helping users realize the life of pickup trucks in the whole scene, so that everyone who loves life can live a vast life and see an amazing life.
If the passenger gun is the best companion for users to start the quality life of pickup trucks, then the "Global Intelligent Luxury Commercial Pickup" 2023 commercial gun is the first choice for business elites in the new era. With the five hard-core strengths of "super enjoyment of driving, super power, super safety, super bearing and super ingenuity", it creates super commercial adaptability and brings unlimited commercial value to users.
23 commercial guns are equipped with a large-area V-shaped mesh matrix medium net; It has a 12.3-inch Zhilian large screen, adopts a new generation of smart car networking, and has high-level intelligent equipment such as keyless entry, one-button start and automatic parking; Standard ESP, equipped with 4 airbags; The chassis adopts high-strength trapezoidal frame and leaf spring, which leads the same level in bearing capacity; Equipped with 2.0T "China Heart" top ten engines, matched with 6MT/8AT transmission to form a golden power combination; Equipped with Borgwarner electronic control part-time 4wd, you are not afraid of all the rugged road conditions on the road to wealth creation.
The commercial gun built by the standard of passenger transport serves every rich person with dreams. The excellent driving texture makes it unnecessary for users to switch between multiple cars, and it is necessary to talk about business or run transportation. Super load and super power, but also let users get rich quickly, economically and directly, with good business and better life.
In addition to building high-value vehicles in the fields of passenger and commercial pickup trucks, Great Wall Gun has made a further breakthrough in all-terrain off-road pickup trucks. The "global intelligent luxury off-road pickup truck"-2023 off-road gun, which was newly launched at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, has become a professional partner of off-road enthusiasts with its three hard-core strengths of "off-road, off-road heart and off-road fun".
23 off-road guns are equipped with 2.0T+8AT gold power combination; The original factory is equipped with hard-core equipment such as front and rear axle electronically controlled differential lock, K-MAN nitrogen cross-country shock absorber, Bailuchi KO2 all-terrain tire, winch, wading throat, front and rear iron competitive bars, etc. Domestic pickup trucks pioneered crawling mode and tank turning; Newly upgraded off-road side pedal, new transparent chassis, so that off-road can do whatever you want; The whole system comes standard with ESP body stability system, equipped with high-level intelligent driving assistance; Equipped with 6 airbags, high-strength body and 3mm thick chassis metal armor as standard; Provide 6 driving modes: 2H, 4H, 4L, snow, mud and sand, and the unique off-road expert mode at the same level allows senior players to enjoy pure off-road fun; A number of modified harnesses and switches are reserved, and the original factory has its own towing qualification and trailer anti-swing function to expand the wonderful and fun outdoor life.
23 off-road guns provide hard-core product support for the fast-released off-road pickup market and users’ off-road dreams. Whether you are an old cross-country gun or a white cross-country gun, cross-country guns can take you across mountains and seas, across deserts, see poems and beautiful scenery in the distance, and enjoy the challenge and conquest of outdoor cross-country by virtue of all-terrain cross-country performance.
With years of professional pickups and strong technical reserves, all 23 Great Wall guns have been upgraded, accurately adapting to different scenes such as pickup truck riding, commercial use and off-road, realizing full-scene, multi-purpose coverage, setting a new benchmark for pickup truck value in China, and providing users with a smarter, more luxurious and safer car experience.
It is particularly worth mentioning that 23 passenger guns, 23 commercial guns and 23 off-road guns have the most convenient pickup truck sales service network in China, with over 2,000 outlets and an average service radius of less than 50km, so they can enjoy fast and convenient service even in remote places.
From January to May, the domestic market share exceeded 50%, creating a legend of the pickup truck market.
As the leader of pickup trucks, Great Wall pickup trucks have been the first in sales for 25 consecutive years, and the cumulative global sales have exceeded 2 million. From January to May, the Great Wall pickup trucks sold a total of 86,073 units worldwide, a year-on-year increase of 18%. From January to May, the domestic terminal market share exceeded 50%. For every two pickup trucks sold in China, one was the Great Wall. Great Wall Gun sold 14,006 units worldwide in May, with a cumulative sales volume of over 10,000 units in 33 months, ranking first in pickup truck sales, and Great Wall Gun, Fengjun Gun and King Kong Gun ranked the top three in pickup truck sales.
China cannon global cannon! Great Wall Gun sells well in more than 50 countries around the world, winning the best pickup truck award in Australia, South America and South Africa in one fell swoop, and becoming the first China brand with five-star safety rating under the new Australian ANCAP standard.
In the future, Great Wall Gun will continue to insist on category innovation and user co-creation, build high-value pickup products with technological innovation, and fight for the international mainstream brands in the global market, making China pickup trucks popular all over the world.
