标签归档 南京龙凤网

For most health enterprises, export has now become tasteless and a pity to abandon, and with the continuous deterioration of export situation, the survival of export-oriented bathroom enterprises will be more difficult. It can be said that if export-oriented sanitary ware enterprises immediately turn to domestic sales, they will probably gain great development space; If you don’t turn, you are likely to die.

A few years ago, due to the blocked export and the strong rise of the domestic market, the voice of the bathroom industry’s export to domestic sales was endless. However, since the implementation of the real estate control policy in 2010, the development of the domestic sanitary ware market has slowed down, so many export enterprises that want to switch to domestic sales are undecided, wondering whether it is the right time to return to the domestic market at this time. In fact, with the turning point of the domestic bathroom market coming, 2012 is likely to be a golden node for export enterprises to turn to domestic sales.

Domestic sales failure is mostly due to lack of determination.

Five years ago, many domestic enterprises were eager to try; Two years ago, export enterprises were cautious, although they were excited. Now, the topic of exporting to domestic sales has rarely been mentioned, and most export enterprises have insufficient confidence in exporting to domestic sales.

The person in charge of a bathroom export enterprise in Foshan, Guangdong told the author that the bathroom export business has become more and more difficult in recent years. The orders they received are basically from old customers, and it is difficult for new customers to develop, and the old customers are declining regardless of the order quantity or the profit of a single product. Even so, there are still very few enterprises in Foshan that dare to sell domestically, especially in the last year or so, export enterprises are afraid to sell domestically.

It is understood that sanitary ware export enterprises dare not start the domestic market easily, except because of the current domestic market depression, there is another important reason: many enterprises have had the experience of turning to domestic sales, but they are all unsuccessful. In fact, the sight of export enterprises has never left the domestic market. When the domestic market was booming, many export enterprises tried to switch to domestic sales, but except for a few enterprises such as Zhongyu and Lisa, most of them failed. These experiences make enterprises more cautious and even afraid of transferring to domestic sales.

In fact, over 80% of sanitary ware enterprises that failed to sell domestically have one thing in common, that is, insufficient determination. In the past, most enterprises turned to domestic sales only as an attempt, but did not pay enough attention to it. From export to domestic sales, they still use the same products, the same team and the same business strategy. Even the expansion of channels is just a show in some exhibitions, and dealers recruit one after another and never maintain it. If you do this, you will not fail.

In this regard, some enterprises disagree, thinking that they have invested a lot of money in domestic sales, but the results are equally unsuccessful. However, more capital investment does not mean enough determination. Although some enterprises have invested a lot of money, they lack a long-term and steady development plan, which is scattered and random, so it is difficult to form a stable effect, which is also one of the manifestations of lack of determination.

At the same time, due to large investment, some enterprises often fall into a radical misunderstanding, thinking that large investment means large output, requiring domestic sales to form a scale quickly. As a result, the production capacity and personnel are in place, but the channels and brands have not kept up, and all links are seriously unbalanced, and the final effect is naturally unsatisfactory. We must know that the advantages and core of production enterprises lie in production and products, not channel expansion. Without the support of professional investment institutions, it is difficult for enterprises to develop channels quickly by their own strength.

Of course, making up your mind to turn to domestic sales does not mean separating from exports. Judging from the current development of the industry, it is the most ideal development state for enterprises to pay equal attention to both export and domestic sales. However, if enterprises want to develop the domestic sales market, they must make up their minds, and they must not be quick and quick, but should make a long-term development plan and treat domestic sales as a career.

At this time, it is not too late to turn to domestic sales.

Nowadays, sanitary ware export enterprises are most concerned about two issues: first, the competition in the domestic market has become increasingly fierce. Is it too late to switch to domestic sales? Second, the domestic market is depressed recently. Is it the right time to switch to domestic sales at this time?

In my opinion, it is not too late to export to domestic sales in 2012, but also a golden node.

