As an important spiritual symbol of the Chinese nation, the dragon represents the spiritual connotations of wisdom, bravery, unity and forge ahead. The beverage industry is making great efforts in the Year of the Dragon, and through the unique packaging of the Year of the Dragon, it transmits the taste of the New Year to consumers. Limited cans for the Year of the Dragon, Liuji cans for the Year of the Dragon… Bottles of drinks with dragon elements are placed on the table, and the taste of the New Year is full.
Chinese style collides with modern technology
The limited packaging of the Year of the Dragon launched by Dayao. Picture provided by the enterprise
Big Kiln’s limited-edition soda for the Year of the Dragon is themed on the Chinese dragon and incorporates rich cultural elements. Among them, the classic Big Kiln guests use traditional red as the main color of the packaging, and at the same time add dragon pattern patterns to the bottle to show a strong Chinese style. In addition, modern AI (artificial intelligence) technology is also used to make the image of the dragon leap above the tank, highlighting the beautiful meaning of good luck, peace and happiness, and taking into account multiple needs such as vision, taste, and culture. It is a interpretation of Guochao culture.
The Year of the Dragon limited pot sends good wishes
Coca-Cola’s Year of the Dragon limited tank. Picture provided by the company
In the Year of the Dragon, Coca-Cola has joined forces with cutting-edge paper-cutting young artist Chen Fenwan to launch a Chinese New Year limited edition packaging product, the Year of the Dragon limited jar, which interprets traditional paper-cutting art in a modern style, and combines the classic delicacy of Coca-Cola to convey good expectations and wishes for the New Year. Focusing on Generation Z’s resonance for the cross-border integration of tradition and innovation, the product packaging draws inspiration from the zodiac dragon and traditional auspicious patterns, and alternately connects "auspicious grass pattern" "happy encounter pattern" "joint pearl pattern" "twisted branch pattern" "ball fish pattern" Five different ball patterns, accompanied by beautiful meanings gathered in the dragon body.
Through a series of creative consumer activities for the Chinese New Year in the Year of the Dragon, Coca-Cola hopes to add joy to the reunion moment and looks forward to inviting thousands of Chinese families to record more deeply rooted "reunion" stories through a new interactive experience.
Create a shipping bottle
Master Kong drinks boiling water in the Year of the Dragon packaging. Picture source: Master Kong drinks boiling water Weibo
Drinking Boiled Water, a drinking water brand owned by beverage company Master Kong, has launched a limited-edition product, Kaiyun Bottle, for the Year of the Dragon. It is reported that the Kaiyun Bottle contains a total of 12 types, which symbolize good luck, academic luck, and peach blossom luck. The main colors are red and gold, which symbolize joy. It is full of "good luck" and the minimalist design style of the New Year’s good luck sign. Each bottle carries good wishes for the new year.
Year of the Dragon surname jar customization one year good luck
This Spring Festival, herbal tea brand Wanglaoji launched the Year of the Dragon Liuji jar and the Year of the Dragon surname jar. The Year of the Dragon Liuji jar combines the majestic dragon with the red jar Wanglaoji, "Jiruilong" career auspicious, "Jifulong" body auspicious, "Jishun Long" academic auspicious, "Ji Yuelong" love auspicious, "Ji Anlong" family auspicious, "Ji Wanglong" wealth auspicious, which means that the new year is happy to the "dragon". The Year of the Dragon surname jar contains Jishunlong, Jifulong, Ji Anlong, Ji Yuelong, Ji Wanglong, Ji Ruilong, and can customize the desired surname, which means that everyone in the Year of the Dragon has good luck and every family has good luck.
Beijing News reporter, Wang Ziyang
Editor, Zhu Fenglan
Proofreading, Zhao Lin
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