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Science is a journey without an end.

At the end of 2019, Covid-19 (Covid-19) appeared in Wuhan and swept the world in just a few months. Although medical experts all over the world are stepping up scientific research, up to now, our understanding of Covid-19 is still very limited, and we don’t even know where the virus comes from, whether it mutates, whether the recovered people have immunity, etc., let alone find out the methods of treatment and prevention. Not to mention COVID-19, which theory and doctrine in science can definitely be completely "proved"? As one of the greatest undertakings of mankind, science has never been casually successful. In such a situation, I met "The Journey of Science" and read Einstein’s sentence, "The nature I see is a spectacular structure, and we can only grasp it very limited. Therefore, a thoughtful person must have a feeling of" humility ".


The Journey of Science is a popular science book written by famous American journalists Ray Spangenberg and Diana Mo Ze. The book was published by Peking University Publishing House in November 2008. For more than ten years, the book has been reprinted many times, won many awards in the publishing industry, and was fully affirmed and praised by readers from all walks of life. Different from other works on the history of science, the history of science presented by this book is not brilliant all the way, but a history written by "right" and "wrong", "success" and "failure", and a history approaching the truth in constant error correction.


    The more we know, the more we feel ignorant.


From the day of its birth, human beings have tried to know, understand and use the world around them, but in the face of the capricious nature, human beings are always at a loss. 2,500 years ago, when the fresh Mediterranean air blew into the sun-bathed buildings in the ancient Greek seaport, people began to take a fresh look at the world and slowly pushed open the door of science. In the short history of human civilization, we have moved slowly along the journey of science from awe to understanding-from looking up at the stars to launching spacecraft to explore space, from observing the fluctuation of river water to using tidal energy to generate electricity, from discovering chemical elements to using nuclear energy to benefit life, from recognizing life to artificially synthesizing living cells, and peeling off the mystery of science layer by layer. Today’s science has penetrated into every corner of human life, and the power of science is everywhere. It seems that we have exhausted all our knowledge of everything in the world.


When the young Planck said that he would devote himself to physics, his teacher said, "Physics is a completed science, and there will be no further development." However, it turns out that science, like time and space, is endless, and Planck himself has become an important founder of quantum mechanics, standing side by side with Einstein. As far as its capacity is concerned, science will not be exhausted; As far as its goal is concerned, it is always unattainable. British chemist humphry davy said, "The more we know, the more we feel ignorant." In this way, Newton also said: "I don’t know what the world thinks of me, but in my opinion, I am just like a child playing on the beach, happy to find a smoother stone or beautiful shell than usual;" But the vast ocean of truth has not been discovered before me! " At the moment when the COVID-19 epidemic is raging all over the world, hearing such teachings is tantamount to LUN Yin’s Buddhist language.


    Scientific thought is the first spiritual force.


The author believes that science is actually a way of thinking, a vivid and ever-changing view of the world. In the long early history of human development, most views about the world are full of supernatural and mythical colors. Humans try to call gods and heaven with witchcraft to help cure diseases, fight floods, win wars, etc. This is naturally not science.


When human beings began to use tools to transform the world, animal husbandry, agriculture and foundry came into being one after another. People began to observe the sun, moon and planets and found the change of seasons and the flooding of rivers. In the author’s view, these are just technologies, not science in the strict sense, because these "can’t enhance the knowledge, angle and method of understanding the world". From this point of view, China’s four great inventions can only be regarded as technology, because they have not promoted the change and progress of human thought and changed people’s cognition of the world.


Scientific progress is not simply technological progress, but the evolution of scientific ideas. Since ancient Greece, the spirit of legislation for nature has given birth to the embryonic form of modern science. After the catalysis of the Middle Ages, especially the Renaissance, scientific thought realized modern transformation and successfully promoted three scientific and technological waves in the West. Why China civilization did not produce modern science similar to that in Europe may be related to the absence of "scientific thought". The author reminds me of a sentence by Yu Yingshi: "If we analyze the western science that China has been longing for since the May 4th Movement, we can see that there are few elements of’ science’ and many elements of’ science and technology’, and this is still the case today, and even worse." Being eager for quick success and instant benefit for science and technology will inevitably stifle "scientific thinking".


One of the great charms of this book is that it not only narrates the development process from the birth of science to modern science, but more importantly, it takes the change of ideas and the development of ideas as the main line of narration, which makes a "big book" with more than 500 pages clear. It is found in reading that it often takes a long time, even hardships, for a new scientific idea to be widely accepted from birth. For example, when Heliocentrism put forward, many people thought of cruel persecution in religion. In fact, the real resistance was not religion, but the academic authority and "scientific common sense" at that time. Planck said: "A new scientific truth won not by convincing its opponents and seeing the light of truth, but by the fact that these opponents eventually died and a new generation familiar with it grew up." It is meaningful to think about it.


