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China can’t solve the "poison disaster" in the United States-the problem of fentanyl abuse in the United States

  Xinhua News Agency, Beijing, September 19th(International observation) China can’t solve the "poison disaster" of the United States — — The abuse of fentanyl in the United States

  Xinhua News Agency reporter Zhu Ruiqing Qiu Xia

  US President Biden recently announced that more than 20 countries, including China, will be listed as "major drug transit countries or major illegal drug producers". In this regard, a spokesman for the Ministry of Foreign Affairs of China said a few days ago that the so-called determination by the US side is groundless and is a malicious smear. China firmly opposes this and has made solemn representations to the US side.

  In recent years, drug abuse has surpassed gun violence and car accidents, and has become the main cause of accidental death in Americans. Among them, the abuse of opioid drugs such as fentanyl is the most serious. The United States accounts for only 5% of the world’s population, but it consumes 80% of the world’s opioids. It can be described as a black hole and chaotic source of global drug control, and it is a dominant "major drug demand country". The root of the problem of fentanyl abuse lies in domestic factors such as lax supervision of psychotropic drugs in the United States, collusion between government and business, and political polarization hindering the anti-drug process. However, American politicians try to shift contradictions to the outside world and "throw the pot" at China.

  Forcing others to "take medicine" cannot cure their own "illness", as Al Jazeera said, "This is a disaster made by the United States itself".

  This is the White House filmed in Washington, DC on January 20th. Xinhua News Agency reporter Liu Jie photo

  Why are opioids rampant in the United States?

  Fentanyl was synthesized in the 1960s, and it was the first fentanyl used in clinic. After it came out, it was quickly popularized and applied in the field of clinical anesthesia and pain treatment. It once became the main drug used in anesthesia surgery, and it was also the first choice for pain treatment, especially for postoperative analgesia. After fentanyl, a series of new analgesics such as sufentanil, alfentanil and remifentanil appeared in the fentanyl family. So far, fentanyl is still the main auxiliary drug of general anesthesia and widely used postoperative analgesic.

  As a medicine, fentanyl can relieve pain for countless patients with its good effect. But in the United States, it has become a drug that harms society.

  According to the data from the Centers for Disease Control and Prevention, fentanyl-based opioids are the main cause of overdose death in the United States. In the past ten years, the number of deaths caused by such drugs has increased by about three times. In 2021, this number surged to more than 80,000, more than 10 times the number of American soldiers killed in the wars in Iraq and Afghanistan.

  In fact, there have been three waves of opioid abuse in American society, and fentanyl is only the "protagonist" of the third wave. The first wave of abuse began around 1991. At that time, some pharmaceutical companies invested a lot of money to support relevant experts and institutions, peddled the "theory of harmlessness of opioids", encouraged doctors to prescribe more prescriptions and pharmacies to vigorously promote them.

  On November 10, 2022, in Washington, DC, an airplane flew over the American flag. Xinhua News Agency reporter Liu Jie photo

  On the one hand, this practice has formed an "analgesic culture" in American society, and people are accustomed to using painkillers to treat diseases. On the other hand, it has led to a sharp increase in the prescription of opioids at that time and a rapid increase in the number of deaths caused by opioids. The most typical example is Oxycontin, a drug developed by Purdue Pharmaceutical Company in the United States at that time. From 1999 to 2017, a total of 200,000 Americans died from overdose related to Oxycontin and other prescription opioids. In the end, Purdue Pharmaceutical was sued.

  The second wave of drug abuse began around 2010. At that time, prescription opioids became difficult to obtain, and people turned their attention to heroin — — A lower cost and more powerful opioid drug. According to the data of the US Centers for Disease Control and Prevention, the number of deaths caused by heroin overdose has increased rapidly since 2010. From 2010 to 2014, the death rate of heroin overdose among white Americans increased by 267%, African Americans by 213% and Latinos by 137%.

  The third wave is the ongoing abuse of fentanyl. In recent years, fentanyl has become more and more popular among American drug addicts. According to data from the US Centers for Disease Control and Prevention, from August 2021 to August 2022, drug overdose claimed more than 100,000 lives, about two-thirds of which were caused by opioid drugs mainly fentanyl.

  Looking back at the above three waves of abuse, it is not difficult to find that the addiction of abused drugs is stronger every time. And every wave of abuse paves the way for the next wave of more serious abuse, deepening America’s addiction to drugs again and again.

  "It’s too late to put the devil in a bottle" and "the raging fire has broken through the fire line", which is how Anne Case, a professor at Princeton University, and angus deaton, a Nobel laureate in economics, described the problem of opium abuse in the United States in their book What’s wrong with America: Desperate Death and the Future of Capitalism. The book reads: "Opioid drugs have become an anesthetic for the public."

  Pharmaceutical companies are deeply linked with politicians, so how to supervise them?

  Under the pressure of public opinion, the US government has also taken actions to deal with drug abuse in the past few decades. For example, during the administration of former President Obama, he signed the 21st Century Cure Act, and spent $1 billion to deal with the abuse crisis of opioid prescription drugs used to treat moderate and severe pain. Trump took this issue as one of the priorities of the White House after taking office, and once listed the opioid crisis as a "national emergency"; Biden’s administration listed the problem of drug addiction as part of its "unity agenda", and listed the problem of mixing fentanyl with the non-opioid sedative toluene thiazide as the "latest threat" in the United States.

