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Qiu Ting | The Application and Challenge of Artificial Intelligence in China Ink Painting

  Content summary:The rapid development of AI technology in the field of artistic creation has expanded rapidly, and the combination of China ink painting and AI has also produced many phenomena and problems. This paper will discuss the application prospect of AI in China ink painting from multiple dimensions, including how the symbiotic creative technology of AI and ink painting will affect the artist’s creative process, whether it will shake the boundary and core value of ink painting, and examine the challenge this combination brings to the traditional spirit and modernity of ink painting, as well as the gap between AI’s innovation and artistic life expression.

  Key words:Artificial Intelligence Emergence and Challenge of Symbiosis and Innovation of China Ink Painting

  In today’s wave of iterative technological change, artificial intelligence (AI) permeates all aspects of our lives. The art industry is also facing reconstruction and change, especially the visual, auditory art and design industries, which are becoming increasingly digital. New opportunities and crises coexist. The blending of art and AI will lead to an unprecedented subversive artistic change, and the future of China’s painting and calligraphy art is infinite.

  As we all know, the art of Chinese painting is supported by a profound traditional knowledge system, which is continuously passed down and developed through the way of assimilation and acculturation. This has created its unique cultural psychology, thinking and behavior characteristics, and formed an interlocking brushwork and programming language. To borrow Yu Yingshi’s words, we should pay attention to the cultivation of knowledge and taste. "We should take the specialty as the origin, embrace thousands of families with relevant knowledge, and emphasize the knowledge and agreement, communication and specialization" (preface to Yu Yingshi’s Selected Poems and Paintings of Zhang Chonghe, life, reading and new knowledge Sanlian Bookstore, 2015 edition, p. 5), and professional learning should be based on a broad academic platform, so as to "unify all the disciplines and have them." With the rapid development of social science and technology, China’s ink painting spirit, which is bound by consumerism and utilitarianism, is the upward way to settle the free mind and has irreplaceable current significance.

Qiu Ting X Limited Studio Taohuan (still frame) Digital Generation Image 2022

  However, emphasizing the present significance of ink painting cannot avoid the challenges faced by contemporary ink painting creation. On the one hand, the traditional painting method can not be compared with the generation efficiency of digital technology. Traditional painting needs a lot of time in the stage of material preparation and idea landing, while digital technology can create quickly, modify at any time, and save multiple versions for comparison and selection. On the other hand, in the face of increasingly diversified and rapid aesthetic needs, the innovation and integration of ink painting can be isomorphic in the cooperation and symbiosis with AI, and explore the appropriate development path. AI can rely on the huge database analysis, the existing vocabulary and creative experience of ink painters, the empathy isomorphism of artists’ inner feelings, and even the legal essence of the value system of ink painting to promote artists’ understanding of more dimensions of the vicissitudes of nature, deduce the absolute theme, effectively evaluate the creative scheme, technique, material application and display mode, and help artists deepen the language dimension of their creation and understand and explore social humanities and styles more deeply and diversely.

  AI’s powerful computing power and huge information programming can quickly generate traditional painting skills, and can generate and understand huge data to create visual styles far beyond the usual ones. Among them, the imaginative "emergence" phenomenon shows the infinite possibilities of artistic creation in the AI era, which can be said to be the coexistence of longing and fear. At present, the use of AI tools is still in the initial stage. Most of the art industry only regards AI as a convenient and efficient technical tool, which is a synthesis under the constraints of the artist’s existing preset framework, such as asking questions to ChatGPT or sharing preliminary ideas. As an advanced language model, ChatGPT can understand the needs of artists and provide relevant suggestions, such as suggestions on artistic style, theme or technical scheme. This process can help artists to inspire and broaden new creative inspiration, and artists can use the tools of Midjourney to generate sketches. Midjourney has a series of operation processes that can help artists turn their ideas into visual sketches. Later, artists can share their sketches with ChatGPT for feedback. ChatGPT can provide suggestions on theme, composition, color and texture to help artists optimize their creative schemes. After several rounds of feedback and optimization, artists can use Midjourney to complete the second creation of pictures.This process requires artists to have clear creative ideas and clear self-awareness.

Who does Qiu Ting sit with? Silk ink 88×56 cm 2021

  On the one hand, meet the challenge, on the other hand, embrace the possibility. AI can quickly learn and imitate human painting skills and works of art. This provides a new possibility for the future of ink painting. On the other hand, by analyzing the learning and creation process of AI, we can understand and study the creation rules and aesthetic rules of ink painting from various angles. In addition, AI’s powerful database and computing power, as well as its amazing internalization ability, have amazing algorithms surging, which enables AI to present visual effects unmatched by human beings in a short time, which makes it possible for AI to promote ink painting and even cross-media development. We should actively face the benefits brought by AI, make full use of the advantages of AI’s reproduction based on excellent human visual image experience, and the visual logic and formal patterns of AI calculus, actively explore and try new expression methods, and maintain the vitality of symbiosis and isomorphism between man and AI. AI provides a new vision for the innovation of ink painting. In this era of great change, we should embrace the symbiosis and isomorphism between AI and human beings, so that the art of ink painting can maintain its open vitality and embrace more chaos and unknowns.

  In the history of human art, new technology can always promote the development and change of art. From architecture, design, photography to movies, from electronic music to digital art, technological progress has provided new possibilities for artistic creation. As a new technology, the application of AI in artistic creation also provides infinite imagination for ink painting.

Qiushi Digital Printing Sculpture 2023 "Heel Things Increase China — — Qiu Ting Art Exhibition "exhibition site

  The application of AI also puts forward the thinking of ontological value and boundary for the spirit of ink painting. The unique aesthetics and expression of ink painting are deeply rooted in the cultural soil of China, especially in the introspection and spiritual transcendence of Confucianism, Buddhism and Taoism, which is the most valuable scenery in China’s cultural and artistic genes. The iterative development of science and technology does not necessarily touch the core part of the value system of ink painting art, such as traditional core concepts, history, skills, and the study of calligraphy and painting evaluation from semantics to concept generation. No matter what mode of Chinese painting exploration, we can’t avoid these core values, as well as the research and exploration on the origin of traditional culture.

