分类归档 D4

　　New forces continue to provide products with lower positioning in the high-end SUV market, while traditional car companies are also trying their best to lower the price of new energy products. How should we choose in the face of such a situation? An ideal L6 and a BYD Tang DM-i may give us a reference answer. On the ideal L6 side, we chose the 2024 Pro with a price of 249,800 yuan. In order to make the comparison more intuitive, we actually chose the 2024 DM-p glory version of the 215KM four-wheel drive flagship with the same price as the ideal L6 Pro model, that is, the top of the whole system. In the case that both of them enjoy purchase tax relief, the difference in landing price is only commercial insurance.

　　appearance design

　　Tang DM-p is a performance version. In addition to the iconic Dragon Face design language, it also adds more sports painting and accessories, from the black decorative board covering the diversion area to the red brake calipers appearing in the wheel hub, which gives people a strong sense of sports. Of course, the sports guard, fin-like spoiler decoration, etc., which appear in the front and rear of the vehicle, are also its visual points. In terms of size, Tang DM-p has a length, width and height of 4870/1950/1725mm and a wheelbase of 2820mm. Although the wheelbase is short, the wide-body design will be quite outstanding visually and the internal space will be guaranteed.

　　The ideal L6 continues the family-style design of several big brothers, and the integrated LED daylight band, three-stage surround taillights and relatively straight body posture are all very refreshing. At the same time, the U-shaped air intake grille and diversion fusion design in the front of the car will be its identification sign, and the car body is also laid out with low wind resistance designs such as hidden electric car door handles. In terms of size, the ideal L6, as a medium and large SUV, has a length, width and height of 4,925/1960/1,735 mm and a wheelbase of 2920mm, which makes it better than Bitang DM-p in terms of body shape and internal space.

　　Interior design

　　Tang DM-p adopts a family-style symmetrical sector central control layout, which diverges to both ends based on a 15.6-inch rotating large screen. By arranging a dual-spoke color contrast steering wheel and an electronic gear handle, and embedding a 12.3-inch digital dashboard in the front end, the whole central control is advanced and full of design sense. Decorative, it adds a large area of soft bag in the frequently touched area, and optimizes the durability by baking decorative plates and metal wrapping, while the leather is used to cover the seat.

　　Ideal L6 continues the same central control design as ideal L7 and L8 cars, with double 15.7 inches as the core, and provides a 4.82-inch safe driving interactive screen on the three-spoke steering wheel to replace the traditional instrument panel, while the armrest box and storage compartment with cup holder and wireless charging board complete the division of the main and co-pilot positions, which is full of scientific sense and friendly and warm overall. In terms of decoration, the steering wheel and the seat are all covered with leather, except for a large area of soft bag in the frequently touched area, and the soft bag with filling will be extended to more edge areas, so the luxurious touch is very direct.

　　Comfortable and convenient

　　The seats of both models support electric adjustment/heating/ventilation in the front row. Because the layout of Tang DM-p is 7 seats, the second row will provide 4-way manual adjustment function, and there are more front seat leg rests; The ideal L6 is five seats, but it is better than the standard massage/memory in the front row and the electric adjustment/heating/ventilation extended to the second row of seats. At the same time, both cars are equipped with multi-zone independent air conditioning system with negative ion purification and air monitoring, which supports car ambient light and 10+ speaker sound, and is equipped with panoramic sunroof, front sound insulation glass and rear privacy glass.

　　Among them, the skylight of Tang DM-p can be opened, using 12 Yang Danna stereo, 31 color atmosphere lights, and 220V power supply and more energy-saving heat pump air conditioning; The ideal L6 covers the whole car with sound insulation glass, realizes Dolby panoramic sound in 19-speaker surround sound, and realizes intelligent interaction with 256-color ambient lights. Moreover, it also provides electric steering wheel adjustment and memory, which is superior in advanced configuration.

　　Infotainment

　　Both cars are equipped with intelligent car systems that support four-zone voice recognition control, remote control of mobile APP and expansion of application stores. Among them, Tang DM-p upgraded the 5G car-class cockpit platform with customized chips, and can also realize screen rotation and split-screen display. But in this respect, the ideal L6 not only has better screen hardware, but also can realize voiceprint recognition, gesture control and multi-finger touch with the support of Qualcomm Snapdragon 8295P chip and sensor, which enriches voice and remote control.

　　Intelligent Drive

　　Both cars support L2+ intelligent driving assistance, and Tang DM-p can also complete remote parking and automatic lane change assistance functions, with active safety system support such as lane departure warning, front and rear collision warning, door opening warning and active braking. But the ideal L6 not only has these functions, but also realizes the high-speed NOA navigation assistance function by carrying the Horizon Journey 5 and the high-precision map, and can perform a series of high-order functions such as ramp access, automatic parking, remote summoning, etc., which is more intelligent and practical.

　　Mechanical hardware

　　Tang DM-p is equipped with a DM-p hybrid system with a combination of 1.5T+EHS hybrid system and blade battery. The comprehensive power of the system is as high as 452kW, which can help the vehicle break through 100 in 4.3 seconds, get 189km WLTC pure battery life, and keep the fuel consumption at 6.5L/100km. In the chassis, in addition to the front McPherson+rear multi-link independent suspension, the vehicle is also equipped with Yunqi -C intelligent damping body control system, which will make the control stability of the vehicle higher and optimize the overall comfort feedback.