  However, even so, why is drug abuse still banned in the United States? Why do addicts always find substitutes again and again? The fundamental reason is that American politicians, for their own interests and other reasons, always introduce anti-drug policies that treat the symptoms rather than the root causes, and are unwilling to implement drug supervision.

  On the one hand, politicians get a lot of political contributions from pharmaceutical companies. In exchange, politicians need to "turn a blind eye" when formulating relevant drug control policies. As a result, the United States, as a big country of chemical raw materials in the world, has not yet managed fentanyl permanently.

  According to a report in 2017 by the British newspaper The Guardian, over the past decade, pharmaceutical companies have invested nearly $2.5 billion in lobbying and funding US congressmen. About 90% of the U.S. House of Representatives and 97 of all 100 U.S. senators have received campaign donations from pharmaceutical companies, which seek to influence legislation on everything from the cost of drugs to the way new drugs are approved. In addition, in the American medical system, medical representatives play a great role. They encourage doctors to prescribe drugs by giving lectures and funding, which has caused many people to become addicted to drugs.

  This is the capitol in Washington, DC, on January 19th. Xinhua News Agency (photo by Shen Ting)

  Gao Jingzhu, a former assistant secretary of the US Department of Health and Human Services and a professor at Harvard University’s Chen Zengxi School of Public Health, pointed out that donations from opioid manufacturers to politicians continue to influence policy decisions. At the same time, retired officials from some government regulatory agencies often join the pharmaceutical industry, with almost no "cooling-off period". "This (drug abuse) crisis represents a multi-system regulatory failure."

  On the other hand, political polarization hinders the drug control process. In view of the serious abuse of fentanyl in the United States, both parties in the United States admit that efforts need to be made to deal with this problem, but the two sides are "stumbling blocks" to each other and are unwilling to let the other side become the "hero" to solve this problem. Just in May this year, the Republican-controlled U.S. House of Representatives voted to consider the "Stop Trafficking in Fatal Fentanyl Act", and 133 members of the House of Representatives voted against it, 132 of whom were from the Democratic Party.

  According to a report in Washington post, the US Congress didn’t pass a bill specifically for fentanyl until December 2017. However, it was nearly four years since legislators first received warnings about the dangers of this drug. "Congress has become incompetent and unable to meet the challenges of our time. Fentanyl is the latest example."

  Treating internal diseases externally will only harm others and themselves.

  Faced with the increasing abuse of fentanyl in the United States, the American government and politicians have done nothing in reducing domestic drug demand, strengthening the control of prescription drugs, and strengthening publicity and education on drug hazards. In response to the pressure of public opinion, they played "traditional skills" — — "Dumping the pot" abroad, and the main target of "dumping the pot" is China.

  In recent years, the United States has repeatedly accused China of drug control, saying that "China imported a large amount of fentanyl into the United States" and "China chemicals flowed into Mexico to make fentanyl and then flowed into the United States", demanding that China "help crack down on the illegal trade of fentanyl". Recently, the United States frequently sued and sanctioned some enterprises in China and several citizens in China for allegedly producing and selling chemical precursors and related equipment involving fentanyl.

  Some politicians in the United States always try to make China take the blame for the fentanyl problem and dress himself up as a "victim", but the American statement simply doesn’t hold water.

  China has always held a "zero tolerance" attitude towards drugs, adopting the strictest control and the severest punishment. Fentanyl has never been abused on a scale outside the United States.

  China is not only effective in drug control at home, but also always helps the international community, including the United States, to deal with the abuse of fentanyl in a humanitarian and responsible manner. In May 2019, China took the lead in arranging fentanyl substances in the whole world. According to the notification from the US Customs and Border Protection and other anti-drug law enforcement agencies, since September 2019, the US has not seized fentanyl from China.

  China has also earnestly fulfilled its obligations under the 1988 Convention of the United Nations, and implemented an import and export licensing and international verification system for all listed chemicals, effectively preventing listed chemicals from flowing into the drug-making channels through international trade.

  The United States sued and sanctioned China enterprises and citizens for allegedly producing and selling fentanyl-related chemical precursors and related equipment. However, these substances and equipment are non-listed chemicals and equipment and have a wide range of legal uses. According to international practice and common practice, it is the basic responsibility of the importing enterprise and the legal obligation of the importing government to ensure that the goods in international trade are not used for illegal purposes. The responsibilities that should be borne by the importer should not be imposed on the exporter.

  With regard to the so-called fentanyl precursor flowing from China to Mexico, which was previously hyped by the US, the actual situation is that China has never received the relevant information from Mexico about "China precursor chemicals exported to Mexico for manufacturing drugs", and the US has never provided the factual basis for China chemicals flowing into Mexico to make fentanyl.

  The above facts fully show that the relevant accusations made by the United States against China on the issue of fentanyl are unreasonable, and its purpose is to mislead the public and pass on the responsibility for its poor governance. As China’s Ministry of Foreign Affairs pointed out, "’s attempt to solve its concerns on drug control through pressure, coercion and illegal means is actually to treat internal diseases from outside, which will not work and will only harm others.".

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Hillary "fell" out of countless online rumors. What is the truth?

  Zhongxin. com, September 19 (Guo Weiwei) Since Hillary Clinton, the presidential candidate of the Democratic Party of the United States, left early due to physical discomfort at the "September 11" commemoration event, she was photographed by the media and almost fell down. After needing help to get on the bus, there have been countless online rumors around Hillary’s health.

