Yesterday, Zou Tao hired two legal advisers (from left to right, respectively, Liang Qiming, Zou Tao and Ding Yuefeng) for the "10,000-person house purchasing group".
Zou Tao launched a campaign to buy houses for 10,000 people.
Shanghai residents have the purchasing power of at least 3 billion yuan.
Expert opinion
Want to "cut the house price" by buying houses with uneven conditions?
Difficult!
Li Yaozhi, general manager of Zhongyuan Real Estate Shenzhen, said that it is a "good thing" to have a "group of 10,000 people buying houses" in Shenzhen, which sends a signal to the market that people are confident in buying houses. Some people have joined the platform of "10,000 people buying houses", which shows that people are beginning to realize that the housing prices in Shenzhen have dropped to a certain level, and they want to live in Shenzhen. It is a good thing to organize a group purchase of 10,000 people to fight for the best interests with "real estate developers".
"However, there are problems in the organization and operation of Zou Tao’s’ 10,000-person house purchasing group’, and the operational risk is great." Li Yaozhi said, first of all, the organization is loose, the number of members of its "10,000-person house purchasing group" and the authenticity of their purchase intention are unknown, and the organizational ability and purpose of Zou Tao and his volunteers are unknown. In this case, it is hard to concentrate people with different economic strength and different purchase needs and "bargain" with developers! Even a well-known real estate agent registered legally in Shenzhen, faced with hundreds of clients, must know the real needs of buying families "one-on-one" and negotiate carefully to make a deal. It is difficult for Zou Tao to negotiate to buy a house just by sending text messages or entering some information such as name, work unit and purchase area on the Internet!
Secondly, buying a house and buying a group is not uncommon in Shenzhen. Previously, Huawei, Foxconn and other well-known large enterprises have organized internal employees to buy houses, but developers have always "disliked" because these large enterprises have too many conditions for buying houses. Real estate developers generally make a profit of 2 percentage points more than the market price for such large enterprises. It is difficult for Zou Tao to "cut down" the house price by virtue of the "ten thousand people buying houses" with uneven conditions!
With good intentions, you may get little.
In addition, Zou Tao now organizes a "10,000-person house purchasing group" for free to "serve" the people, but the obligation of free means "zero responsibility". If one day Zou and his volunteers buy their own houses and they withdraw, who will continue to negotiate for the "10,000-person buying group"? I am afraid that citizens who join the "10,000-person house purchase group" with good wishes may eventually become tools used by others.
Finally, Li Yaozhi believes that there will definitely be some developers willing to talk about group buying with Zou and others, but this is a "game". Even if the developer is willing to make a profit to Zou, it is definitely "minimal", because if there is a "big profit", it is much more effective to announce the whole market than to announce this small group of people.
Li Yaozhi said that according to his understanding, at present, some "white-collar workers" in Shenzhen have begun to consider buying a house, but they are worried that house prices will fall. After the Olympic Games, there will be many properties to be put on the market in Shenzhen. A property in Longgang District of Shenzhen has put forward the concept of "letting property prices return to 2005". Therefore, he still believes that if there are no major changes, some real estate developers in Shenzhen will definitely be unable to carry on. In September and October this year, there will be a "second wave of price reduction" in Shenzhen.
Lawyer questioned
Is it suspected of breaking the law to organize a "10,000-person housing group purchase"?
Jin Yan, a lawyer of Guangdong Oriental Jinyuan Law Firm, first questioned that Zou Tao’s "10,000-person housing group purchase" was suspected of violating the law in many places. First, unregistered organizations are suspected of violating the law. Houses are special commodities. Different locations, properties, prices and orientations make it impossible for’ 10,000-person housing group purchase’ to reach a one-time purchase agreement with a developer, so’ 10,000-person housing group purchase’ will exist for a long time. In this way, although Zou Tao claimed not to make profits, he provided an information disclosure platform, which was organized, planned and existed for a long time. It was illegal for such an organization not to register. According to the State Council’s Regulations on the Administration of Registration of Social Organizations, activities in the name of social organizations without registration shall be banned by the registration administration organ.
Second, group buying may lead to the disclosure of citizens’ information. Zou Tao did not disclose the name of the developer who negotiated with it on the grounds of privacy, and how much the house sales that had been reached were below the market price, and did not provide any information for supervision, so its authenticity was doubtful.
Shanghai 2000-person house purchasing group collectively bargained.
Maximum drop of 10%
On August 2nd, a house-viewing group with a total number of nearly 2,000 people visited the house collectively in 10 routes in Shanghai. Wherever they went, almost all real estate developers gave corresponding discounts to welcome guests.
The people who look at the house have the purchasing power of at least 3 billion yuan.
The "Sanlin Line" car was originally scheduled to leave at 9: 00 a.m., but less than 8: 30 a.m., many owners were waiting at the meeting place, among which young people accounted for the majority, and some middle-aged couples walked together. Some people were holding printed real estate information in their hands and had begun to study it.
According to reports, the number of applicants for the collective house-viewing is close to 5,000. Due to the number limit, nearly 2,000 prospective buyers will finally make a trip. These buyers will go to 40 properties to see the house in multiple routes.
The reporter followed the "Sanlin Line" to see the house, including Vanke Golden Yazhu, Golden Mile, Jindiwan Valley and Jinyi Riverside. The Sanlin plate is the hottest one in this house-seeing line, and 8 buses are arranged for a single line to carry passengers.
"Rigid demand still exists." Yang Wenting, organizer of the house-viewing activity and general manager of SouFun.com, estimated that the house-viewing crowd had at least 3 billion yuan of purchasing power.
The reporter learned that this activity is based on SouFun’s "SouFun Card" activity, which is similar to a house-buying alliance, and the organizers will negotiate a certain preferential margin. Organizers claim that cardholders can enjoy the "lowest price in the city".
Developers show clear discounts.
The viewing group was warmly welcomed by the developers. The sales office has prepared drinks and snacks. The developers who participated in it all showed a clear discount range to attract customers. A Songjiang property with the largest discount rate directly reduced the price by 88,000 yuan, which is equivalent to a discount of 10%.
The reporter learned that after the collective house inspection, a larger group purchase activity will be launched in the later stage. After learning about a single property, the organizer will focus on a group of buyers to organize group purchases for properties under the name of a specific developer. Yang Wenting said that gemdale and others have expressed their willingness to receive group buying customers, and they will give more preferential treatment.
There was also a phenomenon of group buying in 2005.
On the same day, in addition to the signing of a property in Nanhui on the spot, most property buyers were still cautious and did not decide to buy a house on the spot.
In 2005, there was a phenomenon of group buying in Shanghai. At that time, the Shanghai market was quite similar to today’s market. The sales volume of first-hand houses plummeted and the transaction was sluggish. However, this kind of group buying did not last long, and individual real estate developers began to cut prices sharply under the circumstance of increasing financial pressure, and group buying lost its meaning.
At present, the Shanghai property market, although the transaction volume in July has dropped to about 30% in the same period last year, has not seen a significant price reduction by developers. Judging from the situation of this house inspection, developers and buyers are in a stalemate of mutual testing, and the effect of breaking the ice by group buying for property market sales is still unknown. (Oriental Morning Post)
Editor: Wang Xu
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