　　The ideal L6 is equipped with an extended range system with a 1.5T four-cylinder range extender+dual motors+lithium iron phosphate battery pack. The comprehensive power of the system is 300kW, and the comprehensive torque of the system is 529N·m, which can help the vehicle break through 100 in 5.4 seconds and get a pure electric battery life of 182km. The comprehensive cruising range of WLTC can reach 1160km, and the fuel consumption of the feed is also maintained at 6.9L/100km, although the efficiency is not as good as it is. In the chassis, besides the front double wishbone+rear five-bar independent suspension with higher specifications, the vehicle also got CDC continuous variable damping shock absorber, which not only can achieve more comfortable driving feedback, but also has better overall support performance than the opponent.

　　Write it at the end

　　BYD Tang DM-I, as a plug-in SUV known for its economy, has brought users advanced choices with stronger comprehensive performance through the recent update of DM-p glory version, and even compared with the ideal L6 with higher comprehensive hardware, it can still perform better in performance. However, if users have higher demands for intelligent driving, luxury and comfort, even the glory version of Tang DM-p has completed a number of upgrades, but now the ideal L6 is still the more comprehensive option.

　　The picture of BYD Tang DM-i in this article is "Tang DM-p Champion Edition".

    In the general cognition of computer, we always think that it is an image that can best represent it, including separate parts such as computer, monitor, keyboard and mouse. Combining the chassis and monitor into one gives people the impression of expensive, poor performance and niche. In China, on the contrary, we are used to the integrated TV, whether it is supported on the TV cabinet or hung on the wall through a special bracket, we are used to its advantages, and at the same time tolerate some shortcomings: the prominent "schoolbag" component on the back, as the "chin" at the bottom of the full screen, etc. Think about it from another angle. If TV also has a "split" structure, can the concepts of "full screen" and "wallpaper TV" be better implemented?

    Skyworth presented the new product Skyworth Q53&ensp at the Skyworth TV 2022 Spring Tasting held in Beijing some time ago. Pro tells us: yes! And this avant-garde design can reshape the aesthetics of the living room, while the independent host can release better performance such as calculation and sound quality.

 

    Skyworth Q53  Pro "wallpaper TV" insists on simplifying the complex, taking the overall matching degree of innovative technology and space design as the starting point, at the same time unifying the design and functionality, subverting the large-screen aesthetics of the living room in the form of seamless wall-sticking, forging seclusion aesthetics through electronic expression, allowing TV to properly integrate into the home environment and giving more possibilities to the aesthetics of the living room.

    In order to achieve a balanced aesthetic feeling and achieve a seamless screen, Skyworth Q53 series adopts a boundless full screen, which accounts for 99% of the screen, bringing a broad field of vision. The 35mm ultra-thin seamless wall is as easy as a mural and perfectly blends with various home spaces. The outline is equipped with a star purple aluminum alloy middle frame, which is made of aviation grade aluminum alloy material, integrated bending and diamond cutting technology, and is strong, flexible and exquisite in texture.

 

    On this basis, Skyworth Q53 series is also unique in the host part, breaking through the narrow space of the traditional one-line backplane, adopting an independent host with 14 built-in high-quality acoustic units, which brings a leap-forward improvement in TV performance and sound quality. At the same time, the ingenious technology is applied to every detail design: the crystal glass touch platform, which can be turned on and off and the volume can be adjusted with a touch.

    As a member of "Full-Channel 120Hz High-Brush Large Screen Matrix", Skyworth Q53 series is equipped with ADS  4K  120Hz high screen, 120Hz decoding chip, full blood HDMI  2.1 interface, which can realize full channel   120Hz high brush display. Whether the game devices such as connectivity are used as high-performance 4K game monitors, online experience of cloud games, or watching high-brush video sources on USB local or streaming media platforms, Skyworth Q53 series can "support at full speed". Combined with 120Hz  MEMC motion compensation technology brings a smoother and more comfortable viewing experience to the audience.

    Skyworth Q53  Pro is also a TV with partitioned backlight technology that is at the forefront of LCD TV. With 300+ full array backlight partition and Skyworth 30+ image quality adjustment technology, the brightness, contrast and color that LCD TV can have are promoted to a new realm of professional display: 1000nits peak brightness, nearly 800,000: 1 dynamic contrast, DCI-P3  100% high color gamut and △E  0.95 monitor level high color standard; At the same time, it supports Dolby  Vision) and HDR10 bring amazing deep details and bright colors.

 

    In addition to super audio-visual performance, Skyworth Q53 series also extends more diverse usage scenarios. Q53 series stand-alone host can be used as Bluetooth audio alone, supporting the sound linkage of cool dog music APP; Thanks to the leading industry’s full-time AI voice assistant, you can easily listen to beautiful music with only mobile APP control or far-field voice control. Q53  Pro  It is also equipped with TrensAI?  EYE full-time AI bright eyes and high-light split AI camera and "smart eyes".   It has real-time "visual perception" ability, and supports intelligent gestures and face recognition, large-screen photography, video calling and other functions. "Smart Eye" can be linked with depth to realize intelligent visual product home scenes such as intelligent voice interaction, intelligent split screen, intelligent picture-in-picture, AI moving body tracking, AI abnormal sound detection, intelligent message push, and provide users with diversified services such as care for the young and the old, intelligent early warning and entertainment interaction.

 

    At present, Skyworth Q53 series wallpaper TVs have been launched online and offline simultaneously, providing consumers with the choice from the conventional 55-inch to the largest 100-inch giant screen. As the pioneer of large-screen AIoT, Skyworth Q53 series can break through the boundary between technology and art, as the "backbone" of the high-end market layout of Skyworth TV, and lead the new trend of living room aesthetics.

Text | Chen Shoucheng

Editor | director

The crotch swings from side to side, and the hands swing in relay, with the antique BGM of "You are a passer-by, but you always sigh and leave". This is the most out-of-the-loop dance at present, "Subject 3".