  From "only one year left to live" to "using body double", these rumors are serious, rendering Hillary a seriously ill patient who can’t fulfill the president’s accusation even if she is elected. However, as long as you study carefully, you will find that the rumors are unfounded.

(Figure 1) Hillary attended the 15th anniversary of September 11th. <a target='_blank' href='http://www.chinanews.com/'width=

  Hillary attended the 15th anniversary of September 11th. China News Service reporter Liao Panshe

  [has passed away? The news comes from the anchor’s slip of the tongue]

  Rumors:

  Joe Torres, the anchor of ABC 7, announced at the beginning of the evening news that "we will pay attention to the news about Hillary Clinton’s death first", and then he discussed Hillary’s health with his colleagues. This short video was quickly uploaded to the video website with nearly 150,000 hits.

  Subsequently, a screenshot of the homepage of ABC News began to circulate on the Internet, showing that the website reported that "Hillary Clinton reportedly died while receiving treatment at Montefiore Hospital" with the subtitle "Democrats disagree on the renomination procedure".

  Truth:

  ABC7 later said that the word Torres wanted to say was "health" rather than "death". A TV spokesperson said that from the contents of news reports, the information provided by reporters and the images broadcast on TV, Hillary is still alive and recovering.

  There is no trace of relevant network reports on ABC website, and no one has provided detailed screenshots of the report pages. Therefore, it is difficult to confirm whether this so-called report was actually published by ABC.

(Figure 1) Hillary attended the 15th anniversary of September 11th. <a target='_blank' href='http://www.chinanews.com/'width=

  Hillary Clinton appeared in front of the media after going to her daughter Chelsea’s residence to rest because of physical discomfort. (Source: Reuters)

  [Use body double? Conspiracy theory without evidence]

  Rumors:

  Hillary left the "9.11" commemoration and went to her daughter Chelsea’s apartment to rest. Two hours later, she walked out of the apartment and waved to the media. However, social media users compared the photos of Hillary before and after she left the apartment, saying that she used body double.

  The netizen "opened his brain" and compared the body shape change, finger length and earlobe thickness one by one, saying that "Hillary’s index finger is longer than her ring finger. This is not Hillary ","the nose looks very different ","the earlobe of the woman who walked out of the apartment is thicker "and so on. Netizens even suggested a candidate for Hillary body double, saying that actress Teresa Barnwell was hired to play Hillary.

  Truth:

  To a great extent, "body double’s theory" is just a carnival of conspiracy theorists, which is not supported by any substantial evidence.

  Teresa Barnwell, who was accused of being Hillary’s "body double", also said that she was not in new york at all, but in LA. On the same day, she also uploaded a photo of herself at the recording scene of the "lip-synching war" program to clarify the rumors.

  [Only one year’s life? Medical report shatters rumors]

  Rumors:

  While Hillary’s "health door" is in full swing, a report in the British "Daily Express" claiming that "Hillary has only one year to live" adds fuel to this hot event.

  The newspaper quoted a 10-minute video posted on Youtube by a person who claimed to be a professor of American medical school, saying that Hillary suffered from "vascular dementia" and would not be able to perform her duties as president. The newspaper also said that many sources said that the top leaders of the Democratic Party were meeting to "consider" replacing Hillary.

  Truth:

  In response to this video, Hillary’s personal doctor Lisa Badak said that the documents in the video were all forged, not from her own hands, and there was no medical basis.

  On the 14th, the Hillary team released its health materials. The documents showed that Hillary was found to have non-contact bacterial pneumonia in the physical examination on the 9th of this month, and recovered well after taking antibiotics and recuperation. "It will not affect her appointment as the president of the United States.". Subsequently, Hillary herself appeared on the 15 th campaign to break the rumors.

  [A fall, why let rumors abound? 】

  Before this "falling incident", Hillary’s health problem was only regarded as one of the attack topics chosen by the Trump camp. Hillary herself even responded to this question by opening cans with her bare hands on a talk show.

  However, this accident, which occurred in full view of the public, made Hillary’s response weak, and also made the "health door" really become an election topic of public concern. After all, Trump is now 70 years old and Hillary is about to turn 69. Their health status, whether they are allowed to perform the duties of the president in the next four years, is indeed a realistic problem.

  At the same time, concealing the illness was also regarded as one of the manifestations of "not being open and transparent enough", which echoed Hillary’s previously questioned "mail door" and "donation door", resulting in her credibility index being deducted again. In many polls after the "Health Gate", Trump’s support rate is gradually catching up with Hillary, and even has an advantage in polls such as the Los Angeles Times.

  Although the conspiracy theory about Hillary’s health problems is out of tune, the issue of integrity has become the real weakness of Hillary in this election.

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More than 30 national cross-border e-commerce enterprises "315" initiated "anti-counterfeiting and joint governance" in Hangzhou.

  Zhejiang Online Zheshang Network March 15 th news (Reporter Lang Kaixing) With the rapid transformation of China’s economy, people’s consumption demand is also transforming and upgrading. In recent years, consumer groups have turned their attention to overseas goods, and Haitao fever has swept across the country.

  However, the cross-border e-commerce that has followed suit has made the traditional Haitao sunny, providing consumers with rich commodity selection and convenient shopping experience, and at the same time strengthening the mechanisms of commodity supervision and consumer rights protection, achieving a win-win situation for all parties.

  Today, on the International Consumer Rights Protection Day, the launching ceremony of "2016 Cross-border E-commerce Quality Bank" jointly organized by Zhejiang Inspection and Quarantine Bureau and China Quality Inspection Press was held in Hangzhou.