First, from the long-term trend, it is a foregone conclusion that the export market is weak, but the general trend of the vigorous development of the domestic market will not change because of the temporary recession. At present, there is still huge rigid demand in the domestic housing market, which means that the market potential of the bathroom industry is very considerable.

Secondly, from the perspective of local markets, the depression of domestic sanitary ware market is not absolute. Compared with first-tier cities and coastal second-tier cities, inland second-and third-tier cities are showing vigorous development momentum. For export enterprises, because their brands are relatively weak in the domestic market, inland second-and third-tier cities are the most suitable areas for them to cut into the domestic market and change and develop.

Third, judging from the situation of the property market, since the first quarter of this year, the real estate trading market in many places across the country has shown signs of recovery, which is undoubtedly a major positive for export enterprises that want to switch to domestic sales, because dealers will be more motivated to find brand agents and bear less pressure.

Fourthly, from the time point of view, there is still about one year left in the winter of the bathroom market, and 2012 is very likely to be a turning point to determine the development trend in the next five to ten years. At this time, it is the best time for export enterprises to build channels and lay a foundation in China.

Fifth, the brand concentration of sanitary ware industry is low. Although some international brands and domestic first-line brands have high popularity and great influence, they have not yet formed an absolute dominant position, and there is still great room for development for export-oriented domestic enterprises.

For most health enterprises, export has now become tasteless and a pity to abandon, and with the continuous deterioration of the export situation, the survival of export enterprises will be more difficult. It can be said that there is still a lot of room for development for export enterprises to turn to domestic sales, otherwise it is likely to be a dead end.

The key to domestic sales lies in channels.

What is the key to domestic sales? Some say it’s a product, some say it’s a team, some say it’s a channel, and some say it’s a service. In fact, as long as the enterprise is determined and willing to invest, product adjustment, team formation and service follow-up are not big problems. For most export enterprises, the biggest problem is to build a complete and high-quality sales channel.

At present, the efficiency of sanitary ware enterprises in attracting investment in China is relatively low. The ways for most enterprises to expand domestic channels are nothing more than participating in large-scale exhibitions such as Shanghai Kitchen and Bathroom Exhibition, placing advertisements on online media such as Baidu, and sending a small number of salesmen for ground promotion. Among these three ways, large-scale exhibition is more like a stage for domestic famous brands to display their brands; The advantages of online media tend to be B2C brand promotion, and the investment promotion effect is also lacking.

Relatively speaking, most enterprises are more keen to send salesmen to attract investment, but this method also has shortcomings: First, it takes a lot of time and costs a lot; Second, it relies heavily on the quality of salesmen, which smacks of "depending on the weather" and the actual effect is difficult to guarantee.

In recent years, some sanitary ware enterprises have begun to enrich the ways of attracting investment, such as promoting in professional magazines and actively participating in some professional exhibitions and local exhibitions. In addition, some enlightened enterprises began to look for professional investment institutions and teams, and entrusted the whole investment promotion work to professional institutions.

According to insiders, this kind of trusteeship investment promotion form only rose in the bathroom industry in the last year or two. At first, most enterprises had doubts about it and only conducted tentative cooperation. However, in cabinets, wardrobes, stairs and other industries, this outsourcing trusteeship investment form has been widely promoted, and the effect is very outstanding.

Compared with enterprises’ independent investment promotion, entrusting professional institutions to attract investment has many benefits. First of all, enterprises have limited power and resources to attract investment, while professional institutions are more powerful and efficient in attracting investment; Secondly, enterprises can concentrate on product research and development and production, as well as support and guidance to dealers, and have more advantages in professionalism and building core competitiveness. With the prominence of these benefits, it is believed that more and more health enterprises will choose this form of investment promotion.

There is a famous saying in the field of stock investment: "Fear when others are greedy, and be greedy when others are afraid." This sentence can also be given to those bathroom enterprises that want to sell domestically.

In 2012, it is just the right time to turn to domestic sales!

　　[18:00, witness the news every day] CCTV will sort out the big and small things that happen around us within 24 hours for you.

