On October 30th, the enterprise name of Hainan Guobo Cultural Relics Store Co., Ltd. was changed to "Hainan Kaimen Cultural Relics Appraisal Co., Ltd.". The company was established in February 2022, and its legal representative is Ding Xiangxu, and it is wholly owned by it. The number of fans of Ding Xiangxu’s social accounts in Tik Tok, "Listening to Springs and Appreciating Treasures" and "Adding Oil to Blogs" are 30.638 million and 5.584 million respectively.
"Listen to the spring and enjoy the treasure" often uses some code words in the live broadcast, such as "Go down and precipitate (fake)", "Turn it over closer (a little bit like real)" and "Where did you get it (basically opened)" and so on. This Jianbao blogger is widely loved for his distinctive live broadcast style. His live content sometimes involves dramatic exaggeration, but overall it remains humorous. As a practitioner in the gold and silver coin industry, he has attracted a large number of audiences to interact with each other by popularizing knowledge.
During the live broadcast, Ding Xiangxu’s expression changes and emotional feedback in front of different audiences increased the comedy effect of the program. The change of attitude of treasure hunters, the difference of tone between male and female treasure hunters and the exaggeration of personal experiences all add unique charm to the live broadcast.
However, in the live broadcast of Jianbao bloggers, there are often arguments about the content of "positive energy". Due to the uncontrollable connection of viewers, some illegal cultural relics or objects may be displayed online, and the platform needs to deal with the illegal content. In addition, online treasure also faces legal boundary problems. According to the provisions of China’s cultural relics law, cultural relics with important historical, artistic and scientific values are not allowed to be bought, sold or transferred privately, so online treasure-hunting activities also need to comply with relevant laws and regulations.
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