Special feature of 1905 film network "Mom is there, and home is there." In the film released by Huaxia Film Distribution Co., Ltd. and released nationwide on January 15, such a simple line touched the tears of many roadshows. For Chinese, which has stood the test in 2020, "No Hard Year" represents more than a beautiful movie, and it is also a prayer to overcome the epidemic and celebrate the New Year.
On the screen, a movie strings together a reunion story with full flavor of the year; Outside the screen, a table of good dishes is connected with the taste of home and country inside and outside the small screen. On January 12th, the live broadcast of the premiere of A Hustle Bustle New Year film jointly launched by Huaxia Film and Film Channel was held in Beijing, which was broadcast in real time on the whole network platforms such as 1905 Film Network and its clients, Weibo Film Channel and its clients, the learning platform of "Learning Power", Weibo, Aauto Quicker, Tik Tok and Today Headlines.
Film director, starring — — The "eldest son" and "mother" in the film are guests in the live broadcast room, and together with the host of the movie channel, they read the affection and taste of the year on and off the screen while promoting the movie. In order to convey the taste of home, the three masters created the "relatives" in the same film — — Filmmakers, Liu Dan, Su Li and young actors Yan Juanxi, Ying Yuchen, Yaxi Chen, and Wang Jiangyi got together to open the New Year reunion scene with a table of delicious food.
With the joy of reunion, representatives of filmmakers, including those who worked with director Yin Li, Li Jing, the mother of the post-80s generation who insisted on the illustration creation of "ordinary heroes" after COVID-19 recovered, and a group of medical workers and poverty alleviation cadres who had struggled in the front line of fighting the epidemic, joined the live broadcast one after another through connection, sharing their "New Year" prospects.
Watch a movie and have a good New Year.
The screen mother and son continued to write about their affection, and Yin Li Li Bingbing "father and daughter" reunited
One month before the Lunar New Year, A Hustle Bustle New Year, which is about to be released, has brought the flavor of "Year" to many audiences in advance. In the feedback voice of roadshows compiled by movie channels with live media footage, warm words such as "warmth", "the power of home" and "spending the New Year with family" frequently appear.
"What ordinary people are most looking forward to is the film and television works that express realistic themes, which is also the original intention of our film." Through the live footage, director Yin Li summarized A Hustle Bustle New Year’s creative concept as "small incision and big feelings" and expressed gratitude to the audience of the roadshow for their diverse interpretations. "As a creator, we must express the changes of the times and people."
What moved the audience who watched the movie in advance was the deep affection between the eldest brother Wang Ziliang, played by WU GANG, and the mother, played by Yanshu Wu. During the live broadcast, Yin Li praised the two leading actors for performing the fireworks of "living people". "Don’t repeat yourself, don’t repeat others, and have higher requirements for yourself."
Regarding his role, WU GANG bluntly said that he was a typical figure who was always busy during the transition period, and his only inner place was his mother and hometown. Modesty means that Yanshu Wu, a "national grandmother" who has no so-called performance know-how, still regards care and mutual assistance as a professional code over 80 years old. "Actors are mutually successful, and he can only lift me up if he performs well."
Continuing the touching mother-child relationship in the play, WU GANG and Yanshu Wu gave each other intimate New Year gifts in the live broadcast. Recalling the cold winter environment in Anhui when shooting, WU GANG presented a thick red scarf when she was distressed by the professional performance of "Mom" in Yanshu Wu studio, and at the same time expressed emotionally that it was a fate to cooperate with "Mom" in the attached handwritten letter. Also considering the professional characteristics of the actors, Yanshu Wu, who was in tears, prepared an insulated lunch box for WU GANG, hoping that the "son" could eat hot meals and taste at home wherever he went.
The rich atmosphere of gratitude also attracted Li Bingbing, a filmmaker who had worked with Yin Li, to join the live connection. From the TV series No Regrets, which was selected by Yin as the director in the first year of college, to the two awards of Huabiao and Baihua that won her back, Li Bingbing has always been impressed with the cultivation and guidance of Yin Li, and frankly regarded the director as his "father" in his heart.
Combined with the theme of A Hustle Bustle New Year’s films, she also regards the past 2020 as an "experience life" for her next acting career. "In this year, I have a new understanding of family and filial piety. As long as I love and my family are there, there will be no years that I can’t live."
A table of good dishes brings the whole family together.
Playing bone "biting spring" hometown dishes, ordinary heroes share Chinese New Year feelings.
In line with the reunion theme of the film A Hustle Bustle New Year, the essay activity of "Chinese New Year: the collective memory of Chinese" and the photo collection activity of "Spring Festival of my family" are also being enthusiastically carried out on various online platforms. Setting off firecrackers, changing clothes, New Year’s Eve … … The search for "Year" belonging to their respective memories by the three masters has also led to a reunion of the whole cast.
After the return of Wu Jun, Lin Yongjian, Liu Dan and Su Li, a special New Year’s Eve dinner was specially prepared in the live broadcast room of A Hustle Bustle New Year Film Premiere.
Four Joy Meetballs, jiaozi, spiced smoked fish, steamed chicken, fried rice cake with bacon, steamed pork, lotus root clip bowl … … The special dishes from the hometown of seven masters evoke not only the festive flavor of the year, but also the family memories of homesickness. And an authentic anhui cuisine — — The service of Jixi Yipin Pot brings us back to the Huizhou scene in A Hustle Bustle New Year.
Echoing the traditional custom of "biting spring" in Anhui, everyone took a bite of raw radish respectively, in order to win a good title for the big sale of movies and the better life in 2021. In addition, the young actors Yan Juanxi, Ying Yuchen, Yaxi Chen and Wang Jiangyi who also participated in the film also sent Chinese New Year greetings in advance to the seniors present and the live audience.
There is no hard year, and there is no hard hurdle in life. Li Jing, a mother illustrator of the post-80s generation in Wuhan, who participated in the live broadcast of the film "The Story of the War and the Epidemic", returned online and sent a theme cartoon gift with the meaning of the film "Don’t say forever, just say cherish".
In 2020, she experienced the process from being infected with Covid-19 to being cured and discharged from hospital, and she was also grateful to draw heroes around us, including those who fought against epidemic and flood, into the album Ordinary Heroes. "In 2021, I will continue to pass on such dedication and record more beautiful stories."
The movie channel that carries all this integrates live media activities, recording the extraordinary moments of many ordinary heroes in 2020. From the anti-epidemic medical workers who rushed to Hubei from all over the country to the grassroots poverty alleviation cadres who stuck to the front line of poverty alleviation, they watered the hard-won achievements of 2020 with struggle and yearned for a better tomorrow of 2021 with faith. As Ma Lijuan, a member of the second batch of medical aid teams in Ningxia, said, as long as we believe, as long as we persist, as long as we are together, there will be no hard years.
The film A Hustle Bustle New Year is produced by Huaxia Film (Beijing) Co., Ltd. and Huaxia Film Distribution Co., Ltd.; Produced by Fengyi Culture and Entertainment Group Co., Ltd., Erdong Culture (Beijing) Co., Ltd., Huace Film (Tianjin) Co., Ltd., Tencent Film Culture Communication Co., Ltd., Qinhuangdao Anaya Film and Television Media Co., Ltd., Xinli Media Group Co., Ltd., Alibaba Film (Beijing) Co., Ltd. and Shanghai Fuyi Culture Communication Co., Ltd.; Issued by Huaxia Film Distribution Co., Ltd.; Made by Hebei Huadu Film and Television Drama Production Co., Ltd.; Produced by Huaxia Film Distribution Co., Ltd.
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