  Last year, the unqualified rate of cross-border e-commerce products nationwide was 8.8%

  It involves a total of 36 home appliance business platforms nationwide.

  As the birthplace of the country’s first cross-border trade e-commerce industrial park, Hangzhou has large e-commerce companies such as Alibaba and more than one-third of the country’s e-commerce websites.

  At present, there are 6 national e-commerce demonstration cities in Zhejiang Province. In 2015, the total e-commerce sales in the province was 761.06 billion yuan, up 49.89% year-on-year, of which cross-border e-commerce exports were about 27 billion yuan, up 34.7% year-on-year. Imports exceeded 6 billion yuan.

  Last year, the import and export volume of cross-border e-commerce in Zhejiang province accounted for more than a quarter of the whole country, which has become a new main growth point of Zhejiang’s foreign trade.

  "Facing the development of cross-border e-commerce is both an opportunity and a challenge. The product standards of different countries are greatly different from those of China, and how to provide good products for consumers is one of the important tasks of inspection and quarantine institutions." Yu Yijiang, deputy director of Zhejiang Inspection and Quarantine Bureau, introduced that in August 2015, "cross-border electronic commerce National Monitoring Center for Quality and Safety Risks of Inspection and Quarantine Products" settled in Zhejiang.

  The center is the only national-level cross-border e-commerce product quality risk monitoring institution in China, and it is also a big data center for cross-border e-commerce risk monitoring in China. At the scene, Yu Yijiang reported the monitoring status of the quality and safety of cross-border e-commerce products nationwide by the National Monitoring Center last year.

  According to the report, in 2015, the national inspection and quarantine institutions supervised a total of 192 million cross-border e-commerce products, amounting to 28.42 billion yuan. The top five importing countries or regions are: the United States, Japan, South Korea, the European Union and Australia; The top five categories of imported products are: maternal and child food, sanitary products, cosmetics, health food and light industrial consumer goods.

  In addition, a total of 14,554 samples of imported cross-border e-commerce products were monitored by national inspection and quarantine institutions. Among the above samples, 1,288 batches of unqualified cross-border e-commerce products were monitored, with a failure rate of 8.8%.

  Among them, there are 114 batches with safety and hygiene problems, accounting for 8.8% of the total unqualified number; 424 batches with labeling problems, accounting for 32.9% of the unqualified number; 750 batches of unqualified problems involving other reasons, accounting for 58.3%; These unqualified products involve a total of 36 home appliance platforms nationwide.

  It is noteworthy that 8 batches of children’s toys and children’s car safety seats monitored by Zhejiang Inspection and Quarantine Bureau are 100% unqualified.

  Yu Yijiang said that in the next step, Zhejiang Bureau will vigorously promote the construction of a national monitoring center for the quality and safety risks of inspection and quarantine products in cross-border electronic commerce, and continue to strengthen the services for cross-border e-commerce industry.

  More than 30 cross-border e-commerce companies such as Tmall and Koala.

  Advocate the implementation of multi-governance on counterfeiting.

  "In the past two years, Tmall International has introduced 5,400 overseas brands in more than 2,000 categories from 53 countries and regions around the world, signed strategic agreements with a number of world-renowned brands and chain stores, and opened 13 national pavilions in cooperation with relevant governments." Liu Peng, general manager of Tmall International, believes that the trust of consumers is what all enterprises should always pursue.

  Liu Peng introduced that Tmall International relies on Ali’s powerful data analysis and application ability to control risks and ensure the quality of goods by examining the qualifications of merchants, verifying the documents of goods, managing the certainty of information, tracing the whole link of logistics, sampling inspection system of "mysterious buyers" and severe punishment system.

  "We strictly implement the commodity filing and &lsquo; required by the regulatory authorities; Three in one &rsquo; And other regulations, actively cooperate with the audit and inspection work of the port department. " Liu Peng said that in the future, Tmall International will upgrade its system, adjust its categories and make up for omissions according to the requirements of constantly improving regulatory rules and regulations, and do a good job of legal and compliant management before, during and after the event.

  In addition, Wang Xiao, vice president of Netease Koala Haibao, said that the combination of self-discipline and heteronomy can ensure the quality of goods. She feels that Internet companies in China cut into the wholesale system of developed countries through their user advantages, and bring overseas good goods to consumers in China at local wholesale prices.

  "In the future, enterprises will gain the advantage of demand-determined production in Industry 4.0 with the prospect of C2B, that is, customized manufacturing by customers. If domestic cross-border e-commerce can customize domestic and foreign brands according to users’ personalized needs, it will greatly enhance China’s position in the international industrial value chain and help China enterprises to upgrade in an all-round way. " She said.

  At the same time, more than 30 cross-border e-commerce enterprises attending the meeting jointly issued an initiative, hoping to form a consensus in the industry, regard the quality and safety of products as the lifeline of self-development, rely on the support of inspection and quarantine system, improve the construction of quality and safety system, and create a secure consumption environment for consumers through excellent quality control capabilities, and make every effort to build a high-quality cross-border e-commerce platform.

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Tears in Venice! Tony Leung won the Golden Lion Lifetime Achievement Award, and Xingye and others sent blessings


1905 movie network news On September 2, 2023 local time, Venice, Italy, the 80th Venice Film Festival, won the Golden Lion Award for Lifetime Achievement. His friend and internationally renowned director took the stage as the introducer, making Tony Leung cry into an emoji: "You just want me to cry!"


