With the combination of traditional art and modern communication methods, classical music is climbing out of the high wall of the concert hall with the help of the wave of digitalization and opening a "Renaissance". According to the Voice of the Internet Report of Epidemic Sound, in 2022, global classical music was favored by streaming media content creators, and its usage increased by 90%. As aborigines in the digital age, Generation Z is also attracted by the profound cultural heritage and emotional expression of classical music, and constantly explores its boundaries, laying a solid foundation for the revival of classical music.
On June 1st this year, QQ Music Classical Huanxin launched a special project "Fairy Tale Symphony" Children Enjoy Childishness ",and brought fairy tale theme music content together with Shenzhen Symphony Orchestra, aiming at creating a musical journey full of fairy tales on June 1st and feeling the charm of classical music in an immersive way.
On June 1st, Shenzhen Symphony Orchestra played a symphony of "Children"
On June 1st this year, QQ music took fairy tales as the theme, and created a special fairy tale symphony on June 1st to restore children’s musical memories. In order to create a perfect sense of fairy tales for friends of all ages, QQ Music cooperated with its strategic partner Shenzhen Symphony Orchestra to prepare a symphony afternoon tea: the symphony fairy tale concert of "Peter and Wolf" was broadcast live on June 1st, giving classical music lovers an audio-visual feast.
In this live broadcast, Shenzhen Symphony Orchestra will portray brave, clumsy or cunning fairy tale characters through exquisite interpretation of flute, oboe, clarinet, bassoon, strings, timpani and other musical instruments, restore Peter’s adventurous experience of fighting wits with wolves with music, and revitalize this classic symphony fairy tale that has been circulating for nearly a hundred years. QQ Music will also rely on its platform and technical advantages to help classical music break the traditional geographical and scene restrictions and bring an immersive listening experience to a wider user base.
In addition to the concert, QQ Music also carefully planned the symphony album with fairy tale theme, and selected the music of many classic animation works such as Peter and the Wolf, Nutcracker and Candy House to inject more wonderful melodies into the fairy tale journey of classical lovers. At the same time, there are many classic works such as "Children’s" theme songs, "The Lion King", "Frozen", "Harry Potter and the Sorcerer’s Stone" and "Star Wars" on the online theme, so that friends of all ages can enjoy the wonder of classical music on June 1st.
Boutique projectsforgeTheater-level music experience New scene, new classical charm.
QQ music continues to be deeply cultivated on the road of helping classical music to break the circle. In order to make classical music glow with new vitality, a series of unique music playing methods and plans are launched: planning a series of creative plans such as "3.8" They deserve to be heard ","5.1 paying tribute to model composer "and" 6.1 those classical music hidden in cartoons ". Recently, fun activities such as classical music "play a bomb" and classical song guessing challenge were launched, which comprehensively laid out digital classical music, helped classical music quickly reach multi-layer users through brand-new digital scenes, explored a broader and younger consumption market, and gave new vitality.
In addition, QQ Music has joined hands with professional music academies at home and abroad to break through the restrictions of online and offline scenes, and go hand in hand with each other inside and outside the station to continuously broaden the boundaries of classical music. For example, "Shenzhen Park Symphony | Special Plan" created by QQ Music and Shenzhen Symphony Orchestra integrates classical music into life scenes and provides an interesting entrance for the public to understand classical music. In addition, QQ Music, together with the National Grand Theatre, Guangzhou Symphony Orchestra and other well-known professional art troupes, launched joint planning activities with commemorative significance, such as the special planning of "Ten Years of Good Music" for the National Grand Theatre and the special planning of the 65th anniversary of the establishment of Guangzhou Symphony Orchestra, which not only brought the original live listening experience to the audience, but also further enhanced the influence and popularity of classical music.
QQ Music has always been committed to creating an auditory feast with leading digital technology, and through the power of science and technology, it will help quality music reach more people. QQ Music takes "Classical Rejuvenation" IP as its starting point, adds unique "panoramic sound" sound quality to classical topics, and sets up seamless playback function for classic works with Hi-Res sound quality to ensure smooth connection between classical music movements and bring listeners an all-round, more surrounding and immersive listening experience.
In the future, QQ Music will continue to focus on quality music, and continue to join hands with strategic partners such as major professional institutions and academies, from online "theater-level" music experience to offline music ticketing cooperation, to innovate and broaden the scene of music experience and rejuvenate the classical charm.
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