This network old terrier, whose origin is now difficult to prove, has suddenly been reborn recently. Offline, people are pursuing the younger brother who jumped in "Subject 3" and crowded out Haidilao Store and China Gold; Online, as long as you are willing to rub online celebrity, you can get the gift of traffic.

The entry of Haidilao is a key step to promote it to enter the mainstream circle from the network subculture, and behind this, it is the popularity and development of "social shake" which is quite similar to subject three in China Internet for ten years.

However, from the society to subject three, behind the super red stalk, it seems that the sky-splashing wealth has not been given to anyone alone, even though online celebrity, the "master of shadow flow" in ancient times, has only won more than 100,000 fans in the tens of billions of page views.

Offline, how can brand stores that play content marketing well benefit from this wave?

From Guangxi subject three to "subject three"

On the internet, there are many legends about the origin of subject three, and there are also many who impersonate the founder for the sake of traffic. However, it is indeed a recognized statement to add the word "Guangxi" before "subject three" and call it "subject three in Guangxi" coherently.

The source of this statement is that every Guangxi person will go through three exams in his life, one is singing folk songs, the other is nagging rice noodles, and the third is dancing a silky dance. This silky dance, which is generally considered to be original by Guangxi people, has become the current "subject three" after many changes on the Internet.

It can be seen from the rare video materials on the Internet that "Kemusan" has a history of at least 20 years, and it is closely related to the flexible break dance that was popular in China in the 1980s. However, judging from the fact that the lower body of Kemusan only relies on the upper body to make a living, it is quite similar to the characteristic dance with the same long history as "Social Shake".

Source: Xinhua News Agency, look

However, unlike social shaking or break dancing, the former two are still an all-encompassing "big category", and social shaking even derives many classifications such as "elegant shaking", "suspense shaking" and "everything can be shaken". However, subject three, which is more familiar to the audience today, is a relatively fixed "formula" from dance movements to BGM and even video content.

First of all, the soundtrack of subject three is an antique song "Laughing at the Rivers and Lakes" created by the antique creator "Listening to Books" and released in 2020. After being adapted from DJ version, the gear of fate turns quietly.

Before the advent of "Laughing at the Jianghu DJ Edition", although "Subject III" was also famous on the Internet for a long time, it was far from the current popularity. Until February, 2023, one of the talents who made important contributions to the development of "Subject III", "God is not in Handan", began to use "Laughing at the DJ Edition" as the soundtrack of its video content.

Soon after, the expert who danced "Subject III" found in many videos with music that the video traffic with "Laughing Jianghu DJ Edition" as the music was better, and he began to copy the traffic password repeatedly, so the combination of the two became a formula.

It can be said that the original silky dance subject III, far from becoming a national explosion, is short of a song "Laughing at the Rivers and Lakes", while the "God is not in Handan" who pursues traffic has discovered this traffic password in his own continuous attempts.

The contribution of "God is not in Handan" to subject three is not limited to this. He ingeniously linked subject three with "social fear challenge", that is, dancing in the crowd, which made the social fear sweat, and made me feel frightened. Since then, this special content form has also been borrowed by many followers, and it has become one of the other well-known characteristics of subject three, from which famous stems such as "directing traffic" have been derived.

Through the continuous excavation of subject three, God is not in Handan, so he has become a online celebrity with nearly one million fans, while imitators who are not in Handan, such as "God is not in Taiwan Province" or even "God is not in New Zealand", have gained tens of thousands of fans.

Of course, this is just another carnival that is popular on the Internet or even on short video platforms. Before "Subject III" becomes a national explosion, someone needs to continue to add a fire.

Subject three turns red again, and everyone has a share.

The entry of Haidilao is a key step for subject three to become a national explosion.

According to the Baidu index, before November 2023, the search index of "Subject III" remained below 3,000 all the year round. Until the end of November, the search index of Subject III soared all the way, and now the data is about 40,000, which is about 10 times that of the previous one. The explosion of subject three dance even "polluted" the information source of subject three in the driving test in disguise. Someone vomited: "Please stop sending it, I can’t find the course of subject three."

At the end of November, just two talented people from Tik Tok released a video of performing "Subject III" in Haidilao Store, wearing waiters’ clothes, and thus gained nearly 3 million praises.

This internet carnival began to spread to the offline. Soon, "it’s not that male models can’t afford it, but that Haidilao is more cost-effective" Internet hot stalks became popular, and it became a reality to let waiters jump "subject three" in Haidilao. Even the diners who are keen on following the trend have once again turned Haidilao store with the performance of subject three into a hard-to-find queuing king.

Whether the cause of the incident was an unintentional move or a deliberate hype of Haidilao is now impossible to prove. However, it can be confirmed that after the network fermentation, Haidilao made corresponding marketing. On the one hand, it is widely rumored on the Internet that the monthly salary of waiters who will skip subject three is more than 12,000. On the other hand, Haidilao also publicly gives cash rewards to waiters who perform subject three in stores, which is a great joy.

Obviously, while content marketing has become the most popular Internet marketing concept at present, the content marketing of local life businesses also has miraculous effects. It seems that stores that only serve a fixed passenger flow, on the one hand, have a batch of "natural flow" that they will get when they open their doors, on the other hand, they also need to "invest" in exchange for guests.

This way of offline streaming is to attract user groups with content performance in exchange for income. Before subject three, this method has been applied by countless offline stores in China for countless times. Haidilao’s borrowing of subject three only gives the majority of brand businesses a more ingenious and convenient content form to copy.

China Gold, located in the Yellow Crane Tower in Wuhan, took the lead in learning, and invited the master of the "first-generation muyaozi" movie stream to perform "Subject III", which also succeeded in making it attract attention. In the audience’s video, other brand gold shops next to China Gold are inviting "clowns" to perform traditional methods such as folding balloons to win customers, which is particularly lonely.