　　[Follow]

　　A bus in Longyan, Fujian was hijacked by gangsters with knives, causing 5 deaths and 21 injuries

　　　At 15:20 pm on December 25, 2018, the Min FY6998 bus of Longyan Bus Company was hijacked by a knife-wielding gangster and rammed into pedestrians along the way. So far, 5 people have been killed (including 1 police officer) and 21 injured. The local party committee and government are making every effort to organize the rescue work for the wounded. The gangster has been controlled by the public security organs, and the case is being fully investigated.

　　According to previous news from Beiqing Daily, on December 25, a bus was hijacked in Longyan City, Fujian Province, and there were casualties at the scene. Beiqing Daily reporters saw from the online video that a bus stopped on the road, and many injured people fell to the ground at the scene. At about 4 pm today, Beiqing Daily reporters learned from the Longyan City Public Security Bureau in Fujian Province that the alleged offender has been controlled, and the police said it is not convenient to disclose whether the bus was hijacked and casualties.

　　[Domestic]

　　The Hammu high-speed rail was officially opened, and the century-old station was replaced with a new look

　　　As the northernmost "one horizontal" of the country’s "eight horizontal and eight vertical" high-speed rail network, the much-anticipated Harbin-Mu high-speed rail was officially put into use on December 25. The Harbin-Mu high-speed rail has 11 stations including Harbin, Maoer Shanxi, Yablixi, and Mudanjiang, and the whole line runs at a speed of 250 kilometers per hour. After the opening of the Harbin-Mu high-speed rail, the fastest running time between the two places has been shortened from more than 4 hours to 1 hour and 28 minutes. With the opening of the Harbin-Mu high-speed rail, EMU trains are also running simultaneously between Mudanjiang and Suifenhe today, ushering in the era of high-speed trains to the Russian port Suifenhe. The starting station of the Harbin Harbin Railway Station was built in 1899 and has undergone six expansions and renovations. This renovation took three years from November 2015 to December 2018.

　　Wuhan University fishing 30,000 catties 40,000 teachers and students enjoy free fish feast

　　On December 24, the fourth "Qinhu Fish Fishing Festival" of Wuhan University of Science and Technology kicked off. At 8 am, accompanied by a loud horn sound, the masters of the logistics group and 15 student volunteers from various colleges began to collect the nets from north to south. The school will also serve the delicious food prepared at the entrance of the school canteens on December 27 and 28 for free to the teachers and students 40,000 the school. Ni Hongwei, president of the school, said: "This year is the fourth year of the Qinhu Fish Banquet. As an important part of the campus culture, the Qinhu Fish Banquet allows students to participate in it, fishing and cooking fish by themselves, and exercising their hands-on ability."

　　Shanxi Normal University postgraduate entrance examination questions are the same as last year, the school: serious responsibility accident, start accountability

　　On the evening of December 24, two candidates reported that when they applied for the postgraduate examination of history major of Shanxi Normal University on the morning of December 23, they found that the examination questions were similar to those of the postgraduate examination questions done last year. On December 25, the official website of Shanxi Normal University announced that the situation reported by the candidates was true.

　　The announcement pointed out that the school has notified all students applying for the Chinese history major on December 23 to take the make-up exam at the school from 14:30 to 17:30 on December 26. Candidates’ grades in this subject will be subject to the make-up exam results. The school will bear the transportation, room and board costs incurred by candidates taking the make-up exam. The announcement said that this incident was a serious liability accident. The school has suspended the relevant responsible persons. The next step will be to deal with it seriously according to the rules and regulations according to the investigation results, and apologize to the candidates and the society.

　　[International]　　

　　At least 43 people were killed in an attack on a government building in Kabul, Afghanistan

　　According to foreign media reports, the Afghan Ministry of Health said that a government building in Kabul was attacked by militants on the 24th. The incident killed at least 43 people. No group has yet claimed responsibility for the attack.