Introducing Tony Leung emotionally, Ang Lee said: "He is a director’s dream, and there is something in his eyes that can shake people’s hearts, not just his eyes and his acting skills, but from his eyes you can see the shining soul. His glance expresses something better than many actors’ long monologues." For Ang Lee’s praise, Leung Chaowei was also moved when he took the stage to accept the award: "Thank you to my most respected director and friend for your kind praise."


After receiving the award, Tony Leung gave an interview to change his previous shy and taciturn image. Not only did he answer questions, but he also said humorously: "I always wanted to have a Golden Lion Award, and now I get it. It’s mine alone, and I don’t need to share it with anyone!"


Tony Leung’s beloved wife not only accompanied him to Venice to receive the award, but also posted kissing photos on major social media accounts on the 3rd to celebrate. In the photo, Liu Jialing held the trophy, Leung Chaowei took his lover’s shoulder, and the two looked at each other affectionately and kissed sweetly. In addition,,,, and other filmmakers also sent messages to congratulate Leung Chaowei on winning the Venice Film Festival Lifetime Achievement Award.


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Meizu crisis: brand aging without knowing it

  Text/ant bug

  In the past two years, the domestic smartphone market has undergone great changes. Xiaomi’s upward momentum has been blocked. A dry Internet brand has closed down, and the VO brothers have risen rapidly. Another company that has achieved greater growth is the old-fashioned Meizu. Before 2014, Meizu’s sales were so small that even it was embarrassed to announce it. The outside world can only speculate a rough idea from various clues. But since 2015, Meizu has opened a soaring model, and at the same time has become confident and brave enough to announce sales. According to the data released by Meizu, it achieved sales of 20 million units in 2015, an increase of 350% year-on-year. Last year’s sales were 22 million units.

  To be able to achieve this result in the fiercely competitive domestic market, it should be said that Meizu’s performance is still very good. However, it is worth noting that under the bright data of sales growth, Meizu has experienced the phenomenon of brand aging, and the recent excellent performance cannot hide the hidden worries of future development.

  Meizu’s sales are improving, but the brand has begun to age

  The so-called brand aging refers to the decline of a brand’s popularity and reputation in the market competition, sales shrinkage, and market share. These conditions may not necessarily occur together. One of the most prominent manifestations of brand aging is high visibility and low awareness. It is said that Meizu’s sales are still rising slightly, which seems to have little to do with brand aging. But in fact, various signs show that Meizu has already shown the characteristics of brand aging:

  1. Brand positioning is becoming increasingly blurred

  In the minds of most people, Meizu in 2015, regardless of its sales, still gives people a small and beautiful brand perception, and even some people will put the pursuit of the ultimate, craftsman spirit and other reputation words on it. But now all this is no longer, the original Meizu brand perception has changed a lot, and even to the other side.

  It turns out that Li Nan can also justifiably say that Meizu’s users are highly educated and promising young and successful people. What is Meizu’s product positioning now, and what are the target consumer groups? Maybe they have a clear plan internally, but in the eyes of the outside world, Meizu’s product positioning is not as clear as before, and the target users are even more vague.

  Although Meilan has played the banner of youth good products to win the support of young users, it has not been able to attract many young people with spending power. On the contrary, students, the elderly, ordinary working class and other groups with lower spending power are its real users. If Xiaomi was the first smartphone for young people, Meilan became the first mobile phone for low-spending people. When smartphones entered the stage of market segmentation competition, Meizu returned to the shrinking middle market.

  2. The product loses its original characteristics and is obsolete from the market

  Thinking back to the Meizu M8, M9 and other models of the past, they required quality control, appearance, and performance, representing the top level of domestic smartphones at that time, which could be called a classic. But now that people mention Meizu, the first impression is that the price is cheap, the others are fine, and then there are no more.

  In the past two years, Meizu has released many models, and even released one every month in many cases. At the same time, the sales volume is a star product that has come to the ground, but has not left a deep impression on consumers. The results of the top ten ZEALER brand mobile phones in 2016 show that Meizu failed to make the list in the selection of the top ten flagship phones, the top ten thousand yuan machines, and the top ten camera mobile phones. If we talk about the evaluation of flagship phones and camera mobile phones, Meizu can barely find the excuse that the CPU is not Qualcomm, but in the thousand yuan machine, Meizu, which accounts for more than 70% of the total sales, has also been wiped out, which is really puzzling. The sales of tens of millions of units can’t find a bright star product. It can only be said that now Meizu mobile phone products have no own characteristics and are not in the market.

  3. Poor user reputation and declining brand reputation

  With the growth of sales in the past two years, Meizu’s branding impression has been greatly improved, but with it, its reputation has declined significantly. Many consumers have reported Meizu’s poor quality on Weibo and the community, mainly focusing on serious battery heating, fragile screen, poor signal, and poor quality accessories. Among them are new users and angry old coal friends. Some consumers even spontaneously formed a rights protection group and set up a special website.

  Meizu used to be small in size, and the supply chain has the voice over not much. It is true that the quality control has not been advantageous, but fortunately the product cycle can be slowly run-in to solve the problems. Now that the shipment volume has come up, the product cycle has been greatly shortened. At the same time, users are no longer mainly senior fans, but mostly ordinary users. In this mobile social era where everyone is self-media, they usually do not choose large-scale tolerance like senior fans when facing mobile phone quality problems. Although mobile phones are not FMCG products, the time for replacement is shortening. Poor reputation has led to a decline in reputation, which means that the proportion of users choosing Meizu when changing phones has been greatly reduced, which is very unfavorable to the future development of the brand.