Although it is difficult to calculate how many specific benefits China Gold and Haidilao’s subject three marketing can bring to their offline stores, one thing is clear: the content marketing of a single store will ultimately not only affect a single store, but also increase the influence of the whole brand.

In the Internet, this is the online brand marketing empowerment offline. Online, this is the marketing empowerment of a single store to the whole brand. In this carnival, the brands that took advantage of the market gained voice, the online celebrity gained traffic, the spectators got happiness, and everyone was happy.

Taking advantage of the situation and linkage, it is important to persist.

The "God is not in Handan" who jumped into the subject three times, from 0 powder to millions of fans, did two things. One was to find a fixed video template that was popular with the audience, and the other was to shoot this routine all the time.

In fact, what many short video experts do is almost all copies of "God is not in Handan". However, some are exquisite and some are rough, but in essence, they all find a unique track and persevere. Short videos are not afraid of "repeating" themselves.

Of course, the track itself is big and small, and its liquidity is strong and weak.

As far as subject three is concerned, it may not be a big track. Roughly speaking, it may be a small category of "social shaking" under the general classification of "dance", and then subdivided into "subject three" This also makes, in this wave of explosion of subject three, a large number of subject three creators are actually not vertical creators, but mostly people from all circles, including the stars who are working hard to operate Tik Tok, and so on.

The smallness of the subject three track is also reflected in the number of Tik Tok fans in Head online celebrity. The number of fans of "God is not in Handan" is less than one million, the number of fans of "Xumou" who invented the sliding step is less than 300,000, and the owner of the movie stream who once exploded has turned red again, and it has only increased by 150,000 fans in one month. Now the number of fans is less than 600,000.

In addition, the style positioning of subject three is also "low". For the catering brand Haidilao, it is necessary to use the heat of subject three to do marketing.It just helps them to continue to establish a brand image of being close to the people and focusing on service.But for the creator himself, just jumping "subject three" means that his style is not high. If the style is not high, it will be difficult to receive high-end brands, the unit price of customers will be low, and the commercial transformation will be relatively poor. With this popularity, the benefits may be limited to the growth advertisements of e-commerce platforms and the benefits of live PK.

As for the world dance champion, whether it can change the public’s inherent impression of "subject three" is another matter.

Brands want to do offline marketing, and they can’t be blind. The first thing to know is that China Gold and Haidilao are national chain brands with offline stores everywhere. Users can contribute to the brand as long as they want to be lively. However, for brands with limited stores, low consumption frequency or far away from the public, whether this marketing can be useful remains to be considered.

In addition, it should be noted that the marketing of Haidilao is not achieved overnight. Since its establishment, Haidilao has been good at creating topics, so it has established an image of "loving the whole job" in the eyes of customers. Now it is not difficult to create marketing events with the help of the heat itself. However, for more inexperienced brands or brands that do not intend to cultivate marketing for a long time, the case of subject three is not a suitable example for learning.

Of course, "Subject 3" is already a cost-effective choice compared with the traditional tricks of inviting clowns to tie balloons at the door of the store, inviting magicians to perform magic, or inviting song and dance troupes to perform songs and dances.

However, the popularity of subject three will eventually pass, and local life merchants still need to find their own universal routines like short video experts.

　　"I went to the business hall on Saturday and found that nine out of ten were asking: Where did the traffic go?" Liu Qicheng, a well-known communication expert, lamented in a circle of friends. This is just a microcosm. According to the data of the Ministry of Industry and Information Technology, in April this year, the average mobile Internet access traffic reached 3.41GB, a year-on-year increase of 154%. Traffic consumption has long been commonplace and has become the focus of everyone’s mobile phone package. But at the same time, there are also various questions about mobile phone traffic from consumers: Why do you buy more traffic, but my traffic is getting less and less? Why do you send me so much local traffic when I don’t need it at all? There are so many set meals, why isn’t there my dish?

　　1 Why do I buy more and more traffic, and my traffic is getting insufficient?

　　"The original G was enough for one month, but now it is not enough for 15 days." Many people around are complaining that the mobile phone traffic is not enough, and even many people begin to question the "abnormal consumption" of mobile phone traffic. Some netizens complained on Weibo that they got up in the afternoon and ran away with 19.46GB of traffic. And this abnormal situation is not uncommon. "Stealing traffic" has become a hot word on the Internet. So who stole your traffic?

　　Pei Zhiyong, the chief anti-fraud expert of 360, told the Beijing Morning Post that mobile phone traffic is indeed "running fast" now. The first reason is the change in the usage habits of mobile phone users. In the past, we mainly used text to surf the Internet on mobile phones, and the pictures were often compressed very little. Now, pictures, texts and videos are very popular, and often one picture is four or five megabytes, not to mention all kinds of small videos, which will definitely consume more traffic objectively. In particular, mobile phones are heavily used, and when they stay on social software for a long time, videos that are inadvertently clicked will be quietly downloaded to the mobile phone. Secondly, many softwares run silently in the background even if they are not opened, and even update quietly without your knowledge, which also eats up a lot of traffic. For example, he said that the child had just played Plants vs Zombies, and every time an advertisement popped up, he clicked, and as a result, he unconsciously downloaded a lot of software. There is also an abnormal situation in which illegal software steals traffic.

　　Fiberhome Lab of 360 Internet Security Center has previously discovered a brush cheating Trojan named StealthBot, which adopts a self-hiding mode and a mature simulation click process. Like a batch of invisible robots produced by an automatic assembly line in a factory, it disguises itself as a system service notification, consumes users’ data traffic through startup modes such as automatic operation and external wake-up, and can automatically update and load the latest version of malicious plug-ins in response to instructions issued by the server. Some user groups with weak security awareness and mobile phone brands with poor security have become the areas with the highest occurrence rate of StealthBot. This only exposes the tip of the iceberg where black traffic is rampant.