　　According to reports, a spokesperson for the Afghan Health Ministry said that the building that was attacked was home to the Afghan Ministry of Public Works and an office that handles the welfare of veterans. On the afternoon of the 24th, militants detonated a car bomb at the entrance of the building before entering with guns. A total of 43 people were killed and 10 others were wounded in the attack, the Afghan Health Ministry said. Afghan officials said at least four militants were killed, including a suicide bomber, and the others were mostly civilians. More than 350 others were rescued.

　　In Japan, a Chinese man was arrested for bringing his baby back to China without his wife. Japanese police: rare in the country

　　According to Japanese media reports on December 25, at about 2 p.m. on December 8, a man stole his 1-year-old son from his wife’s home and took him to China. After the Japanese police arrested the man on suspicion of "looting with the goal of transferring to a foreign country," the man admitted to taking his son away, but did not believe it was illegal.

　　According to reports, the Japanese police said that it was the first time in Shizuoka Prefecture that they had been convicted of the crime for taking their own children. The Japanese police also said that the case was very rare even in the whole of Japan.

　　After only 10 days in office, the Mexican governor and his wife were killed in a plane crash

　　　Martha Erica Alonso, the governor of the Mexican state of Puebla, was killed in a plane crash on Dec. 24, 10 days after she became governor. Her husband, Senator Rafael Moreno Alonso, was also killed in the crash. The two were reported to have been in a helicopter, and the condition of the pilot was not immediately known.

　　Mexico’s president, Obrador, confirmed on social media that the Alonso couple had died in a plane crash in Coronango, not far from the state capital, Puebla. He offered his "deepest condolences" to the relatives of the two and said an investigation would be launched to establish the truth about the accident.

　　The tsunami in the Sunda Strait in Indonesia has killed 429 people and injured more than 1,400

　　　According to foreign media reports, the Indonesian disaster relief agency said that the tsunami in the Sunda Strait in Indonesia has killed 429 people and injured more than 1,400.

　　It is reported that some local people who fled their homes after the tsunami are returning to their homes one after another. Military police and search and rescue departments confirmed that there were no victims or injured, and the debris was being cleared at an accelerated pace, and life order in the disaster area was being restored.

　　Indonesian President Joko Widodo visited Bandiran County, Banten Province, the worst-hit area, on the 24th, visited the injured in the hospital and offered condolences to the victims in temporary shelters.

　　[Society]

　　The girl missed the last postgraduate exam because of Didi’s broken appointment and was compensated 180 yuan

　　The hotel was only 20 minutes away from the examination center, but because Didi and the driver broke the appointment, she missed the last test, and the year’s efforts were in vain. Miss Yang, 22, is a senior at Chengdu University of Technology and has taken her second postgraduate exam. This time the test center is at Panzhihua College. "It’s hard to get a taxi where I live, so I use Didi for the whole test." Miss Yang said that after the test ended at 11:00 on December 23, she booked a car in advance and set to leave at 13:10. Because the driver missed the appointment, Miss Yang had to call a new car. Although she rushed to the test room as quickly as possible, she arrived outside the classroom at 14:18 and was unable to enter the test room according to the rules.

　　"I didn’t even have a chance to enter the exam room because Didi’s driver broke the appointment." Miss Yang said that she had eaten takeout for a year to prepare for the postgraduate entrance examination. At present, Didi Chuxing and the driver have apologized and compensated her for the registration fee of 180 yuan, and the two sides have reached an understanding.

　　Li Zhengke, former deputy secretary of the Hunan Provincial Commission for Discipline Inspection, was sentenced to 13 years in prison for taking bribes 14.74 million first instance

　　According to the website of the Chenzhou Intermediate People’s Court in Hunan Province, on the 25th, the Chenzhou Intermediate People’s Court in Hunan Province publicly convicted Li Zhengke, a former official-level cadre of the Hunan Provincial Commission for Discipline Inspection, of accepting bribes and the source of a huge amount of property. The defendant Li Zhengke was sentenced to 11 years in prison for the crime of accepting bribes and fined 2 million yuan; he was sentenced to four years in prison for the crime of unknown source of huge amounts of property; he decided to serve 13 years in prison and fined 2 million yuan. Li Zhengke pleaded guilty and repented in court and did not appeal.