  The reasons for the aging of the Meizu brand

  Everything has its reasons. The reason why Meizu’s brand is aging is mainly due to the following reasons:

  1. Lack of a clear long-term business strategy

  For less competitive industries or regional markets, the importance of a long-term strategy may not seem great. But in the highly competitive smartphone market, if a company does not have a long-term strategy, it is easy to fall into a state of blind attack, wasting resources, and possibly leading to a dead end.

  In these years, Meizu’s performance has no long-term strategy at all, and it has been repeated in the twilight and twilight. In 2015, Meizu’s goal was to boost sales, and it tried its best to make the market at any cost, losing 1 billion yuan in one go. In 2016, it learned from the VO brothers to do marketing and held concerts frequently. Then the KPI assessment suddenly turned into trying its best to protect profits, completely ignoring what it just said to vigorously expand offline channels. In 2015, it began to recruit employees on a large scale, saying that it wanted to become bigger and stronger, and then it laid off large-scale employees for the IPO.

  In terms of product marketing, Meizu is also chaotic and chaotic. Yesterday, it was still advertising to emphasize the configuration, saying "if you are not satisfied, you can run a point", and the next day, you can "forget the parameters" to promote the new product. You can directly shout the slogan "Born to kill" and fight bayonets with friends, or you can make a 180-degree turn after that, singing "Make Love No War" to defend world peace, and at the same time play a secret war, sending bulletproof helmets printed with the words "Born to Kill" to the media and guests. All kinds of forced rubbing hot spots and all kinds of face slapping, such unstrategic playing methods can indeed increase the popularity, but make the brand perception in the minds of consumers become more blurred, and also greatly damage their reputation.

  2. Alibaba’s investment in shares brings pressure and variables

  In the history of Meizu’s development, Ali’s investment in shares at the beginning of 2015 was obviously an important event. At that time, Meizu was in domestic and foreign difficulties, with tight funds, marginalized markets, and low morale due to brain drain, so Huang Zhang took over Ali’s olive branch. Ali not only brought 690 million US dollars in funds, but also valuable traffic resources and technical support. Meizu’s full firepower in 2015 and sales reached 20 million units were inseparable from Ali’s support.

  But at the same time, Ali has also brought unexpected pressure and variables to Meizu. It is reported that Huang Zhang and Ali signed a performance betting clause, and Ali required Meizu to ship 20 million units in 2015. If not, Ali will obtain the right to further acquire Meizu’s equity. Although the news was denied by Meizu, Meizu raised its expected target to 20 million units after Ali’s investment, and in 2015 also happened to complete 20 million units, which seems to reflect that the betting rumors are not groundless.

  Regardless of the existence of the betting clause, the objective fact is that after Ali’s investment, Meizu completely bid farewell to the mid-to-high-end boutique strategy and replaced it with a simple and crude sales-only theory. In terms of systems, YunOS and YunOS-based Flyme models have increased. In the product library of Zhongguancun Online, there are as many as 16 models of both, which are basically concentrated in the Meizu series. In other words, the low-end Meizu is likely to be due to the pressure of Ali, and Meizu has to do it.

  According to reports quoting old Meizu employees, the actual sales volume of Meizu mobile phones in 2016 was only 19.90 million units. If the Meizu series is not included, Meizu’s sales volume is less than 3 million. In the past two years, Meizu’s huge sales volume has greatly diluted Meizu’s original mid-to-high-end brand value. The cost-effective Meizu has replaced the original Meizu and become the basic image of Meizu in the eyes of consumers, which also means that the Meizu brand will be pulled from the mid-to-high-end to the low-end. To a certain extent, it can be said that Ali has achieved the market expansion of YunOS system by sacrificing Meizu’s brand perception.

  3. Poor quality control and inadequate after-sales service further overdraw brand value

  After the sales volume increased sharply in 2015, the general response from users was that the quality of Meizu’s products had declined. While making up for the shortcomings of marketing, Meizu unknowingly relaxed its requirements for quality control and after-sales. If there is a problem with quality control in production, companies can also check for users through after-sales services. However, Meizu’s after-sales services are precisely the most criticized by consumers. After-sales personnel have a rough attitude, fail to fulfill warranty terms, and long processes, which are not in place, so that users cannot receive due protection services.

  Speak with data: China’s quality Wanlixing complaint platform public data show that in 2015 the platform received a total of 6,229 mobile phone-related complaints, of which Meizu mobile phone 787 cases ranked fifth. Mobile phone 315 online complaint data show that in 2015 Meizu complaints 312 cases second only to Samsung. According to IDC data, Xiaomi, Huawei, Apple’s shipments in 2015 were 64.90 million, 62.90 million, 58.40 million, while Meizu released 2015 shipments of 20 million. Calculated by the number of shipments and complaints, Meizu mobile phone complaint rate is much higher than Xiaomi, Huawei, Apple and Samsung.

  This shows that the quality control problems reported by users are not isolated cases, but indeed insufficient. In November 2016, Meizu even landed on the black list of Jiangsu Provincial Bureau of Industry and Commerce due to product quality problems. Meizu’s poor quality control and after-sales services are not in place, which seriously overdraw the brand value and accelerate the process of brand aging.

