Prosperity makes a lucky man, adversity makes a great man. This classic quotation flowing in the mighty history is always reminiscent of those winners in life who are struggling against the trend. In fact, the growth process of lucky people and great men also reflects the world of all walks of life, and for the automobile industry, there is never a lack of heroes who stand out in adversity.
Since the outbreak of the COVID-19 epidemic, the global economy has inevitably fallen into a quagmire. In the automobile industry, there are many brands that are unsustainable after getting into trouble, but some of them are brave enough to move forward against the trend.
FAW Toyota, which is deeply rooted in China, and Toyota Group, which has been deeply involved in the China market for decades, have achieved great results-FAW Toyota has shown strong resilience under the heavy blow of the epidemic. The fist product, Asian Dragon, showed a strong product strength during the epidemic, and held a rock-solid position for the market layout of FAW Toyota after the epidemic.
Say a thousand words and ten thousand words, the reason why Asian Dragon can survive in the environment surrounded by strong enemies is still due to the customer reputation accumulated since its listing in 2019.
The sales stories written in the past 12 months are the strongest evidence of the comprehensive strength of Asian dragons. As for why Asian Dragon can occupy a favorable position in the deep end of the joint venture medium-sized car market as a rookie, in the final analysis, it is because TNGA architecture gives it a unique platform advantage.
Speaking of TNGA, its significance to Toyota is no less than that of quattro to Audi. Toyota has stepped out of the traditional industrial chain, and then derived a subversive R&D and production system, which has made the whole brand look brand-new from the inside out. This concept is specific to all aspects of a car, which is a complete change-TNGA has realized many seemingly contradictory needs of Asian dragons in a dialectical and unified philosophical way, which is also the root of making Asian dragons stand out from Passat, Magotan and INSPIRE.
Among these contradictions, perhaps the most dilemma for car companies is the conflict between the increasingly tight environmental protection policy and the increasingly demanding requirements of consumers for power. However, this contradiction has found a perfect solution under the TNGA framework-TNGA 2.5L Dynamic Force Engine not only curbed the energy loss at the exhaust and cooling ends, but also improved the thermal efficiency to 41% of the opponent’s surprise with high-speed combustion and VVT-iE (motor-driven intelligent variable valve timing system).
In addition, the transmission system also provides a channel for the power under the TNGA framework, which not only makes the Asian Dragon accelerate smoothly, but also endows it with amazing fuel economy, especially with the help of the dual-engine version of the fuel consumption electronic continuously variable transmission (E-CVT), which is only 4.3L/100km. Even if the theoretical fuel consumption is too conservative, the measured fuel consumption of 5.4L/100km from authoritative media can’t lie.
The importance of TNGA to Asian Dragon lies not only in the perfection of powertrain, but also in the new height of safety performance of Asian Dragon. In the most stringent American IIHS crash test, Asian Dragon got excellent results of G (excellent evaluation) in several sub-tests, and finally got the top safety evaluation of "Top Safety Pick+". The reason for this commendable performance is that high-strength hot-pressing materials improve the rigidity of the car body.
In addition, in the field of active safety, Toyota Safety Sense (Toyota Collision Avoidance Assistant Kit), which Toyota Group is proud of, integrates PCS pre-collision system, LDA lane keeping system (including steering control function), AHB automatic high beam system and DRCC dynamic radar cruise control system, plus 10 SRS airbags as standard in the whole system, which has built a great wall of safety for the people in the car. The icing on the cake auxiliary control configuration such as PVM panoramic monitoring system, BSM parallel blind spot monitor, RCTA reverse side rear blind spot warning system has solved the worries brought by the blind spot of vision to the owners.
Of course, the success of Asian Dragon is not only due to TNGA architecture, but also a key link to attract consumers to choose Asian Dragon. Baidu Carlife human-computer interaction system used by Asian Dragon can make the mobile phone seamlessly connect with the car multimedia system through USB or Wifi, and integrate driving navigation, Bluetooth calling and audio-visual entertainment into car life.
The competition of the law of the jungle is taking place every day in the automobile market. Today, some joint-venture B-class cars have long been a thing of the past, and the only remaining models after the big waves, such as Accord, Teana, Magotan and Passat, will be the most worthy old enemies of the Asian Dragon in 2020.
Because, Asian Dragon, which sharES GA-K platform with lexus es, has comprehensive strength far exceeding that of B-class cars, which makes Asian Dragon have almost no equal rivals in the joint venture B-class car market. Of course, we also hope to see Asian Dragon face more challengers in the future, because the crisis consciousness formed by the challenges of elite soldiers such as Passat, Magotan, INSPIRE and Accord will make Asian Dragon constantly evolve and provide consumers with excellent car experience, and the opponents who come to fight in the future will further urge FAW Toyota to provide more car choices that are as outstanding as Asian Dragon.
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