  However, AI-generated paintings often have an unreal sense of science and technology. At present, many works with some kind of electronic-generated plastic sense are typical. China’s ink painting is characterized by "loose", "waxy" and "hairy", the presentation of aesthetic images such as antiquity, obscurity, elegance, Xiao San and coldness, and the lack of AI creation, which is related to the current lack of AI’s understanding of nature and subtle emotional understanding of literary mind. Artists will integrate their understanding of nature and their perception of culture into their works in the process of creation. For example, Guo Xi emphasized the relationship between the painter and nature in Lin Quan Gao Zhi, and how the painter expressed his mind through nature. He said: "The landscape is the grand view of heaven and earth, and the things are born from it. It is also the goodness of people’s hearts, so it can attract people to swim alone, get carried away and relax. " This makes the artist’s works have the depth and vitality of philosophical thinking. However, the works created by AI still seem to lack this depth and vitality. Ink painting is based on the nature of mind, and its pen and ink pay attention to viewing things by oneself, viewing things by things, and changing with emotion. The use of symbols and programs is based on the subject’s emotion to grasp and recreate objects, and the learning and creation process of AI is based on data and algorithms. For the moment, no matter how novel and unique its creation style is, what may be missing is the most precious spiritual temperament of ink painting.

  Therefore, the discussion of AI creation can’t avoid the irreplaceability of the integration of knowledge and practice as an artist’s physical spirit, the emotional expression of the artist’s subtle muscle memory, how to present and measure the fickle nature in the world through hands and brushes, express the complex cultural sense in history, society and religion, and the scale and emotional entanglement of the artist’s integration into the body. AI painting is based on pure operation. Although the phenomenon of "emergence" brings imagination and creativity beyond expectations, it is fascinating and scary, but its creative source is data. However, human creation is based on cognition, which is a comprehensive perception of emotion and body. In particular, it needs to use human body to create in a large amount. It is the artist’s perception and application of body, the expression of consciousness through body, and the contest between body and media. These are probably not available in current AI creation. Perhaps in the future, through the docking of human brain and machine, the generation and creation of large models based on neural networks or billions of parameters can be realized without hindrance, and inspiration can be drawn from AI algorithm and brain neural networks respectively, which is what future artistic creation can look forward to.

In 2023, the White Cube London’s Beaumont West Space "anselm kiefer — — Finnegan’s wake night "exhibition site

  At the end of June this year, I saw Kiefer’s solo exhibition based on Joyce’s finnegan’s wake, drawing nutrients from poetry, philosophy, religion and science to generate art, while rebelling and subverting, asking about the life cycle of death and rebirth. This shocking visual field is stubborn and bitter, which completes the reproduction of Joyce’s poetic spirit. Only artists with compassion and historical perception can resist the depths of the soul. This kind of human expression and narrative power, which makes the viewer exhausted, will also make us reflect on the limitations of AI’s involvement in the artistic spirit. As Norman Bresson of the University of London once pointed out: The cognition constructed through the symbolic system (signifier and signified) will ignore or ignore "feelings, emotions, intuition and feelings". The human brain has strong plasticity, in which the hidden potential and the thoughts formed by the nerve subject unconsciously make the nerve subject unique in visual experience. Great artistic creation needs the awakening of artistic intelligence and the ultimate questioning of life spirit. If AI is a tool for artists’ research and creation, artists will actively intervene in the application of AI, which will lead to symbiosis with it and enhance their self-creativity. However, the great potential of AI can’t help but make people imagine: when AI cooperates with artists humbly and responsibly, will it also use artists as creative tools? We may also wish to look at it from the perspective of AI as the main body: Is thinking under the inertial framework of an artist a bit like "Be honored where there is no Buddha "? Are humans sometimes too self-righteous?

  Professor, Qiu Ting Central Academy of Fine Arts

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Ministry of Industry and Information Technology: The total number of mobile applications (APPs) in China has stabilized and increased slightly.

  According to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology released 1-mdash in 2022; Operation of Internet and related service industries in April. 1— In April, the growth rate of Internet business revenue rebounded slightly, the decline of total profit expanded, and the growth of R&D expenses accelerated.

  I. Overall operation

  Internet business revenue growth rate is small.returnL.1— In April, China’s Internet and related service enterprises above designated size (hereinafter referred to as Internet enterprises) completed business income of 443.7 billion yuan, up 2.7% year-on-year, and the growth rate was 1.3 percentage points higher than that in the first quarter.

  Cumulative growth of Internet business income (%)

  cost of operationWith the increase of investment, the profit growth is obviously under pressure..1— In April, the operating costs of Internet enterprises above designated size in China increased by 7.0% year-on-year, and the growth rate was 2.6 percentage points higher than that in the first quarter. The total profit was 32.14 billion yuan, down 25.4% year-on-year, and the decline was 15.1 percentage points higher than that in the first quarter.

  research and development expenditureaccelerateGrowth.1— In April, China’s Internet enterprises above designated size invested a total of 25.09 billion yuan in R&D, up 10.4% year-on-year, and the growth rate was 2 percentage points higher than that in the first quarter.

  Second, the sub-field operation

  (A) enterprises in the field of information services steadily.grow.1— In April, the revenue of Internet business of information service-oriented enterprises (including news information, search, social networking, games, music videos, etc.) increased by 8.2% year-on-year, the growth rate was 1.1 percentage points higher than that of the first quarter, which was 5.5 percentage points higher than the overall growth rate of the whole industry.