  To avoid brand aging, changes must be made

  On May 9, 2017, Meizu released the latest news of the adjustment of the organizational structure. Meizu, Meizu and Flyme respectively established business units, and Li Nan was promoted to senior vice president of Meizu Technology and president of Meizu’s business unit. This move shows that Meizu is also aware of the chaotic situation existing in the Meizu brand and has started to solve it.

  However, separating sub-brands and operating independently may not necessarily be successful. Without an effective coordination and management mechanism after independence, it will result in a waste of resources and a situation of left-right hand competition. This is how Lenovo’s multi-brand strategy failed before. Although Xiaomi basically has the strength to operate separately, it has not yet made any independent sub-brands, which is likely to consider the synergy of resource allocation and management. Huawei implements independent brand operation because its own team, funds, channels and other resources are rich, which can fully support the operation of two independent teams. Coupled with a clear long-term development strategy and good execution, Huawei’s dual-brand strategy has been successful.

  However, after Meizu has experienced many key talent losses, its technical team is not thick, coupled with weak capital reserves, and limited resources, independent sub-brands will cause resource dispersion, which is not conducive to their respective development. If the internal collaboration management mechanism fails, Meizu’s launch of 2,000 yuan products will overwhelm the fading Meizu in the market with a large number of products. The aging process of the Meizu brand may be accelerated, and it will be completely reduced to a thousand yuan machine brand.

  The real problem of Meizu lies in the backward management of the enterprise and the lack of core competitiveness. Meizu first breaks the confinement of the family business, establishes a modern enterprise management system, and gives full play to the enthusiasm of managers and employees. Then it formulates a clear long-term strategy to strive to improve the comprehensive strength of products, technology, services, marketing and so on. This can effectively improve productivity, make products more competitive, and thus get out of the trap of brand aging.

  First published in the June issue of Business Review

  [Author introduction: Ant Bug, technology critic, columnist. WeChat official account: Ant Bug (miniant-cn) ]

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The 2023 Great Wall Gun is fully rejuvenated to boost market expansion with champion strength.

At present, the lifting of the ban on pickup trucks and the upgrading of consumption have promoted pickup trucks to enter thousands of cities and thousands of households. Pickup trucks have become a new way of multi-purpose and multi-scene travel, which is increasingly loved and respected by people. In less than two months, the 2023 Great Wall Cannon of "Global Smart Luxury Pickup" was launched, and its cumulative sales exceeded 20,000 units. With the advanced championship strength in all aspects, it continued to lead in many popular car fields such as pickup truck riding, commercial and off-road vehicles, and promoted the value of pickup trucks in China to jump up again.

The Great Wall Cannon is not only a multi-purpose vehicle model suitable for IKEA, but also represents an infinite possible lifestyle. Up to now, 2023 passenger guns, 2023 commercial guns and 2023 off-road guns have been fully launched, and category innovation has created a strong product lineup to meet the multi-purpose and multi-scene needs of users such as fashion life, entrepreneurship and wealth creation, and outdoor leisure, and become the first choice for pickup trucks in the new era.

Redefining the value of pickup truck activating "family universal car"

Pickup truck is a multi-purpose and multi-scene super category, and category innovation is the driving force for the expansion of pickup truck market. The Great Wall Gun redefined the pickup truck, and was first equipped with the core technologies of passenger cars, such as multi-link rear suspension, ZF 8AT, L2 intelligent driver assistance system, intelligent network connection, etc., which changed the commercial characteristics of the solidified pickup truck, endowed it with the value and significance of riding, and initiated a new era of riding and globalization of pickup trucks in China.

Pickup truck is a family universal car, one car can reach four cars, which has the comfort of a car, the off-road nature of an SUV, the leisure nature of a station wagon and the loading nature of a light truck, and completely covers the whole scene of the car. Pickup truck is the real king of outdoor, no matter cross-country, travel, trailer, camping, fishing, outdoor adventure, pickup truck can be done in one car. The pickup truck is a truly universal modified car. Its powerful off-road function and open container mean unlimited modification possibilities and unlock the ultimate life experience.

Driven by category innovation, Great Wall Gun has formed two categories, namely, fashion, commercial use and passenger leisure, and achieved product coverage of 100,000-300,000 with full lineup and full scene. Great Wall Gun has been on the market for more than three years, and its global cumulative sales volume has exceeded 450,000, making it the first high-end pickup truck brand in China to exceed 450,000, and its strength has been fully recognized by the market and users.

New products, rejuvenation and three consecutive rounds set a new benchmark for the value of passenger/commercial/off-road pickup trucks.

As innovative masterpieces of the Great Wall Gun, 2023 passenger guns, 2023 commercial guns and 2023 off-road guns have condensed the wisdom of the Great Wall Motor, which is the king of pickup trucks and the world-renowned. They are smarter, more luxurious and safer, and strongly lead the value of pickup trucks in China to rise again.

The 2023 vehicle gun of "Global Intelligent Luxury Vehicle Pickup" is based on the world’s leading intelligent professional off-road tank platform. It has passed 76 kinds of global road and extreme environment tests such as "extremely cold, extremely hot and plateau", with a test mileage of over 6 million kilometers and leading technical performance at the same level. The new car realizes the four-dimensional advancement of "intelligence, luxury, comfort and safety" and achieves a higher-value luxury experience.

