In order to carry forward the spirit of the Beijing Winter Olympic Games, promote ice and snow sports, enrich and improve mass fitness and sports leisure methods, stimulate the enthusiasm of the public for ice and snow sports, and continue to enhance the influence of Beijing’s urban sports, on January 6, the launch ceremony of the "2022-2023 Beijing Ice and Snow Consumption Season" with the theme "Dual Olympic City Enjoy Ice and Snow" was successfully held at the National Speed Skating Gym. At the same time, the "2023 Beijing Ice and Snow Consumption Map" and "2023 Beijing Fitness Consumption Map" jointly created by the Beijing Municipal Sports Bureau and Autonavi Maps, and the "2023 Beijing Convenient Fitness Site Map" of more than 3,000 fitness venues were also launched simultaneously in the Autonavi Guide.
In addition, after serving as public welfare ambassadors for the "2022 Beijing Ice and Snow Consumption Map", Pang Qing and Tong Jian, two Figure Skating world champions, have once again become public welfare ambassadors for the "2023 Beijing Ice and Snow Consumption Map", working with Autonavi Map to promote and promote national ice and snow sports. At the same time, CBA Beijing Shougang professional basketball player Zhai Xiaochuan has become the "2023 Beijing Fitness Consumption Map" public welfare ambassador, advocating more citizens to actively participate in fitness sports.
Zhou Haijing, vice president of Autonavi Maps, said that ice and snow consumption maps and fitness consumption maps effectively use Internet technology to integrate and classify scattered ice and snow destination information, add graphic recommendation and route navigation capabilities, and complete the online digital presentation of offline information, solving the problem of where consumers can go to get ice and snow.
It is reported that the "2023 Beijing Ice and Snow Consumption Map" and "2023 Beijing Fitness Consumption Map" released this time were recommended by the Beijing Municipal Sports Bureau and presented digitally in multiple dimensions through the Autonavi map. They were classified in batches according to skating rinks, ski resorts, ice and snow carnivals, ice art centers, ball events, aquatic events, comprehensive venues, gyms, etc., and recommended more than 100 ice and snow sports venues and more than 300 fitness consumption venues in Beijing for the public.
Users can search in the "Autonavi Guide" function of the Autonavi map APP to view detailed venue pictures, business hours, per capita consumption and other information. In addition, more than 3,000 convenient fitness venues that have been filed by the Beijing Municipal Sports Bureau are also online on Autonavi Map, allowing users to go nearby and participate in their favorite fitness exercises.
It is worth mentioning that the biggest highlight of the "2023 Beijing Ice and Snow Consumption Map": on the basis of the 2022 Ice and Snow Consumption Map, the National Speed Skating Pavilion (Ice Ribbon), the National Sports No. 9 Ice Sports Center (National Stadium Ice Hockey Hall), the Ice Cube Ice Sports Center, the National Alpine Skiing Center and other Winter Olympic Games venues, as well as the 2nd Shougang Park Ice and Snow Fair (Shougang Ski Jump), Jinhai Lake Bibo Island Ice and Snow World and other ice and snow carnival activities.
In order to allow consumers to participate in winter sports with peace of mind, when consumers arrive at the sports venues recommended in the "2023 Beijing Ice and Snow Consumption Map" and "2023 Beijing Fitness Consumption Map", they can see the "Autonavi Guide, Ice and Snow Consumption Map" and "Autonavi Guide, Fitness Consumption Map" jointly issued by the Beijing Municipal Sports Bureau and Autonavi Map.
At the same time, as a joint recommendation unit for this "Beijing Ice and Snow Consumption Season", Autonavi Taxi will also provide exclusive taxi subsidies for the event to fully support and advocate citizens to engage in winter sports and exercise. When Beijing citizens go to the ice and snow destinations recommended by the "Autonavi Guide" ice and snow area, they can receive taxi subsidies by scanning the listed QR code offline.
In this process, the integration of digital technology and traditional sports has become the path and important channel to accelerate the construction of a sports power and meet the diverse fitness needs of the people.