　　In fact, the era of "not turning off 4G traffic, waking up and moving the house" has long passed. Others question that operators "steal traffic", but this statement is obviously unfounded. Fu Liang, a telecom analyst, believes that it may not be worth the loss for operators to modify the user traffic data. Assuming that operators want to "black" the user traffic, the cost required to transform the system is more than the income brought by stealing traffic.

　　It has been reported that in order to verify the accuracy of traffic measurement by operators, the test results of communication traffic detection conducted by Zhejiang Quality Supervision Bureau and Zhejiang Institute of Metrology showed that SIM cards of three major operators were randomly inserted into three multi-standard wireless communication internet traffic monitors, and the same file was downloaded. The number of repeated tests was 10 times, and the deviation values of traffic detection data were all 0.1% to 0.15%. From the comparison of the test results, there is almost no difference from the traffic statistics provided by operators, so the statement that operators adjust their calculation methods to "steal traffic" is not valid.

　　Why is there so much local traffic, but we can only watch the national traffic run out first?

　　As a patient with severe dependence on mobile phones, Xiao Guo often travels abroad. A package she ordered has 1GB of national traffic, and the operator will also give away 3GB of local traffic. But she found that the national traffic was the first to be consumed, while the local traffic as high as 3GB could not be used. "Why can’t you take the lead in using local traffic when you are in Beijing?" Some users also ridiculed that they received a large amount of traffic from operators at the end of the month, but there was no time to use it.

　　In fact, there are many people like Xiao Guo who "the national traffic is not enough and the local traffic is bursting". However, because the operator sets the priority of national traffic use, the priority of off-package gift traffic is lower than that of in-package traffic. That is to say, use the traffic in the package first, and then the traffic in the package is used up, and the donated traffic can come in handy. However, this embarrassment will soon be a thing of the past, because from July 1 ST, the roaming charges will be completely cancelled, and no distinction will be made between the province, the province/local and the whole country.

　　The Beijing Morning Post reporter noticed that operators often give users a gift of traffic and often launch some promotional activities to grab traffic. However, some insiders pointed out that in fact, for the current traffic giving method, the given traffic often returns to the original road, and the user perception is not strong. Since it’s a gift, why not just be generous? Xiang Ligang, a telecom observer, pointed out that giving away traffic is more of an operator’s market strategy to attract users. However, I believe that after the cancellation of traffic roaming charges, operators may not be so "heroic".

　　3 Say good unlimited package, why speed limit?

　　Operators have been clamoring for "unlimited packages" recently, but it has attracted many consumers’ doubts: after exceeding 20G, they will be slowed down and returned to the 3G era, or even the 2G era, and they will be directly stopped after using more than 100G G. Netizens have complained that the Huimin package has hidden routines and operators lack sincerity.

　　However, in the industry’s view, it is understandable for operators to limit the speed of unlimited traffic packages, which takes care of the choice of most 4G users to use the network fairly.

　　Ceng Jianqiu, a professor at Beijing University of Posts and Telecommunications, pointed out that under the current network conditions, it is difficult for operators to achieve real traffic without capping. Due to the limited bandwidth of the mobile network, it is likely to cause network congestion if multiple users continue to occupy it at high speed at the same time. Previously, AT&T, an American telecom giant, had launched a package with unlimited traffic and speed, but the result was stopped because the network could not bear it.

　　Speed limit is a popular international practice at present, with stepped design — — First, meet the maximum network speed promised by the vast majority of users. After reaching the speed limit, the network speed will drop.

　　Now, if the operator really does not limit the speed, what will happen? As you can imagine, many people turn it into a WiFi hotspot for many people to use together, and then the network will be overwhelmed and the internet speed will become "turtle speed". This obviously deviates from the original intention of operators and consumers.

　　4 why can’t the inexhaustible phone bill be converted into traffic?

　　Consumer Mr. Li calculated an account for the Beijing Morning Post reporter. He is currently ordering a package of 158 yuan from an operator, with 6G of national traffic per month and 700 minutes of talk time. In actual use, the internet traffic is much used, and the traffic is often not enough every month, but most of the call duration is left. "Can the inexhaustible phone bill be automatically converted into traffic?"

　　In fact, this conversion model has long been tried by operators. In 2016, China Telecom took the lead in raising the banner of "full flow billing".

　　In September, 2016, China Telecom Shandong Branch launched a new mode of full traffic charging, which converted voice and SMS into traffic for charging, and voice and traffic can be converted freely. Among them, 1M is equal to 1 minute, and how much M traffic will be deducted for how many minutes you make a phone call, and there will be no balance of call duration in the package. At the same time, the "domestic traffic" in the package can be converted into "domestic calls". In addition, some other local companies of China Telecom have also tried the water. However, Beijing has not yet been realized.

　　In addition, China Mobile also plans to pilot the unit price charging model of flow ladder in some cities.

　　However, this model is not popular at present. In Xiang Ligang’s view, full flow billing is technically not difficult, but operators have invested a lot in changing the billing system. Most importantly, with the coming of 5G, the operator’s billing system may be reshaped, so the operator does not have much enthusiasm at present.

　　5 why can’t I combine freely, and my package is my decision?

　　As a senior mobile phone user, retired worker Lao Li’s confusion is that there are so many packages of operators that people are dazzled, but none of them are my dishes. The ideal model is that I provide the monthly consumption demand, and then the operator tailors the most suitable package.