  (II) Income of enterprises in the field of life servicesEnlarged decline.1— In April, the business income of platform enterprises mainly providing life services (including local life, car rental, travel, financial services, automobiles, houses and residences, etc.) decreased by 20.2% year-on-year, and the decline was 2.8 percentage points higher than that in the first quarter.

  (three)Internet data service enterprises have developed rapidly..1— In April, the revenue of Internet data services (including cloud services and big data services) was 42.31 billion yuan, up 30.4% year-on-year, which was 27.7 percentage points higher than the overall growth rate of the whole industry.

  Third, the operation by region

  The income from Internet business in the eastern region grew steadily.northeastregionOutstanding growth.1— In April, the income from Internet business in the eastern region was 402.1 billion yuan, up 2.5% year-on-year, and the growth rate was 0.2 percentage points higher than that in the first quarter, accounting for 90.6% of the national Internet business income. The revenue from Internet business in the central region was 15.58 billion yuan, down 13.5% year-on-year, and the decline was 3.5 percentage points narrower than that in the first quarter. The revenue from Internet business in the western region was 23.98 billion yuan, up 19.4% year-on-year, and the growth rate was 17.3 percentage points higher than that in the first quarter. The revenue from Internet business in Northeast China was 1.96 billion yuan, up 26.4% year-on-year, and the growth rate was 34.1 percentage points higher than that in the first quarter.

  The development trend of major provinces is divided.1— In April, Beijing (up by 11.9%), Shanghai (up by 7.4%), Guangdong (up by 0.3%), Zhejiang (down by 5.0%) and Tianjin (down by 36.0%), the top five Internet businesses, achieved a total business income of 376.8 billion yuan, up by 3.0% year-on-year, accounting for 84.9% of the country. There are 17 provinces and cities in China where the growth rate of Internet business income has achieved positive growth, two less than that in the first quarter, among which Hubei, Tibet and Liaoning have increased by over 50%, while Tianjin, Hainan and Henan have decreased by over 30%.

  Fourth, the development of China’s mobile application (APP)

  Mobile application(APP)total capacitytend to stabilizeSmall amplitudegrow.By the end of April, the number of apps monitored in China’s domestic market was 2.31 million, with a net increase of 10,000 in April. The number of mobile application developers reached 1.033 million, with a net increase of 18,000 in April; The cumulative download volume of on-shelf applications in third-party app stores reached 2,116.4 billion times, with a net increase of 46.8 billion times in April.

  Note:

  1. The scale of Internet and related service enterprises above designated size has been adjusted from the income of Internet and related services above 5 million yuan in the previous year to 20 million yuan and above. All year-on-year growth rates in this paper are calculated according to comparable scales.

  2. This year, cross-regional enterprises will be divided into various regions according to their registered places.

  3. The total number of mobile applications refers to the total number of smartphone third-party applications on the shelf (which can be found in third-party mobile app stores after passing the examination) in China’s market during the reporting period. The calculation method is based on adding up the mobile applications on the shelf in more than 20 mainstream domestic markets (including Apple and Android stores) and removing the duplicates.

  4. The number of mobile application developers includes the number of enterprise mobile application developers and the number of group (individual) mobile application developers. Among them, the number of enterprise mobile application developers refers to the total number of all enterprise developers of mobile applications in China’s market during the reporting period. Here, enterprise developers refer to developers who have completed industrial and commercial registration registration and obtained business licenses. The number of group (individual) mobile application developers refers to the total number of group or individual developers of mobile applications in China’s market during the reporting period. Here, group or individual developers refer to those who have not registered in industrial and commercial registration.

  5. In order to reflect the market dynamics of mobile applications more accurately, the monitoring data is changed from "cumulative method (that is, statistical data is calculated by cumulative method)" to "on-shelf method (that is, statistical data is calculated only for on-shelf applications, excluding off-shelf applications)".

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An asteroid "passed by" and scientists named it "2019 OK"

  On the morning of July 25th, when many Chinese arrived at the company in the morning and were ready to start a day’s work, an asteroid that could destroy a city just passed the earth, and its name was also called "2019 OK".

  According to the authoritative American astronomical magazine "Astronomy" reported on July 25th, an asteroid with a diameter of 57-130 meters passed the Earth at a close distance at 1: 22 am GMT)7 on July 25th (9: 22 Beijing time), with a speed of 88,500 kilometers per hour.

  Because the asteroid’s orbit to the earth is close to the sun, which affects the observation of astronomical telescopes, scientists only discovered it one day before it came to the earth.

  "Astronomy" magazine said that this asteroid called "2019 OK" is only 72,500 kilometers away from the Earth, which can almost be regarded as "passing by". In contrast, the average distance from the earth to the moon is about 384,403 kilometers. Therefore, the distance from the asteroid to the earth this time is only about one-fifth of the average distance between the earth and the moon.

  In terms of size, New York Post reported on July 29th that this asteroid with a diameter of 57-130 meters may be the largest asteroid that has passed through the Earth in the past 10 years.

  Australia’s "Sydney Morning Herald" quoted Alan Duffy, an astronomy professor, as saying on July 26 that if this asteroid accidentally falls to the earth, the energy generated by its explosion is 30 times the power of Hiroshima atomic bomb, which can "destroy a city".

  Astronomy magazine reported that in 2013, a meteorite with a diameter of 20 meters landed in Chelyabinsk, Russia. When it passed through the atmosphere, it rubbed and burned, exploded and produced a lot of debris, forming the so-called "meteorite shower". In the falling area, the windows of many buildings were broken. The Russian side said that the incident caused more than 1,600 injuries and economic losses of about 1 billion rubles (about 108 million yuan).