The driving control of 23 passenger guns has been upgraded to L2+ intelligent driving assistance level, and it is the first in the same class to be equipped with automatic parking system, and the high-order intelligence has evolved; Soft-coated interior, new exquisite technology wind interior with double suspended Zhilian touch screen, bringing new luxury technology experience; High-strength cage body, 6 airbags, 14 radars, low-speed emergency braking, front and rear collision warning, etc., provide armor-level safety protection; Add four-door one-button lifting & anti-pinch & automatic window closing, 50W wireless fast charging and other intimate equipment; The first hidden container boarding pedal in China, with passenger car comfort, comparable to SUV of the same class.

Twenty-three passenger guns once again break the traditional cognition of Chinese people on pickup trucks. No matter whether they are galloping in the city or exploring outdoors, they can be done in one car, helping users realize the life of pickup trucks in the whole scene, so that everyone who loves life can live a vast life and see an amazing life.

If the passenger gun is the best companion for users to start the quality life of pickup trucks, then the "Global Intelligent Luxury Commercial Pickup" 2023 commercial gun is the first choice for business elites in the new era. With the five hard-core strengths of "super enjoyment of driving, super power, super safety, super bearing and super ingenuity", it creates super commercial adaptability and brings unlimited commercial value to users.

23 commercial guns are equipped with a large-area V-shaped mesh matrix medium net; It has a 12.3-inch Zhilian large screen, adopts a new generation of smart car networking, and has high-level intelligent equipment such as keyless entry, one-button start and automatic parking; Standard ESP, equipped with 4 airbags; The chassis adopts high-strength trapezoidal frame and leaf spring, which leads the same level in bearing capacity; Equipped with 2.0T "China Heart" top ten engines, matched with 6MT/8AT transmission to form a golden power combination; Equipped with Borgwarner electronic control part-time 4wd, you are not afraid of all the rugged road conditions on the road to wealth creation.

The commercial gun built by the standard of passenger transport serves every rich person with dreams. The excellent driving texture makes it unnecessary for users to switch between multiple cars, and it is necessary to talk about business or run transportation. Super load and super power, but also let users get rich quickly, economically and directly, with good business and better life.

In addition to building high-value vehicles in the fields of passenger and commercial pickup trucks, Great Wall Gun has made a further breakthrough in all-terrain off-road pickup trucks. The "global intelligent luxury off-road pickup truck"-2023 off-road gun, which was newly launched at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, has become a professional partner of off-road enthusiasts with its three hard-core strengths of "off-road, off-road heart and off-road fun".

23 off-road guns are equipped with 2.0T+8AT gold power combination; The original factory is equipped with hard-core equipment such as front and rear axle electronically controlled differential lock, K-MAN nitrogen cross-country shock absorber, Bailuchi KO2 all-terrain tire, winch, wading throat, front and rear iron competitive bars, etc. Domestic pickup trucks pioneered crawling mode and tank turning; Newly upgraded off-road side pedal, new transparent chassis, so that off-road can do whatever you want; The whole system comes standard with ESP body stability system, equipped with high-level intelligent driving assistance; Equipped with 6 airbags, high-strength body and 3mm thick chassis metal armor as standard; Provide 6 driving modes: 2H, 4H, 4L, snow, mud and sand, and the unique off-road expert mode at the same level allows senior players to enjoy pure off-road fun; A number of modified harnesses and switches are reserved, and the original factory has its own towing qualification and trailer anti-swing function to expand the wonderful and fun outdoor life.

23 off-road guns provide hard-core product support for the fast-released off-road pickup market and users’ off-road dreams. Whether you are an old cross-country gun or a white cross-country gun, cross-country guns can take you across mountains and seas, across deserts, see poems and beautiful scenery in the distance, and enjoy the challenge and conquest of outdoor cross-country by virtue of all-terrain cross-country performance.

With years of professional pickups and strong technical reserves, all 23 Great Wall guns have been upgraded, accurately adapting to different scenes such as pickup truck riding, commercial use and off-road, realizing full-scene, multi-purpose coverage, setting a new benchmark for pickup truck value in China, and providing users with a smarter, more luxurious and safer car experience.

It is particularly worth mentioning that 23 passenger guns, 23 commercial guns and 23 off-road guns have the most convenient pickup truck sales service network in China, with over 2,000 outlets and an average service radius of less than 50km, so they can enjoy fast and convenient service even in remote places.

From January to May, the domestic market share exceeded 50%, creating a legend of the pickup truck market.

As the leader of pickup trucks, Great Wall pickup trucks have been the first in sales for 25 consecutive years, and the cumulative global sales have exceeded 2 million. From January to May, the Great Wall pickup trucks sold a total of 86,073 units worldwide, a year-on-year increase of 18%. From January to May, the domestic terminal market share exceeded 50%. For every two pickup trucks sold in China, one was the Great Wall. Great Wall Gun sold 14,006 units worldwide in May, with a cumulative sales volume of over 10,000 units in 33 months, ranking first in pickup truck sales, and Great Wall Gun, Fengjun Gun and King Kong Gun ranked the top three in pickup truck sales.

China cannon global cannon! Great Wall Gun sells well in more than 50 countries around the world, winning the best pickup truck award in Australia, South America and South Africa in one fell swoop, and becoming the first China brand with five-star safety rating under the new Australian ANCAP standard.

In the future, Great Wall Gun will continue to insist on category innovation and user co-creation, build high-value pickup products with technological innovation, and fight for the international mainstream brands in the global market, making China pickup trucks popular all over the world.