　　Shooting two people with a gun, Chen Jianxiang’s intentional homicide case 2nd-round Moderation upholds death sentence

　　On the 25th, the Higher People’s Court of Hunan Province issued a 2nd-round Moderation judgment on Chen Jianxiang’s intentional homicide case: the appeal was rejected, the original judgment was upheld, and the death sentence of Chen Jianxiang was submitted to the Supreme People’s Court for approval.

　　The Higher People’s Court of Hunan Province found that the appellant, Chen Jianxiang, had a negative attitude towards work and life, could not let go of old trifles, held grudges in his heart, and gradually developed a sense of revenge. On December 17, 2017, Chen Jianxiang listed the list of persons to be murdered and wrote a suicide note. At 8:00 on December 22, Chen Jianxiang fraudulently borrowed a Type 77 pistol from his colleague Zeng Weijun (handling another case), killed Zou Heng and Duan Xinmin respectively and fled the scene. At 17:00 on December 24, 2017, the public security police arrested the defendant Chen Jianxiang in Sanbanqiao Village, Ketou Township, Xinhua County.

　　The Higher People’s Court of Hunan Province held that Chen Jianxiang premeditated to borrow a gun to kill many people, and then shot the victims Zou Heng and Duan Xinmin to death, which constituted the crime of intentional homicide. Chen Jianxiang killed two innocent victims with a gun, and the death penalty should be applied according to law. Although Chen Jianxiang could truthfully confess the facts of his crime after arriving at the case, it was not enough to give him a lenient punishment.

　　Steal the mobile phone to transfer money, the thief panicked and transferred 3,000 yuan to the owner

　　Recently, there was a bizarre theft incident on the T369 train from Dalian to Guangzhou. The suspect did not succeed in the theft, but instead took in 3,000 yuan. According to the Guangzhou Railway Police, the marshals received a call saying that someone had committed theft. After investigation, it was learned that a woman, Zhou, stole Mr. Yang’s mobile phone in the early morning while he was asleep. She found that there was a balance of 3,000 yuan in the WeChat wallet of the other party’s mobile phone. She wanted to add Mr. Yang as a WeChat friend and transfer 3,000 yuan to herself. Because she was guilty of being a thief, she transferred 3,000 yuan in her WeChat to Mr. Yang’s account when she was flustered. After Zhou found out that he had made a mistake, he wanted to transfer the money back, but found that Mr. Yang’s WeChat transfer required a password. In a hurry, he kicked Mr. Yang awake and asked the other party to return the 3,000 yuan he had mistakenly transferred.

　　After Mr. Yang woke up, he felt very suspicious and chose to call the police after thinking about it. After the train arrived at Guangzhou Station, the police handed over the suspect Zhou to the Guangzhou Station Police Station of the Guangzhou Railway Public Security Department for processing.

　　[Sports]

　　The warm-up match is not optimistic! Wu Lei kills the savior 10 players in the national football team 1-2 Iraq

　　At 20:00 on December 24, Beijing time, the Chinese national team, which was preparing for the Asian Cup in Doha, played a fully closed warm-up match with the Iraqi national team at the Grand Hamad Stadium. In the end, the national football team conceded 1 goal in the first and second halves, losing 1-2. Wu Lei used a penalty to equalize the score before the end of the half. Before the end, Liu Yiming was sent off with a red card. According to the plan, the national football team will play a closed warm-up match with Jordan on the 28th of this month, and then the team will travel to the United Arab Emirates.

　　[Entertainment]　　

　　Indian movie star Amir Khan brings his new film to Beijing to meet fans

　　　The recently released film "Indian Thug" premiered at the Beijing Film Academy on the evening of December 24. Indian movie star Amir Khan was present to share behind-the-scenes stories with college students. In order to promote this new film, "Uncle Mi" also spared no effort to travel to 8 major cities and 7 universities in China, making it the most down-to-earth international movie star.

　　See you tomorrow at 18!