  Michael brown, an astronomy professor at Monash University in Australia, said: "It (an asteroid) is surprisingly close to the earth, which is a big thing." However, Astronomy magazine reported that an observatory in Brazil only observed the asteroid the day before it came to Earth. Astronomy pointed out that, generally speaking, observation platforms around the world will issue trajectory predictions when asteroids are far away from the Earth. If this asteroid is likely to hit the earth, these observation platforms will also give early warning to help avoid the possible disaster caused by asteroid impact.

  But this time, the asteroid came to the line near the earth, and it had to pass through the sun, which affected the observation. "Astronomy" magazine analogy said that this is just like a baseball player can’t see the ball from the sun, and the telescope will also be affected when observing celestial bodies near the sun.

  For asteroids that may hit the earth in the future, scientists say they have found a way. According to a report by CBS)7 on July 29th, at a news conference held by NASA in April this year, Lori Glazer, a planetary science expert of NASA, said: "If an asteroid is going to pass through the earth’s orbit, we only need to change its speed slightly to make it faster or slower, so as to avoid collision."

  Comprehensive observer People’s Daily client

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Re-analysis of the technical matrix of the Eye of God, BYD changed the intelligent driving from high to standard.

It’s been a week since BYD’s national smart driving strategy was released. I think it’s necessary to talk to you again about the significance of this national smart driving release.

First of all, the most important thing BYD did this time was to change the smart driving from high to standard. Moreover, according to the different models and series, we have prepared the ABC scheme of the Eye of God, and there is always one for you.

Let’s talk about the Eye of the God A- Three Aurora Edition: the absolute leading high-level intelligent driving strength, which is currently used in high-end brand-looking. It uses three laser radars, dual Orin X chips, and easy four-way parking, such as some aspects where we usually park manually, which are not easy to park, and can quickly park a good car for you.

Besides, Eye of the God B- Laser Edition: the high-order intelligent driving ability equal to the first echelon in the industry, equipped with laser radar and Orin X chip, can be controlled in both urban navigation and high-speed navigation, and is used in Tengshi and BYD mid-to high-end models, such as BYD Han and Tang high-end versions;

Finally, let’s talk about the Eye of God C- Eye Edition: This is the technical generalization of the model, which BYD did not have on the same price model, and it covers the mainstream models of BYD’s 70,000-200,000 level. It adopts the forward-looking tri-eye 5R12V12U scheme, and supports intelligent driving functions such as high-speed navigation, memory navigation (OTA within 25 years) and parking service, so can you say it’s not fragrant?

What BYD has done is to give technology to Pratt & Whitney, so that owners of more ordinary models can also enjoy the driving convenience brought by smart driving. This time, the equal rights of technology are really materialized.

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Jietu Automobile upgraded its "Travel+"product strategy and entered the "Travel+"market segment in an all-round way.

[Global Network Automobile Comprehensive Report] On January 10th, the first China Travel+Conference and Jietu Automobile Brand Night was held in Fuzhou. In this future travel science and technology show with the theme of "Our New Journey", Jietu Automobile released a brand-new product strategic plan, comprehensively upgraded the "Travel+"strategy from the dimensions of brand, product and marketing, further consolidated the position of "Travel+"as an ecological leader, and Jietu "New Journey" officially entered a new stage of development.

Yin Tongyue, Chairman of Chery Holding Group, said: "As an innovative pioneer of Chery Group, Jietu Automobile will meet the market challenges with continuous brand innovation, product innovation and marketing innovation, and make the’ Travel+’ecosystem a new benchmark for user experience in the automobile industry."

Layout the whole scene to travel and guard the unbounded journey.

With the diversification and upgrading of users’ needs, continuous innovation centered on users has become the core competitiveness of automobile enterprises. Jetway aims at the differentiated positioning of unique market segments, innovatively puts forward the "Travel+"strategy, and meets the ever-increasing travel needs of users through the ecological layout of the whole travel industry chain combining people, cars and scenes, creating an independent and cutting-edge SUV brand with a sales volume of 460,000+vehicles in 40 months, and setting a model for the high-quality development of independent brands.

Based on the rapid growth of "Jietu speed", Jietu Automobile officially released the four product sequence layouts of X, T, P and V at this conference, focusing on SUV, hard-core off-road, hard-core pickup truck and MPV models respectively. The release of the brand-new "Travel+"product strategic plan marks the official opening of the era of "4+3+N product matrix" for Jetway Automobile, namely SUV series (Jetway X-1, Jetway X-2, Jetway X70, Jetway X90), cross-border series (Jetway Hard Off-Road, Jetway Hard Pickup, Jetway MPV) and hybrid series (all products are synchronized)

With the comprehensive entry into the "Travel+"market segment, Jetway’s "Travel+"ecosystem will continue to expand. Jietu Automobile integrates well-known domestic tourism industry resources, and cooperates with enterprises or scenic spots such as Tuju Campsite, Qunar.com, Pathfinder, Hongxing Erke, Hexigten Banner in Inner Mongolia, Shapotou Scenic Area in Ningxia, covering three major ecosystems of travel, consumption and leisure, providing users with high-quality upgraded value-added rights, benign interaction and interesting experience. At the event site, Jietu Automobile, together with the "Travel+"ecosystem alliance partners such as Fante and Akino, carefully created a cross-border display, showing the diversified and personalized scene experience of future travel. At present, Jietu Automobile has built 80 "Travel+"ecological alliance units, and according to the plan, it will expand to 100+ units in 2022.

Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jetway Automobile, said: "Jetway firmly implements the strategy of" Travel+",constantly expands the ecosystem of" Travel+",enriches the products of" Travel+",expands the station of" Travel+"and upgrades the platform of" Travel+",which brings more surprises and joy to users during their travel, broadens the boundary and vision of Jetway, and provides.

