On June 3rd, Zhaopin released the Survey Report on the Living Conditions of White-collar Workers in 2020, showing that the demand for white-collar workers’ skills has become the mainstream, and more than 30% of white-collar workers have engaged in flexible employment or part-time jobs, while the "retaliatory consumption" of white-collar workers mainly poured into gourmet shopping.
White-collar skill demand becomes mainstream.
Facing the uncertain environment, skills upgrading has become the first need for people in the workplace. When asked about career development expectations, more than half of white-collar workers want to learn new skills to keep their jobs.
From the point of view of posts, the proportion of human resources posts who want to learn new skills is the highest, reaching 58.25%, followed by finance/accounting/auditing, administration/logistics/secretarial and sales posts. Under the relatively fixed and streamlined working mode, the white-collar workers in these positions have more urgent expectations for their skills.
During the epidemic period, 44.88% of white-collar workers said they had participated in study and training, and the age distribution showed that the proportion of participating in training was positively correlated with age. Specifically, 59.32% of post-70s workers have received training, which is 23.71 percentage points higher than that of post-95s respondents.
Older seniors have a clearer understanding of the importance of learning and training, and they also know how to make use of opportunities to improve themselves. Newcomers in the workplace are relatively lacking in career development planning and have relatively little income. Even if they are willing to pay for training, they need to consider balancing expenses, so their enthusiasm for training is slightly insufficient.
Flexible employment demand is higher
When the risk factors faced by the main business increase, the demand of modern white-collar workers for sideline business is further increased. During the epidemic, 32.5% of the white-collar workers interviewed said that they had engaged in flexible employment or part-time jobs, while white-collar workers working in small and micro enterprises with less than 100 employees experienced slash life more, accounting for 36.61%.
In terms of industries, the penetration rate of flexible employment in culture/media/entertainment/sports and cultural and sports education/arts and crafts industries is relatively high, reaching 47.53% and 41.55% respectively.
The penetration of flexible employment/part-time jobs in different industries is different, which also depends largely on the industry attributes. From the data point of view, there are more flexible employment opportunities in the cultural media industry, led by "network anchors", which has driven the flexible employment penetration of the whole industry; The rise of online education has led to more flexible employment opportunities in the field of cultural and sports education; Life service and business service, which are flexible genes with cross-platform realization, have a high proportion of flexible employees.
Among the white-collar workers who are engaged in flexible employment, 77.26% are mainly to increase their income, which is far from the second-ranked "giving full play to their expertise and ability". White-collar workers who regard flexible employment as job-hopping preheating or network expansion account for more than a quarter. It can be seen that in addition to increasing income sources, multiple professional identities can also bring long-term benefits.
White-collar workers of different ages have different perceptions of flexible employment. Young white-collar workers seek more income supplements, while older white-collar workers regard their "second job" as a place to exert their residual heat. 48.84% of post-70s white-collar workers hope that their expertise and abilities can be put to use.
40% of white-collar workers want to join the life service industry
In recent years, the field of life service industry has been continuously broadened, which has spawned many "new occupations". The emerging employment pattern has also made many white-collar workers feel heartbroken. According to Zhaopin’s recruitment survey, 51.19% of white-collar workers said they would consider joining the life service industry according to specific conditions, while 40.3% of white-collar workers clearly gave a positive answer.
41.86% of the post-70s and 46.46% of the post-80s expressed their approval for the life service industry, while more post-90s and post-90s said that they would make judgments according to specific conditions, and we can see the differences in industry cognition between generations.
While the epidemic challenges the survival of some industries, it also brings growth opportunities to some fields. New retail, online education, live broadcast and other industries have all stood on the cusp. Faced with the new employment trend, 40.24% of white-collar workers said they would still be deeply involved in the current field and would not follow suit. However, the proportion of white-collar workers who want to join the new retail, online education and live broadcast industries was 21.82%, 19.57% and 9.73% respectively, and 8.63% of white-collar workers said they were already in these industries.
In the face of emerging employment methods, gender differences are prominent. 48.33% of male white-collar workers said that they would not follow the trend and change careers, which was 13.51 percentage points higher than that of women, making them more determined.
In terms of segmentation, 22.88% of men and 21.12% of women want to join the new retail industry; Online education and anchor positions have attracted 33.8% female white-collar workers, which is 22.58% among men. It can be seen that female white-collar workers prefer to use digital outlets to find another workplace experience in front of the camera and behind the screen. Women’s willingness and motivation to try new jobs are very high. In this survey, 10.25% of female white-collar workers are already in these industries.
White-collar workers bid farewell to Buddhist health
The impact of the epidemic is also reflected in physical health and personal hygiene, with 74.94% and 56.11% of the respondents respectively attaching great importance to it. From then on, white-collar health care will no longer be Buddhist.
In addition, the epidemic that lasted for several months changed the living habits of white-collar workers, and the first thing to do was to "keep social distance". 28.94% of white-collar workers rejected gathering entertainment activities, while 24.07% changed their way of travel. Finally, some white-collar workers began to plan ahead, and the proportion of "hoarding necessities" and "retaliatory savings" both exceeded 20%.
During the epidemic, "retaliatory consumption" became a hot word in the media, while the retaliatory consumption of white-collar workers mainly focused on food and shopping, accounting for 60.83% and 55.3% respectively.
More than 40% of white-collar workers pay attention to the investment in study and further education, and 33.18% will mainly spend on entertainment and leisure that is difficult to enjoy during the epidemic. In addition, there are obvious differences in the preferences of different generations for study and further education. 72.73% of the post-1970s white-collar workers plan to spend on study and further education after the epidemic, and this proportion has dropped to 36.96% and 40.43% after the post-1990s and post-1990s, once again confirming the aforementioned trend that older white-collar workers pay more attention to training and learning.
Upstream News chongqing morning post Reporter Lin Biao
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