    Critical thinking is the most precious spirit of science.


In the author’s view, scientific thinking is essentially critical thinking, which advocates doubting the old adage and authority, as well as transcending oneself. It does not allow nature to deceive you, nor does it allow others to deceive you, nor does it allow you to deceive yourself. Therefore, before a hypothesis becomes a theory, it must be repeatedly tested and evaluated by many people before it can become a "theory" known by the scientific community and the public. Even the theory must be subject to falsification and revision, and it must be fully proved by the examiner, so that it can enter the textbook. For example, when Roentgen discovered "X-ray", it was delayed for seven weeks when he announced the discovery result, because he repeatedly experimented with the reliability of his discovery. In the history of science, there are many examples of a theory that takes time to test from discovery to confirmation.


Scientists have also specially designed a series of rules to help find mistakes, so that science has an internal mechanism that can prove itself wrong. It is this unique error-correcting mechanism and self-critical ability of science itself that makes science the most rigorous and effective means for human beings to understand the mysteries of nature, and makes the development of science constantly break through the barriers of old ideas, surpass authority and be full of vitality forever.


Throughout the book, we find that every new theory is always corrected, expanded or simplified by later generations, and constantly improved. There are many such examples: Aristotle’s assertion that different weights fall from the same height, and the heavy one falls first is overthrown by Galileo; In the 20th century, atoms were found to have a structure, so they entered it and split it. Classical physics thought system ruled the physical science for two centuries, but after the theory of relativity was put forward, everything became a thing of the past …


Under the background of exam-oriented education, "critical thinking" is the scarcest quality and ability. It is timely to read this book and deeply feel the critical spirit of science, which can improve our thinking quality and ability.


Because standing on the shoulders of our ancestors, our scientific concepts and knowledge have made great progress today, but this does not mean that we are in complete control of ourselves and the world. Science is originally a journey without an end. While enjoying its benefits, we are also facing unprecedented challenges.


(The author is a teacher of hanshan county No.2 Middle School)

China Education News, April 22, 2020, 10th edition 

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Honggutan, Nanchang: Fully Promoting the Construction of People’s Livelihood Projects and "Escorting" the Introduction of Talents

Renderings

Renderings

  Cctv news In order to enhance the attraction of regional talents, accelerate the gathering of high-level talents, and promote the steady and healthy development of regional economy, Honggutan City Investment Group actively responded to Nanchang’s call for 100,000 college students to stay in Nanchang, constantly innovated the construction mode, built public rental houses with the mode of state-owned enterprise investment, vigorously developed and built talent apartments, and made every effort to build a rental project at Lingkou Road to provide housing security for the introduction and landing of talents in Nanchang.

  It is reported that Lingkou Road rental project is located in the east of Hongjiaozhou Third Control Center, south of Lingkou Road, west of Lvhu Haocheng and north of Xiushui Road in Honggutan District. The total land area is about 13.3 mu, and the project plans to build 280 sets of collective rental houses, which started construction in October 2021 and is scheduled to be delivered in 2024.

  According to the decision-making arrangements of the CPC Central Committee, the State Council, Jiangxi Provincial Party Committee and the provincial government on cultivating and developing the rental housing market, the project adheres to the orientation of "living in houses without speculation", revitalizes rural collective plots by building rental houses for collective land, and broadens the channels for collective economic organizations and farmers to increase their income.

  After the project is completed, it will provide good public products and services for Nanchang talents, further improve the living environment and promote the harmonious development of society and people’s livelihood.

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Rulu’s recent photo is amazing. She wears a waist-tied slit skirt to show off her good figure, which is even more beautiful after slimming.

On the afternoon of August 21st, actor Rulu posted a new photo on his personal social platform with the caption "Done". Subsequently, the studio forwarded the boss’s news and revealed that Rulu’s new drama had been finished: "Happy to finish! Enter the next stage of the’ Xin’ journey. " Rulu doesn’t often share his daily life except posting his own clips on social accounts. This time, she took a recent photo just to close the new play, which is really full of ceremony.

Rulu released a new play script. The play has attracted much attention from the outside world since it started shooting, and now it has finally been finished. I can’t wait to see Rulu’s performance in the play. Rulu has always been regarded as a strength school, and every role he plays is very popular with the audience. I wonder what kind of role image she will challenge this time. I am looking forward to it!

In the beautiful photos released this time, Rulu appeared sideways, showing a beautiful figure. She has long hair, beautiful makeup and a long skirt with a high slit and a waist. Her feet are as high as the sky, and the overall shape is full of goddess. From this perspective, Rulu has indeed lost a lot of weight. Compared with the past, he is like a "paper man". Her palm face is extremely superior, even if only the side face is exposed, it is still beautiful by the delicate little face.

And after losing weight successfully, Rulu’s curve is still perfect, and her proud figure is extremely eye-catching. In addition, Rulu’s slim waist and chopsticks legs are particularly eye-catching. It’s so thin, beautiful and tall that people can’t move their eyes!