　　Obviously, the tariff that Lao Li wants is a "private subscription" model. In fact, operators have similar schemes. For example, as early as 2013, China Telecom launched a nationwide unified customer-selected tariff scheme — — Building block package. In order to help customers match "building blocks", China Telecom has provided many humanized auxiliary tools, such as flow calculator and flow application examples. The building block package consists of four "building blocks": voice, traffic, SMS and 3G applications. Customers can mix and match freely according to their own consumption needs, and change the package as needed at any time.

　　China Mobile and China Unicom also have similar "building block packages", which are designed to freely match voice calls and Internet traffic. However, the space for users to choose is still limited. For example, open the client of an operator and find the package calculator, which recommends the appropriate package according to your consumption and use in recent months, but the minimum recommended voice is 18, which obviously cannot meet the needs of Lao Li’s DIY. Therefore, this service has not achieved real success and popularization in the three major operators.

　　Ma Jihua, a senior telecom analyst, pointed out that after years of development, telecom operators are constantly innovating and the package system is huge, which can not only confuse customers, but even business people themselves don’t quite understand it. In this case, it is easy to cause the external performance of price opacity, giving users the feeling that they are being fooled. Packaging consumption allows users to enjoy more affordable prices than single accumulation, but many people have no demand for some additional parts and often feel forced to spend. Even if you use it for free, you still feel uncomfortable.

　　6 Why do new and old users treat each other differently?

　　With the deepening of speed-up and fee reduction, new mobile phone tariff schemes emerge one after another. Every season, operators will try their best to introduce new selling points to attract users. For example, campus promotion large-flow packages, such as mobile broadband bundled fusion packages. But many new packages that look beautiful are only for new users, and old users are blocked out.

　　For example, the unlimited card of Beijing Mobile 68 yuan is only for new users. The most favorable unlimited traffic package that old users can choose is 98 yuan/month, which contains 150 minutes of voice and 20G of domestic traffic. After the traffic is exhausted, the speed limit of surfing the Internet is up to 1Mbps. After the accumulated traffic in the month exceeds 100G, you can continue surfing the Internet, but the speed limit is 128Kbps. Beijing Telecom’s 65 yuan Convergence Package is only for new users, and it needs to be paid for two years.

　　It has been a fact for many years that there is a certain gap between operators’ care for old users. Why should new and old users be treated differently? Some operators have no choice but to complain that the market is getting saturated and the growth rate of users is slowing down, and the purpose of many promotions is to grab passengers, so the promotion is strong. However, old users enjoyed the preferential scheme at that time when they accessed the network.

　　In November last year, because of the problem of old users switching to Internet packages, the Ministry of Industry and Information Technology called on telecom operators to provide convenience for old users to change packages, and not to introduce plans to restrict old users from choosing tariffs, and asked enterprises to sort out and investigate existing tariff plans. If there is any behavior that restricts users’ tariff options, it will be rectified immediately.

　　Fu Liang, a telecom analyst, believes that the ideal way is to operate a user from the moment the user enters the door, so that users can feel cheaper and cheaper tariffs and better and better services, instead of attracting users with high preferential policies and then letting them go. In his view, it is still common that old packages are not upgraded or old users still need to take the initiative to apply for outdated tariffs.

　　However, in the context of market saturation, "please" old users is the cornerstone of building stability. In particular, port number transfer will be fully implemented in 2020, and it is time for operators to be nice to old users.

　　■ Link

　　Tips for saving mobile phone traffic

　　Although the traffic charges are getting cheaper and cheaper, many small partners exclaim that the traffic charges are increasing. Especially at the end of each month, the traffic is shy. In fact, there are many tips to save traffic and prevent it from sneaking away.

　　1. Download applications through formal channels.

　　Applications downloaded from the third-party software market are risky, and some illegal software will steal traffic. Therefore, friends should try their best to download applications in formal channels, such as the mobile phone manufacturer’s own app store, official website, etc., so as to avoid accidentally installing traffic-brushing software.

　　2. Turn off the automatic synchronization function

　　Turning on the automatic synchronization function of the mobile phone will consume a lot of traffic in the background without your attention, so it is best to turn off the automatic synchronization function or choose to synchronize only under the WiFi network.

　　3. Close the background running program.

　　Many times when we close an application, we return to the desktop directly. If there are too many internet-connected apps in the background, when they are on standby, they may constantly refresh and access data. Therefore, it is necessary to develop the habit of closing and cleaning up the background operation of apps in time, leaving only the software that needs to be online all the time. This can also improve the running speed of the mobile phone to a certain extent. Nowadays, many mobile phones provide a shortcut to close the application with one button.

　　4. Turn off the mobile data of the mobile phone

　　When not surfing the Internet or using WiFi, remember to turn off the mobile phone to move data, which can fundamentally prevent the background program from consuming traffic. Especially in the environment with WiFi, although the system will give priority to WiFi, it will automatically switch to mobile data under special circumstances or when the signal is bad.

　　5. Restrict the Internet connection of large customers who eat traffic.

　　Apple Edition: Open Settings → Cellular mobile network can query the situation of traffic consumption, thus limiting the networking of designated applications.

　　Android version: Open the security center in the mobile phone settings, and you can query the traffic consumption of each application, thus restricting the designated applications from connecting to the Internet.

　　In fact, the most popular apps are several commonly used apps, which can be found in the data traffic usage of mobile phones. Generally, WeChat, QQ, browsers and game software are all big traffic users. Some measures can be taken, such as: WeChat friends circle small video opens the automatic playback setting in WiFi-only environment; Try to use compressed photos when drying photos in your circle of friends; Try to communicate in pure text, and send less emoticons, voices and short videos; Don’t click on links, short videos, photos, etc.

　　6, set the daily flow limit

　　It is suggested that the monthly traffic usage limit or early warning should be set in the [Security Center] in the mobile phone settings, so as to find out the abnormal traffic consumption in time.

