1905 movie network feature Recently, the main melody film and television works have repeatedly surprised the audience. On the big screen, the lingering warmth of the three main melody films has not completely faded; on the small screen, the gift drama "Aim" has successfully attracted attention and been well received by the audience.
Directed by 500 and Buick, and co-starring Huang Xuan, Chen He, Yang Caiyu, and Li Xirui, "Aiming" focuses the camera on the mysterious group of snipers, mainly telling the story of Su Wenqian (Huang Xuan) and Chi Tiecheng (Chen He), two former comrades-in-arms who fought side by side due to differences in beliefs and ended up opposing each other.
As of press time, the show ranked first in the popularity rankings of Cat’s Eye TV dramas, with a rating of 7.7 on Douban, and both ratings and word-of-mouth are quite outstanding. As a work that promotes the main theme, "Aim" has broken the audience’s stereotype of "boring" and "stiff" gift dramas in its own unique way, and has become a "leader" with wide influence in gift dramas.
So, behind the standout, who is "Aiming" aimed at? What new thinking does its "popularity" provide for the tribute drama?
Aim for high-quality layouts
"It’s a cinematic series."Viewers who had seen Aiming gave high praise.
At the beginning of the episode, it was the scene of Chen He killing people on the steamer and saving people at Huangxuan Pier. On the one hand, Chen He raised his knife on the steamer, killing people in an instant, and after he was done, he could still sit down calmly and continue to taste the soufflé; on the other hand, Huang Xuan unexpectedly encountered a bloody gunfight in the pier where he set up his daily stall. He used wooden fish to hinder sniping and accidentally got involved in the dispute between the Kuomintang and the Communist Party, which then triggered a game of cat and mouse.
The two events intertwined to form the opening crisis. "Aim" instantly takes the audience into a tense and exciting atmosphere, which is quite a bit like the beginning of a Hollywood action movie.This "fast and accurate" narrative rhythm, while clearly laying the base color of the characters, also greatly aroused people’s desire to watch. The evaluation of the so-called "movie sense" may first benefit from this.
At the same time, Su Wenqian partners with Chi Tiecheng. It is not difficult to see from the name that the series adopts a double male protagonist setting. And this double male protagonist setting is similar to the "two heroes" narrative of Hong Kong movies. Good and evil are opposing each other, and the brotherly emotional entanglement of the two protagonists is interspersed in the middle. Users laughed that the cinematic feel of "Aim" is a bit like John Woo’s taste.
There were a lot of high-energy explosive scenes in "Aim", and the plot was reversed again and again, and even used "escape from the secret room", "prison break" and other scenes, which made the series turn into an "action movie".
The lead actor Chen He recalled the shooting of the explosion scene, and he was still deeply impressed: "This time, there were a lot of shootings and explosions. At the beginning, I was blown up by the side, and I was stunned. With Xuan’er, we were surrounded by the explosion point every day, which blew us both up."
It can be seen that the dense superposition of high-energy scenes adds a sense of contradiction and viewability to the series, which is also one of the reasons why "Aim" is praised as "cinematic".
Sure, the movie focuses on the language of the camera, and the series focuses on highlighting the lines. Ultimately, different audiences may have different judgments about whether "Aim" fits the "cinematic" TV series. But with a younger lineup and a fast-paced, high-density approach to expression, "Aim" is obviously chasing in the direction of high-quality dramas.
Targeting younger people
The audience for "Aim" is mostly young people.According to Ain’s data, 39% of the audience of "Targeting" are under the age of 30, and 35% are between the ages of 30 and 35. This means that the post-90s and even "Generation Z" have become the main audience of "Targeting".
In the past, few young people would take the initiative to be interested in the name of the gift drama. However, after "Aiming", the younger generation seems to have begun to feel the transformation of the gift drama. From the above audience portrait, it can be seen that "Aiming" has broken down the communication barrier between the gift drama and the young group to a certain extent, and has re-" corrected the name "for this special drama.