Intelligent and healthy upgrade, leading the new driving interest of travel

The first Travel+Conference in China, as the beginning of a brand-new journey, showed the heavyweight technologies and products of Jetway’s leading industries. Relying on Chery’s car-making technology for more than 20 years, Jietu Automobile has always adhered to the independent research and development of car-making ideas, focused on the "travel+"market segment, continuously created the characteristics of "travel+"products, and strengthened the intelligent and healthy product labels.

The Kunlun architecture, which debuted this time, is an important achievement of Jietu Automobile’s intelligent empowerment of "Travel+". Kunlun architecture combines the platform architecture of Chery Group and the positioning of "Travel+",supports the iterative ability of 5G intelligent driving, and adopts the industry-leading central computer and Gigabit Ethernet, which is a leading industry with high computing, high bandwidth and high security. At the same time, it provides a standard expansion port for the "Travel+"intelligent ecosystem, which can self-evolve and connect unlimited travel scenarios, and can be called a super brain intelligent cockpit.

Zhou Dinghua, deputy general manager of Jietu Automobile and general manager of R&D Center, said: "Jietu will upgrade its digital architecture platform based on Chery’s long-term proven modular platform and intelligent dynamic technology, and carry out in-depth excavation and expansion in intelligent driving and intelligent ecology. Later, we will jointly develop industry-leading intelligent architecture with first-class ecological partners, and continue to provide customers with safe and reliable travel protection in intelligent ecological services, intelligent driving and healthy cockpits."

At the press conference, the concept car code-named Jetway T-X was officially unveiled. T product sequence aims to broaden the travel boundary, combine the functional and scene experience of users in the travel process, and create an off-road "solution" that is extremely safe and protects and releases driving pleasure. In the future, the product series will launch hard-core off-road, smart off-road, luxury off-road and other models, with the vehicle length ranging from 4.6 to 5.1 meters, covering the price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.

T product series will include 1.0T, 2.0T, 3.0T fuel versions, hybrid, pure electric and other options in terms of power. At the same time, it will adopt four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive versions, and its body also includes two kinds of body structures: loaded or non-loaded. According to the plan, T-1, the first model of T product series, will be launched in 2023. Based on the strong extensibility of T product sequence intelligent architecture, the same platform pickup truck model will be launched in the future.

Empathy with the times, join hands with users to create a new journey

Jietu Automobile was born under the background of the "new four modernizations" of automobiles. User demand and technological innovation are the innovative source codes of this brand. Facing the upgrading of automobile consumption structure with the trend of youthfulness, diversification and individualization, Jietu Automobile actively embraces the young user groups rising in the new round of consumption revolution, deconstructs and reshapes the new generation of travel scenes with continuous innovative research and development, and constantly upgrades the user experience and emotional connection.

In 2021, Jietu Automobile sold a total of 154,077 vehicles throughout the year, up 17.9% year-on-year, with sales exceeding 10,000 for 12 consecutive months. By the end of December 2021, the cumulative sales volume has reached 463,814 vehicles, with a strong development momentum. 2022 is the first year of the "4+3+N product matrix" era. According to the plan, brand-new products such as Jetway X-1 will be listed one after another this year. With the development of new media channels such as e-commerce, it is estimated that the sales volume will reach 200,000 vehicles in 2022. By 2026, achieve the goal of annual sales of over one million.

In terms of user experience in the "Travel+"ecosystem, up to now, the number of Jetway APP users has reached 340,000, and nearly 200 products around travel have been sold, with 1 million+pieces. The accumulated travel experience activities have been held for 1,800+times, with more than 100,000+people’s experiences, covering more than 100 cities in 20 Yu Sheng. Through novel and interesting activities, Jetway users have become "Jetway users". Among them, "Peer-Damei China" upgraded the one-time car purchase in the traditional automobile industry to a deep travel experience, and innovated the "Road Book Co-creation Plan" to create the first brand of go on road trip Road Book with users.

Entering a new stage of development, Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, said that the "Travel+"ecosystem will fully enter the 2.0 stage, from building a travel unit combination to building a travel ecological combination. The "Travel+"travel ecology is constructed in the three directions of people, cars and scenes, which interact and define each other, and realize continuous optimization iteration and virtuous circle.

"Jietu Automobile will continue to adhere to the’ three most’ marketing concept centered on users, understand users at the levels of brand co-creation, product co-creation and ecological co-creation, be close to users at the online and offline levels, and entertain users at the pre-sales and after-sales levels; Establish a user operation communication mechanism through 100% face-to-face user, 100% direct user and 100% direct user evaluation; Around the new media platforms such as Jietu Auto APP, Tik Tok, Guanwei and Guanbo, we will create a user operation pattern with brands, organizations, positions and contents. "

With the upgrading of product strategy, the "Travel+"travel ecology is about to open a smarter and healthier full-scenario travel era. Jietu Automobile will meet the market challenges with continuous brand innovation, product innovation and marketing innovation, and join hands with users and partners to embark on "our new journey" to create an ecological co-creation platform for users, ecological sharing and win-win partners, and build our Jietu.

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Extreme Yue Auto suddenly laid off a large number of employees and defaulted on multiple debts, which led to business collapse.

The new force of making cars has gone beyond cars to a critical juncture of life and death. This car company backed by Baidu and Geely once shouted for Tesla, but the monthly sales volume after delivery was always at a low level.

On the afternoon of December 11th, Xia Yiping, CEO of Extreme Vietnam, issued an internal letter acknowledging that the company is currently encountering difficulties and needs immediate adjustment. He proposed a series of measures, such as merging departments and posts with overlapping functions and cutting projects that could not improve financial performance in the short term.

Interface News learned from a number of employees that the company’s employees’ wages have been paid in November, but the social security in November and December needs to be paid by themselves.At present, all the business of the company is at a standstill, and a large group of internal staff are forbidden to speak.