　　7. Pay attention to the application scope of directional flow.

　　At present, operators and major Internet companies have launched a number of targeted packages, such as Tencent King Card swiping WeChat, watching Tencent videos and playing the glory of the king, which are free of charge. However, if you occasionally brush a Weibo and send a Tik Tok, you will have to pay an extra traffic fee. When ordering these packages, pay attention to their limited scope.

　　8. Multi-operator wool

　　At present, operators often launch some activities such as traffic giving, lottery, special offer, etc. on many holidays, and pay attention to official platforms such as operators’ clients, public accounts and Weibo, which are often hit by free traffic. For example, Beijing Mobile client has a regular activity of signing in to send traffic, and can get a total of 160M traffic coupons for free every month. And Beijing telecom can get a total of 300M traffic when signing in.

　　Reporter Jiao Likun

　　"This is a moment to change the rules of the game." On March 10th, when Saudi Arabia and Iran shook hands in Beijing, CNN described it in an article.

　　The US media described this as "not only easing the long-standing tension between Riyadh and Tehran, but also heralding the end of an era of blood flowing in the Middle East".

　　The Beijing Dialogue has turned a new page in Saudi-Iranian relations, and China’s mediation has also brought new hope for peace and stability in the Middle East.

　　On the 10th of this month, under the mediation of China, two big countries in the Middle East — — Saudi Arabia and Iran agreed to end the seven-year estrangement and resume diplomatic relations. A "reconciliation tide" in the Middle East has thus opened.

　　Turkey and Egypt agreed to resume diplomatic relations at ambassadorial level as soon as possible, and Syria and Saudi Arabia normalized their relations 12 years after breaking diplomatic relations.

　　Previous hostile parties in the Middle East shook hands and made peace. Some analysts believe that the situation in the Middle East has ushered in a long-lost "diplomatic spring".

　　Shay shook hands and made peace.

　　Foreign Ministers of Saudi Arabia and Iran

　　Bilateral talks will be held during Ramadan.

　　In the early morning of 27th local time, Saudi Foreign Minister Faisal bin Farhan telephoned Iranian Foreign Minister Abdullahiyan, and the two sides agreed to hold bilateral talks during Ramadan this year.

　　According to the report of Saudi National News Agency, the foreign ministers of Saudi Arabia and Iran also "discussed some issues of common concern according to the agreement signed by the two sides in China". Ramadan is the ninth month of the Islamic calendar and an important month for Muslims all over the world. This year’s Ramadan is from late March to mid-April in the Gregorian calendar.

　　As representative countries of Sunni and Shia sects of Islam, Saudi Arabia and Iran have always been opposed to each other on many regional issues. In 2016, the two countries broke off diplomatic relations directly. Affected by this, some other Gulf Arab countries have also broken off diplomatic relations with Iran or downgraded their diplomatic relations.

　　From March 6 to 10 this year, with the mediation and support of the China government, representatives of Saudi Arabia and Iran held a dialogue in Beijing.

　　On March 10th, the two countries reached the Beijing agreement, and the three parties of China, Saudi Arabia and Iraq signed and issued a joint statement, announcing that Saudi Arabia and Iraq agreed to resume diplomatic relations, stressing that the three parties will make joint efforts to safeguard the basic norms of international relations and promote international peace and security.

　　Ali Shamkhani, secretary of Iran’s Supreme National Security Council, said: We hope that this new chapter will end the deadlock in relations between the two countries in the past seven years, bring more stability and security to the region and bring greater development and prosperity to the people.

　　Saudi Foreign Minister Faisal bluntly said that China was the best "middleman" to facilitate the resumption of diplomatic relations between Saudi Arabia and Saudi Arabia.

　　Iran is ready to resume

　　Economic ties with Arab countries

　　Five days after the Beijing Agreement was reached, Saudi Finance Minister Mohammad Jia Dan said at a financial forum in Riyadh on March 15th that Saudi Arabia would invest in Iran "soon". In his view, Saudi Arabia has many investment opportunities in Iran. As long as both sides abide by the agreement, "there are no obstacles."

　　According to the Russian satellite news agency reported on the 21st, Iranian Minister of Economy and Finance ihsan Handuzi said that Iran is ready to resume economic ties with all Arab countries in the Middle East after the signing of the agreement to resume diplomatic relations with Saudi Arabia.

　　At present, the two countries are facing totally different economic situations. As part of Vision 2030, Saudi Arabia has made a lot of international investment and launched large-scale projects worth trillions of dollars to realize diversified economic development. However, Iran’s economic situation is difficult because of Western sanctions. Investment from Saudi Arabia will greatly help Iran’s battered economy.

　　Ice-breaking trip in Syria

　　Saudi Arabia

　　Or accept Syria to reintegrate into the Arab world.

　　On March 23rd, Reuters reported that Saudi Arabia and Syria agreed to reopen their embassies through consultation.

　　It is reported that after the Muslim festival Eid al-Fitr at the end of April, Saudi Foreign Minister Faisal may visit Damascus, the Syrian capital, and negotiators will strive to reach relevant agreements before then.

　　This is the first dialogue between Saudi Arabia and Syria since 2012, and it is also regarded as another "historic moment" after Saudi Arabia and Iran resumed diplomatic relations.

　　In 2011, after the civil war broke out in Syria, some Arab countries made bad relations with the Syrian government. At that time, Saudi Arabia supported the Syrian opposition against the Syrian government led by Bashar al-Assad. In 2012, the two countries officially broke off diplomatic relations. In the past 12 years, there has never been formal official contact between the two countries.