In fact, it is no accident that the audience of Aim is trending younger.From the very beginning, the director of Five Hundred consciously made "Aim" move towards a younger expression: "I want the main theme of the historical drama to be no longer just a drama for parents, but a drama that young people can watch and like."
In the lineup construction, 500 uses the young actor combination of Huang Xuan and Chen He, aiming to close the distance between the film’s tone and the young group. The former has starred in many masterpieces, and its strength has been recognized by the market; the latter has accumulated in and "Running Man", and the young fan foundation is relatively solid.
In this way, the cast of the protagonists has reached a relative balance between the strength of their acting skills and the fan base, adding to the possibility of later word-of-mouth and heat fermentation.Especially when Chen He said goodbye to "Zeng Xiaoxian" playing the villain, it was easier to evoke the curiosity mentality of fans. Sure enough, after the series was launched, words with online trendy usage such as "Crimson Villain" became high-frequency bullet comments. It can be seen that the starring cast is quite attractive to the young group.
At the same time, the deeper exploration of the theme of "Aim" has become a magic weapon for it to win in the young market. You know, the reason why many young people reject historical dramas is that they cannot understand history as deeply as their parents and have a weak sense of resonance. If the theme span of the drama is too large and the sense of history is too strong, it will largely consume the enthusiasm of young audiences.
The cleverness of "Aim" is that the overall perspective of the subject matter is small, and the time span is only 8 days. On the one hand, the advantages of this arrangement are conducive to speeding up the pace of the series, and on the other hand, it is also conducive to removing the obstacles of young people’s understanding of the period drama.
In addition, the perspective of "Aiming" focuses on the two top snipers "Su Wenqian" and "Chi Tiecheng". The bullet is loaded, the trigger is pulled, and the fatal shot is shot. The novel theme combines with the hot presentation, directly attacking the "cool point" of young people, and finally empowering the show "to become popular".
Open up a new direction for gift dramas
"Aim" opens up a new direction for tribute drama. Since 2018, the State Administration of Radio, Film and Television has announced the release of "Great Rivers","Flying Boy"Three batches of about 300 key films represented by "Diplomacy", "Old Tavern", "Winter Olympic Games Family", etc. It is not difficult to see from the film list that the themes of professional, historical, and even sports, gift dramas are "blooming more". So far, more than 100 gift dramas have been launched, and their expansion in the young market has already begun.
In 2018, "Entrepreneurial Era", which focused on describing the struggles of the times, formed the main creative lineup of Huang Xuan and Angelababy; last year’s "Flying Youth", which focused on the story of pilot training, was accompanied by Yan Yikuan and Fan Shiqi; in addition, "Youth Parabola" with the theme of youth volleyball competition, gathered a large number of idol actors such as Yu Misty and Miao Miao.
It can be seen that the gift drama has long tried the strategy of tapping new markets with a younger lineup. But unfortunately, not every attempt of the gift drama can accurately hit the target audience’s mind. After the launch of many "young" gift dramas, either the reputation is not good or the water is not big.
Looking back, "Aiming" is not the first tribute drama to use a young lineup, but its advantage is that it adapts to the tastes of young people from the outside to the inside, and it is shaped by quality from history to reality. The attempt level is obviously more profound.
The series continues the core of the market expansion of gift dramas, and also contributes its own strength on this exploration road. The success of "Aim" provides a new model direction for gift dramas to explore the young market.
Admittedly, from the audience point of view, young people are the mainstream audience of today’s film and television works, but most of these audiences watch videos through the Internet. Gift dramas are mostly Shangxing dramas, which will be broadcast on TV platforms first. This means that the audience who has time to control the remote control at home is still mostly the parents’ generation.
Seeking the love of young people will only be one of the directions of the tribute drama. In the future, the younger and more traditional expressions of the tribute drama may go hand in hand.
In fact, whether it is a young audience or a traditional audience, under the trend of the times, the aesthetic progress of the audience is inevitable. Only by grasping the excitement of different types of audiences and handling the presentation of art can the gift drama be "a hundred flowers bloom" in the direction of refinement.