Extreme Vietnam plans to leave a very small number of employees to maintain business. The remaining employees have two options: one is to leave their jobs and wait until the end of February next year to get N+1 compensation; The second is to choose to stay, but the salary will not be paid from December, and the staff will be in a state of "going to work at their own expense".

According to insiders, the R&D department will be completely cut off in this round of layoffs. At present, the company has more than 5,000 employees, including full-time and outsourcing, and its after-sales department has more than 300 employees. According to the current notice, only 80 employees will be left in the after-sales department. According to this calculation, only about a quarter of employees in the after-sales department can avoid leaving.

The store will stop selling and lock the test drive to stop receiving users. At the same time, the company is conducting an asset inventory and recycling vehicles. Some employees of Extreme Vietnam Automobile are ready to defend their rights.

Extreme Vietnam responded in the latest statement released in the evening that the company is actively promoting financing. At present, the services involving vehicles are in normal progress, and all channels can still make normal reservations for maintenance and other services. The delivery of new cars is normal, but in the process of recent strategic adjustment, some users may be slow to deliver cars. In terms of supplier cooperation, Chaoyue is actively making financial adjustments and arranging payment in an orderly manner.

An insider close to the car told the interface news that,The core of the sudden collapse of Extreme Yue Automobile lies in the lack of support from shareholders.Baidu, as the main funder, is not optimistic about the prospect that Extreme Yue Automobile can achieve profitability, and chooses to stop loss in time; Geely, the largest shareholder, is mainly responsible for providing platforms and technologies and collecting OEM fees."Extreme Vietnam has actually owed a lot of Geely’s OEM fees".

The internal staff of Extreme Vietnam told the interface news that due to the arrears of Extreme Vietnam, Geely will no longer provide existing cars, and the factory production line will stop. Some consumers commented on the social media accounts of Ji Yue and Xia Yiping, urging delivery.

The predecessor of Jiyue Automobile is Jidu Automobile, and Baidu and Geely hold 55% and 45% respectively. Among them, Baidu is responsible for the product definition and technology research and development of Jiyue automobile, and Geely undertakes the manufacturing. Before August, 2023, Jiyue Automobile was pre-heated and publicized under the name of Jidu Automobile for two years, and its first model was released.

However, due to the problem of production qualification, Jidu automobile was forced to adjust, which also had an impact on brand promotion. In order to realize the mass production of the model as soon as possible, Geely and Baidu newly established Hangzhou Jiyue Automobile Technology Co., Ltd., and the shareholding ratio was changed to Geely 65% and Baidu 35%.

A senior industry analyst, who asked for anonymity, said in an interview with Interface News that Baidu was more involved in the operation as a supplier in the later period, while Geely, which focused on manufacturing, paid more attention to the more closely related pole krypton in the inclination of internal resources.

The above-mentioned insiders told the interface news,There are only more than 200 vehicles in stock.Due to the arrears of rent, some vehicles in the ultra-store were detained by the property, while a Shanghai ultra-store was shut down after half renovation.

In the first 11 months of this year, the cumulative delivery of ultra-Vietnamese vehicles exceeded 14,000, which was less than 1,300 vehicles per month, which was not as good as the latest monthly average delivery level released by Ideality, Ai ‘an and other new head-building forces.

Last month, Extreme Vietnam officially announced sales of 2,485 vehicles. Informed sources revealed to the interface news that in the near future, some of the terminal sales of more than 2,000 vehicles actually flowed to the rental channel, and there were not many for individual consumers.

Zhu Kai, general manager of Jielan Road, said in an interview with the interface news that the ultra-yue model emphasizes intelligent labels, but its performance in the core intelligent driving ability is not outstanding, and it has not affected the user’s mind of end consumers. Some functions that pursue technological pioneers, such as a half-width steering wheel, a special-shaped long screen, a screen shift button to change lanes, and no door handle, may not be acceptable to consumers.

Besides,The birth of Jiyue automobile was late, which missed the golden age of the development of new car-making forces.There is only one chance to survive and gain a foothold. However, when the first model was released, there was a pricing error. Less than a month after listing, the more urgent it was to reduce the starting price by 30 thousand yuan. At this time, the volume accumulated in the previous press conference has gradually lost, and the price change has also aggravated users’ doubts about further price reduction.

Zhu Kai told the interface news that this shows that Extreme Vietnam is not stable enough in its operating rhythm. He believes that the ultra-Vietnam marketing team lacked the ability of terminal high-intensity combat when the first model went on the market. "The competition in the 200,000-yuan pure electric vehicle market where Extreme Yue is located is the most intense. When Xiaomi Automobile, the latecomer, launches products in the same sub-track, it is difficult for Extreme Yue Automobile, which lacks brand awareness, to compete."

In March of this year, Extreme Yue Automobile began to strengthen marketing. After Yang Zhen, the head of the user development department of Jiyue Automobile Marketing, left his post, Xia Yiping, the CEO, personally took charge of the department, and the head of the sales user operation department was changed to Andy Gao from Tesla.

Xia Yiping began to actively market on major social platforms, and updated every day on average. Earlier, in an interview with media such as Interface News, Xia Yiping said that he only slept for five hours every day, "using one day to do other people’s things for a few days".

As of press time, the content on Xia Yiping’s graphic platform has been completely emptied, and the short video platform has not been updated for two days. Some media called Xia Yiping on the Internet and asked him to pay 360,000 yuan in arrears to the communication provider, and said that he had sent a reminder letter several times.

When the elimination of the automobile industry intensifies, I am afraid there is not much time left for the weak brands. When communicating with all the staff of the company, Xia Yiping said that a more intense battle is coming, and the management will go all out to tide over the difficulties.

This article comes from WeChat WeChat official account:Interface newsAuthor: Yang Shihan, Zhou Shuqi

通过admin

Create an extraordinary BYD! Balanced strength school

I’ll bring this one to you today. As for the outstanding performance of the car, please read it together.

