In recent years, the explosive growth of domestic car brands in the SUV field has indeed won the recognition of many consumers, especially the SUV models around the 100,000. Sales can be said to continue to grow, but we must also recognize that domestic SUVs in the high-end market are still difficult to gain a foothold. For example, what we want to talk about today is an embarrassing existence in the market. You know, when it was first launched, it was praised as the "light of domestic products". It can be said that the Hepai VV7 was in the market at that time. This brand bluntly wants to compete with and compete, but now what?
Wei Pai’s VV7 has been discontinued, and only a few hundred units were sold in January, which is destined to make it difficult for this car to turn over. So why is it that no one cares about it, which was once known as the "light of domestic products"? In fact, the biggest reason is still myself. At the press conference a few years ago, it was announced that the use rate of 73.2% high-strength steel plates was used, and it was also a global unified standard, and the steel strength map of the model was also announced. At the same time, this picture also appeared in the instruction manual. However, after that, some car owners complained that the strength of the domestic version of the steel is different from that of the international version.
And there is also the mid-term facelift version dismantled by the media in a program. The front of the beam is A-grade steel, and the rear is C-grade steel, which is completely inconsistent with the official propaganda. Many car owners have questioned the false propaganda to deceive consumers, but they have not responded positively, which has caused many car owners to be dissatisfied, and public opinion has continued to ferment, which has also seriously affected sales. Another key factor is that Geely’s own internal competition is too fierce! For example, Geely, which is positioned similarly, not only has a more luxurious configuration, more space, and lower prices. And the resources used are no longer proprietary, Geely can also use it. Not only is it equipped with a 2.0TD engine, it was born on the CMA platform, and even Raytheon Power was the first to be used.
From 2017 to 2021, only the plug-in hybrid of the three-cylinder engine was remembered. The 2.0T engine used in the engine was not as powerful as the 01 engine, but it was enough. Therefore, more consumers are more willing to choose Geely. In addition, new energy pure electric models and hybrid models emerged one after another, gradually losing the momentum at that time. Although the oil hybrid and plug-in hybrid models were launched, the previous models had already made a corresponding market, so the market response was also very general. In addition, the hybrid version still uses a three-cylinder engine. Although this is not a big problem, it is a hurdle in the minds of many consumers.
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