　　On February 6 this year, two major earthquakes occurred in the border areas of Turkey and Syria. A week after the earthquake, a Saudi plane carrying relief supplies landed at Aleppo International Airport in Syria. This is the first time that a Saudi plane has landed in the Syrian government-controlled area since the outbreak of the Syrian civil war in the past 12 years.

　　In May this year, Saudi Arabia will host the next Arab League summit. If the two sides can reach a formal agreement before, the vote on accepting Syria’s reintegration into the Arab world is expected to be included in the agenda of the summit.

　　United Arab Emirates

　　"It is time for Syria to return to the Arab family."

　　In fact, a few days before Saudi Arabia took the step of "reconciliation" with Syria, another Middle Eastern country took the lead in extending its hands to Syria.

　　On March 19th, Syrian President Bashar al-Assad and his wife paid a state visit to the United Arab Emirates and received the highest standard of courtesy from the Arab side. UAE President Mohammed personally picked up the plane.

　　UAE President Mohammed said: "It is time for Syria to return to the Arab family."

　　Like Saudi Arabia, the UAE also supported Syrian rebels during the Syrian civil war.

　　At the end of December 2018, the UAE reopened its embassy in Syria.

　　In October 2021, UAE Minister of Foreign Affairs and International Cooperation Abdullah led a delegation to visit Syria and met with President Bashar al-Assad, releasing the signal of normalization of relations.

　　In the recent earthquake relief in Turkey and Syria, the United Arab Emirates was one of the first countries to provide Syria with a large number of relief materials and send search and rescue teams.

　　The United States is deeply disappointed and uneasy about this.

　　It is worth noting that both Saudi Arabia and the United Arab Emirates are important allies of the United States in the Middle East. Seeing that the two countries have extended an olive branch to Syria, the attitude of the United States is "disappointed and uneasy". Patel, the State Council’s chief deputy spokesman, said: Our position against normalization of relations has not changed, and we will not normalize relations with the Assad regime. Our position on this has always been very clear, and we have also made it very clear with our allies.

　　Dawn of reconciliation in Yemen

　　The two sides in Yemen reached an agreement on prisoner exchange.

　　In addition, since Iran and Saudi Arabia supported the opposing sides in the Yemen conflict, the reconciliation between the two countries will also bring hope for peace to Yemen, which is deeply mired in war.

　　After several rounds of negotiations, on the 20th, the Yemeni government and Houthi armed forces reached an agreement in Geneva to exchange 887 prisoners of war. On the same day, Hans Grundberg, the UN Special Envoy for Yemen, welcomed the prisoner exchange agreement.

　　According to this prisoner exchange agreement, the Yemeni government and multinational Coalition forces will release 706 Houthi militants, and Houthi armed forces will release 181 Yemeni government and multinational Coalition forces, including Saudi and Sudanese nationals.

　　On the same day, Hans Grundberg, special envoy of the United Nations for Yemen, welcomed the prisoner exchange agreement reached by the two parties to the Yemeni conflict. He said that the parties also agreed to meet again in mid-May to discuss more issues of releasing prisoners of war.

　　In September 2014, Houthi armed forces seized Sana ‘a, the capital of Yemen, and then occupied the southern part of Yemen. In March 2015, Saudi Arabia took the lead in setting up a multinational Coalition to launch military operations against Houthi armed forces.

　　In December 2018, under the mediation of the United Nations, the Yemeni government and the Houthi armed forces reached an agreement, agreeing to cease fire in the Red Sea port of Hodeida and exchange a total of about 15,000 prisoners. But not long after, the two sides accused each other of breaking the ceasefire agreement, and the exchange of prisoners did not advance as scheduled. In October 2020, the two sides successfully exchanged more than 1,000 prisoners of war. In the past year, the two sides also held a multi-rotation prisoner dialogue in Jordan, but no tangible results were achieved.

　　Hellier, a Middle East analyst, said: At least we will take action to stop hostilities in Yemen permanently and reach a peace agreement in Yemen, so as to maintain peace on a more permanent basis.

　　Turkey-Egypt relations are warming up.

　　Turkey and Egypt will resume diplomatic relations at ambassadorial level as soon as possible.

　　In this wave of "reconciliation" in the Middle East, there are also Turkey and Egypt.

　　On March 18th, Turkish Foreign Minister cavusoglu visited Cairo, the capital of Egypt, and held talks with Egyptian Foreign Minister Shu Kaili.

　　This is the first time that Turkey has sent a ministerial official to visit Egypt in more than ten years.

　　The two sides unanimously agreed to resume diplomatic relations at ambassadorial level as soon as possible, and urged the two heads of state to hold talks in the second half of this year.

　　The last time a Turkish ministerial official visited Egypt was in 2012, when the then Turkish Foreign Minister davutoglu went to Cairo to attend a meeting organized by the Arab League on the Syrian crisis.

　　After former Egyptian President Morsi stepped down in 2013, the relationship between Egypt and Turkey gradually deteriorated, and the two countries downgraded the level of diplomatic relations. Since then, the diplomatic relations between Egypt and Turkey have existed in name only for nearly 10 years.

　　Egypt and Turkey are both big countries in the Middle East and the Islamic world. The confrontation in the past 10 years has consumed the national strength of the two countries, but failed to fundamentally break the situation on related issues.

　　In 2021, the two countries started consultations with high-level diplomatic officials. Recently, under the influence of the resumption of diplomatic relations between Shay, relations between Egypt and Turkey also showed a marked warming.

　　According to the analysis of Qatar Al Jazeera, the relationship between Middle East countries has entered a new period of adjustment and relaxation, which can be attributed not only to the increased willingness of countries to seek peace and development, but also to the demonstration effect produced by China’s handshake with Saudi Arabia and Iran.

　　This edition of the manuscript combines Xinhua News Agency, CCTV news and reference news.