First of all, from the appearance, the whole front face of the seal is very simple and looks very stocky. With the headlights, it looks very cute. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4800 mm * 1875 mm * 1460 mm. The car uses exquisite lines, and the car body looks very avant-garde. With large-sized thick-walled tires, it gives people a very simple and fashionable feeling. In the rear design, the seal rear line is simple, and the taillight presents a spiritual design style, creating a good gas field.

Coming into the seal car, the seal interior looks atmospheric and has a good visual effect. The steering wheel of the car is very in line with the interior style, made of genuine leather, and has a dynamic shape. From the central control point of view, with the 15.6-inch central control screen, the interior style is impressive and looks very solid. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and eye-catching. The car uses a leather/suede mix seat, the seat wrapping is in place, and the overall comfort is acceptable.

The seal is equipped with a motor with a total power of 390KW and a total torque of 690N.m The acceleration is good, the cruising range is equally excellent, and the power performance is good.

The space performance of the seal trunk is ok. If there are big items during the trip, you can put down the back seat to expand the space. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable.

通过admin

It’s time to change the rules of the game. Is this "reconciliation" spring reshaping the Middle East?

  "This is a moment to change the rules of the game." On March 10th, when Saudi Arabia and Iran shook hands in Beijing, CNN described it in an article.

  The US media described this as "not only easing the long-standing tension between Riyadh and Tehran, but also heralding the end of an era of blood flowing in the Middle East".

  The Beijing Dialogue has turned a new page in Saudi-Iranian relations, and China’s mediation has also brought new hope for peace and stability in the Middle East.

  On the 10th of this month, under the mediation of China, two big countries in the Middle East — — Saudi Arabia and Iran agreed to end the seven-year estrangement and resume diplomatic relations. A "reconciliation tide" in the Middle East has thus opened.

  Turkey and Egypt agreed to resume diplomatic relations at ambassadorial level as soon as possible, and Syria and Saudi Arabia normalized their relations 12 years after breaking diplomatic relations.

  Previous hostile parties in the Middle East shook hands and made peace. Some analysts believe that the situation in the Middle East has ushered in a long-lost "diplomatic spring".

  Shay shook hands and made peace.

  Foreign Ministers of Saudi Arabia and Iran

  Bilateral talks will be held during Ramadan.

  In the early morning of 27th local time, Saudi Foreign Minister Faisal bin Farhan telephoned Iranian Foreign Minister Abdullahiyan, and the two sides agreed to hold bilateral talks during Ramadan this year.

  According to the report of Saudi National News Agency, the foreign ministers of Saudi Arabia and Iran also "discussed some issues of common concern according to the agreement signed by the two sides in China". Ramadan is the ninth month of the Islamic calendar and an important month for Muslims all over the world. This year’s Ramadan is from late March to mid-April in the Gregorian calendar.

  As representative countries of Sunni and Shia sects of Islam, Saudi Arabia and Iran have always been opposed to each other on many regional issues. In 2016, the two countries broke off diplomatic relations directly. Affected by this, some other Gulf Arab countries have also broken off diplomatic relations with Iran or downgraded their diplomatic relations.

  From March 6 to 10 this year, with the mediation and support of the China government, representatives of Saudi Arabia and Iran held a dialogue in Beijing.

  On March 10th, the two countries reached the Beijing agreement, and the three parties of China, Saudi Arabia and Iraq signed and issued a joint statement, announcing that Saudi Arabia and Iraq agreed to resume diplomatic relations, stressing that the three parties will make joint efforts to safeguard the basic norms of international relations and promote international peace and security.

  Ali Shamkhani, secretary of Iran’s Supreme National Security Council, said: We hope that this new chapter will end the deadlock in relations between the two countries in the past seven years, bring more stability and security to the region and bring greater development and prosperity to the people.

  Saudi Foreign Minister Faisal bluntly said that China was the best "middleman" to facilitate the resumption of diplomatic relations between Saudi Arabia and Saudi Arabia.

  Iran is ready to resume

  Economic ties with Arab countries

  Five days after the Beijing Agreement was reached, Saudi Finance Minister Mohammad Jia Dan said at a financial forum in Riyadh on March 15th that Saudi Arabia would invest in Iran "soon". In his view, Saudi Arabia has many investment opportunities in Iran. As long as both sides abide by the agreement, "there are no obstacles."

  According to the Russian satellite news agency reported on the 21st, Iranian Minister of Economy and Finance ihsan Handuzi said that Iran is ready to resume economic ties with all Arab countries in the Middle East after the signing of the agreement to resume diplomatic relations with Saudi Arabia.

  At present, the two countries are facing totally different economic situations. As part of Vision 2030, Saudi Arabia has made a lot of international investment and launched large-scale projects worth trillions of dollars to realize diversified economic development. However, Iran’s economic situation is difficult because of Western sanctions. Investment from Saudi Arabia will greatly help Iran’s battered economy.

  Ice-breaking trip in Syria

  Saudi Arabia

  Or accept Syria to reintegrate into the Arab world.

  On March 23rd, Reuters reported that Saudi Arabia and Syria agreed to reopen their embassies through consultation.

  It is reported that after the Muslim festival Eid al-Fitr at the end of April, Saudi Foreign Minister Faisal may visit Damascus, the Syrian capital, and negotiators will strive to reach relevant agreements before then.

  This is the first dialogue between Saudi Arabia and Syria since 2012, and it is also regarded as another "historic moment" after Saudi Arabia and Iran resumed diplomatic relations.

  In 2011, after the civil war broke out in Syria, some Arab countries made bad relations with the Syrian government. At that time, Saudi Arabia supported the Syrian opposition against the Syrian government led by Bashar al-Assad. In 2012, the two countries officially broke off diplomatic relations. In the past 12 years, there has never been formal official contact between the two countries.

