Today, the automobile market is changing rapidly. In order to compete for market share, major brands have made big moves. On the one hand, advanced technology is decentralized and configuration is upgraded, thus enhancing comprehensive competitiveness. On the other hand, they are also improving cost performance through price reduction. For example, American automobile brands are trying to win back the favor of consumers with an unprecedented attitude, through the combination of sharp price reduction and product upgrade. Although the effect needs time to verify, it is undoubtedly a good opportunity for consumers to buy a car.
Cadillac XT5
SAIC-GM is one of the largest American-American joint venture brands in China, which includes high-end brands such as Cadillac and popular brands such as Buick, and has recently given large discounts. Cadillac XT5, which went on sale on September 28th, launched three hummingbird four-wheel drive models, luxurious, distinguished and platinum. The limited-time price ranged from 265,900 yuan to 335,900 yuan. Compared with the original price, the maximum price reduction reached 134,000 yuan.
In addition to the large discount range, the new XT5 product strength has also been upgraded. The new car has been upgraded to a brand-new wide architecture, adopting the iconic diamond cutting design concept, having the latest generation of slim headlight technology, and Yan value online has also used new technologies. The interior of the new XT5 is a 33-inch 9K screen. With AKG audio, it can bring a leading audio-visual entertainment experience at the same level.
As for the core power system, the new XT5 continues to be equipped with 2.0T+9AT power combination, and the hummingbird chassis that comes standard in the whole system is equally well-known. The hummingbird chassis Max is equipped with Twin-clutch vector four-wheel drive system, RTD electronic real-time damping adjustable suspension and Brembo high-performance six-piston customized calipers. The hummingbird chassis Air adopts the dual damping mechanism of newly upgraded rigid spring and FSD self-sensing damping variable suspension. In short, the new XT5 not only has strong power, but also maintains a high level of chassis, giving consideration to comfort and control.
Buick angkewei Plus
Buick Plus used to be very popular, and it can only be bought for more than 200,000 yuan. Recently, a limited price strategy was introduced. The prices of the 28T exclusive model, the 28T four-wheel drive exclusive model and the Avia version were adjusted to 169,900 yuan, 179,900 yuan and 199,900 yuan respectively. Compared with the original price, each model was lowered by 60,000 yuan, and the cost performance was significantly improved.
In addition to the price advantage, Buick Angkewei Plus has also been fully upgraded in product strength. The upgrading of the whole vehicle architecture has brought about a longer wheelbase, larger hub and wheel diameters, and more spacious interior space. This design not only improves the handling and stability of the vehicle, but also enables passengers to enjoy a more comfortable ride experience in the car.
In terms of interior, Buick Angkewei Plus has also made a lot of innovations and optimizations. The addition of a new generation of VCS smart cockpit and EYEMAX 30-inch curved 6K screen greatly enhances the sense of technology and luxury in the car. At the same time, Buick Angkewei Plus is also equipped with advanced powertrains such as the eighth generation Ecotec 2.0T variable cylinder turbocharged engine and the 9-speed HYDRA-MATIC intelligent gearbox, which ensures the excellent performance of the vehicle in terms of power performance, handling and fuel economy.
Jeep grand Cherokee
Compared with XT5, the decline of the new model is more exaggerated. The model that was once bought by more than 600,000 people directly entered the 400,000 range, with the highest decline reaching 250,000 yuan. And the new car not only gives great sincerity in price, but also performs well in product strength. The appearance is still quite satisfactory and calm. The most surprising thing about the new car is the change of the interior, which has arranged three large screens including the entertainment screen of the co-driver, and there is also a small display screen in the shift area. On the whole, the sense of science and technology is sufficient.
The biggest highlight of the new Grand Cherokee is power. It is equipped with a 2.0T engine +P2 dual-motor combination, 276kW, comprehensive torque of 637N·m, acceleration of 6s for 100 kilometers, comprehensive fuel consumption of 4.3L/100km in WLTC working condition and pure battery life of 47km, which can be regarded as a transformation of this classic model in the era of electrification, but this time the electrification is mainly to enhance power. In addition, the new car comes standard with an active two-speed transfer case, with a low-speed four-wheel drive mode and five driving modes to choose from. Some models also have air suspension and rear axle differential lock. It can be said that the new car takes into account the comfort of urban SUVs and the off-road performance of hard-core off-road, which makes the Grand Cherokee still maintain a strong competitiveness in the luxury SUV market.
In fact, in addition to the above three models, many American cars have dropped significantly recently, mainly due to poor sales. First of all, American car brands rely too much on traditional fuel vehicles in their product lines and lack plug-in hybrid electric vehicles that meet market demand. Secondly, the market reputation was damaged, and the immature technology such as excessive use of three-cylinder engine in the early stage led to the damage of market reputation, and then the price was frequently reduced, which affected the overall image and sales of American car brands to some extent.
Of course, the most important thing is the rise of independent brands. In recent years, independent brands have made great progress in technology research and development, product quality and marketing. This makes independent brands more competitive in terms of cost performance and configuration. In contrast, American car brands are slightly inferior in some aspects.
Looking back at American cars trying to regain the favor of consumers through price reduction, price reduction does have certain benefits, which can not only directly stimulate consumers’ desire to buy, but also enhance market competitiveness through the improvement of cost performance. At the same time, the upgrading of product strength also ensures the superior position of vehicles in quality and technology. However, price reduction is only one of the short-term market strategies. In order to maintain market competitiveness for a long time and save sales decline, American car brands still need to change in many aspects.
For example, increase investment in research and development of new energy products and introduce more plug-in and hybrid electric vehicles that meet market demand. At the same time, it will further enhance the brand image and reputation, enhance consumers’ trust and loyalty to the brand, and thus promote the growth of sales. In addition, American car brands need to conduct in-depth research and analysis on the target market, understand the needs and preferences of consumers, and conduct accurate positioning and target marketing accordingly. This will help to enhance the competitiveness and market share of products in the target market.
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