  On February 6 this year, two major earthquakes occurred in the border areas of Turkey and Syria. A week after the earthquake, a Saudi plane carrying relief supplies landed at Aleppo International Airport in Syria. This is the first time that a Saudi plane has landed in the Syrian government-controlled area since the outbreak of the Syrian civil war in the past 12 years.

  In May this year, Saudi Arabia will host the next Arab League summit. If the two sides can reach a formal agreement before, the vote on accepting Syria’s reintegration into the Arab world is expected to be included in the agenda of the summit.

  United Arab Emirates

  "It is time for Syria to return to the Arab family."

  In fact, a few days before Saudi Arabia took the step of "reconciliation" with Syria, another Middle Eastern country took the lead in extending its hands to Syria.

  On March 19th, Syrian President Bashar al-Assad and his wife paid a state visit to the United Arab Emirates and received the highest standard of courtesy from the Arab side. UAE President Mohammed personally picked up the plane.

  UAE President Mohammed said: "It is time for Syria to return to the Arab family."

  Like Saudi Arabia, the UAE also supported Syrian rebels during the Syrian civil war.

  At the end of December 2018, the UAE reopened its embassy in Syria.

  In October 2021, UAE Minister of Foreign Affairs and International Cooperation Abdullah led a delegation to visit Syria and met with President Bashar al-Assad, releasing the signal of normalization of relations.

  In the recent earthquake relief in Turkey and Syria, the United Arab Emirates was one of the first countries to provide Syria with a large number of relief materials and send search and rescue teams.

  The United States is deeply disappointed and uneasy about this.

  It is worth noting that both Saudi Arabia and the United Arab Emirates are important allies of the United States in the Middle East. Seeing that the two countries have extended an olive branch to Syria, the attitude of the United States is "disappointed and uneasy". Patel, the State Council’s chief deputy spokesman, said: Our position against normalization of relations has not changed, and we will not normalize relations with the Assad regime. Our position on this has always been very clear, and we have also made it very clear with our allies.

  Dawn of reconciliation in Yemen

  The two sides in Yemen reached an agreement on prisoner exchange.

  In addition, since Iran and Saudi Arabia supported the opposing sides in the Yemen conflict, the reconciliation between the two countries will also bring hope for peace to Yemen, which is deeply mired in war.

  After several rounds of negotiations, on the 20th, the Yemeni government and Houthi armed forces reached an agreement in Geneva to exchange 887 prisoners of war. On the same day, Hans Grundberg, the UN Special Envoy for Yemen, welcomed the prisoner exchange agreement.

  According to this prisoner exchange agreement, the Yemeni government and multinational Coalition forces will release 706 Houthi militants, and Houthi armed forces will release 181 Yemeni government and multinational Coalition forces, including Saudi and Sudanese nationals.

  On the same day, Hans Grundberg, special envoy of the United Nations for Yemen, welcomed the prisoner exchange agreement reached by the two parties to the Yemeni conflict. He said that the parties also agreed to meet again in mid-May to discuss more issues of releasing prisoners of war.

  In September 2014, Houthi armed forces seized Sana ‘a, the capital of Yemen, and then occupied the southern part of Yemen. In March 2015, Saudi Arabia took the lead in setting up a multinational Coalition to launch military operations against Houthi armed forces.

  In December 2018, under the mediation of the United Nations, the Yemeni government and the Houthi armed forces reached an agreement, agreeing to cease fire in the Red Sea port of Hodeida and exchange a total of about 15,000 prisoners. But not long after, the two sides accused each other of breaking the ceasefire agreement, and the exchange of prisoners did not advance as scheduled. In October 2020, the two sides successfully exchanged more than 1,000 prisoners of war. In the past year, the two sides also held a multi-rotation prisoner dialogue in Jordan, but no tangible results were achieved.

  Hellier, a Middle East analyst, said: At least we will take action to stop hostilities in Yemen permanently and reach a peace agreement in Yemen, so as to maintain peace on a more permanent basis.

  Turkey-Egypt relations are warming up.

  Turkey and Egypt will resume diplomatic relations at ambassadorial level as soon as possible.

  In this wave of "reconciliation" in the Middle East, there are also Turkey and Egypt.

  On March 18th, Turkish Foreign Minister cavusoglu visited Cairo, the capital of Egypt, and held talks with Egyptian Foreign Minister Shu Kaili.

  This is the first time that Turkey has sent a ministerial official to visit Egypt in more than ten years.

  The two sides unanimously agreed to resume diplomatic relations at ambassadorial level as soon as possible, and urged the two heads of state to hold talks in the second half of this year.

  The last time a Turkish ministerial official visited Egypt was in 2012, when the then Turkish Foreign Minister davutoglu went to Cairo to attend a meeting organized by the Arab League on the Syrian crisis.

  After former Egyptian President Morsi stepped down in 2013, the relationship between Egypt and Turkey gradually deteriorated, and the two countries downgraded the level of diplomatic relations. Since then, the diplomatic relations between Egypt and Turkey have existed in name only for nearly 10 years.

  Egypt and Turkey are both big countries in the Middle East and the Islamic world. The confrontation in the past 10 years has consumed the national strength of the two countries, but failed to fundamentally break the situation on related issues.

  In 2021, the two countries started consultations with high-level diplomatic officials. Recently, under the influence of the resumption of diplomatic relations between Shay, relations between Egypt and Turkey also showed a marked warming.

  According to the analysis of Qatar Al Jazeera, the relationship between Middle East countries has entered a new period of adjustment and relaxation, which can be attributed not only to the increased willingness of countries to seek peace and development, but also to the demonstration effect produced by China’s handshake with Saudi Arabia and Iran.

  This edition of the manuscript combines Xinhua News Agency, CCTV news and reference news.