Anyone who knows Rulu should know that in the early years, she has been troubled by her fat and thin figure. Rulu is often criticized and complained by the outside world because he sometimes gets fat and sometimes loses weight. Since last year, Rulu has been thin and beautiful in every appearance, which is why he was "as fat as two people" when he was fat.

Looking back at the beautiful photos shared by Rulu recently, after losing weight, she not only became more beautiful, but also had a better temperament and clothes. She can wear her own style in any shape, which is beautiful.

Not only that, Rulu also released a rare photo of himself traveling in a swimsuit earlier, which really surprised everyone!

Looking back at Rulu who appeared on the scene in a swimsuit, it was really beautiful. Wearing a bathing suit, she is slim and slim, and she can hardly see fat all over her body. Moreover, after losing weight, she looks more beautiful and confident, emitting the aura of the goddess from the inside out, dazzling.

At that time, Rulu took many beautiful photos of wearing swimsuits. At that time, she was wearing a bikini with a white gauze skirt. The slender curve could not be hidden, and the straight chopsticks legs was even more noticeable. Against the backdrop of this outfit, Rulu also became more gentle and charming, with a beautiful and sweet smile.

You know, Rulu was once an out-and-out overlord and queen. Unexpectedly, after she lost weight, she became so delicate, gentle and charming.

After many years of debut, Rulu has brought many classic roles to everyone, and she has been constantly challenging new roles. Now Rulu has not only become more beautiful and dazzling, but his works are also excellent. I hope Rulu can keep such a good state all the time, and I hope she will have more and better works in the future!

The picture comes from the Internet.

Editor in charge:

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How many levels are there in a double trip? How many chapters are there?

There are a total of 37 small levels in the two-person trip, which are divided into seven chapters according to the game environment and player props.

1. There are 37 small levels in a double-player trip, which are divided into seven chapters according to the game environment and player props. As the picture shows, the first chapter is a shack, and there are five small checkpoints including the preface.

2. The second chapter is Big Tree, which has five small levels.

3. Ross’s room is the third chapter, with 10 small levels.

4. The fourth chapter is the cuckoo clock, which has three small levels.

5. Chapter 5 In Snowball, there are four small checkpoints.

6. The sixth chapter is the garden, with five levels.

7. The seventh chapter is the attic, with five levels including the finale.

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Create an extraordinary BYD! Balanced strength school

I’ll bring this one to you today. As for the outstanding performance of the car, please read it together.

First of all, from the appearance, the whole front face of the seal is very simple and looks very stocky. With the headlights, it looks very cute. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4800 mm * 1875 mm * 1460 mm. The car uses exquisite lines, and the car body looks very avant-garde. With large-sized thick-walled tires, it gives people a very simple and fashionable feeling. In the rear design, the seal rear line is simple, and the taillight presents a spiritual design style, creating a good gas field.

Coming into the seal car, the seal interior looks atmospheric and has a good visual effect. The steering wheel of the car is very in line with the interior style, made of genuine leather, and has a dynamic shape. From the central control point of view, with the 15.6-inch central control screen, the interior style is impressive and looks very solid. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and eye-catching. The car uses a leather/suede mix seat, the seat wrapping is in place, and the overall comfort is acceptable.

The seal is equipped with a motor with a total power of 390KW and a total torque of 690N.m The acceleration is good, the cruising range is equally excellent, and the power performance is good.

The space performance of the seal trunk is ok. If there are big items during the trip, you can put down the back seat to expand the space. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable.

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Audi new Q7 official optional up to 100,000 2.0T/3.0T sell a price

The Audi Q7 currently on sale.whole departmentThere are a total of 5 configurations, providing 2.0T and 3.0T power, and cannot meet the national six emission standards.Recently, the online car market has obtained internal information on the new Q7 from Audi.New car ownershipAll 2.0T models will be upgraded to National VI emissions, but 3.0T models will still be National V emissions.The new Q7 also adds two 2.0T special edition models, the price is consistent with the current 3.0T low-end models, the new car in the 45TFSI S line sports based on a number of official options, but the total price of the options compared to the user’s own options can be up to 101,400 yuan cheaper.

Audi new Q7 official optional up to 100,000 2.0T/3.0T sell a price - Figure 1

Audi new Q7 official optional up to 100,000 2.0T/3.0T sell a price - Figure 1

Audi new Q7 official optional up to 100,000 2.0T/3.0T sell a price - Figure 1

Audi new Q7 official optional up to 100,000 2.0T/3.0T sell a price - Figure 2

The new 45TFSI S line Fenfan Enjoy Edition model is priced at 839,800 yuan, and the current model55TFSI technology type remains consistent,officialAdded 5 optional configurations with a total price of 89,100 yuan, which is 63,000 yuan cheaper than your own optional configuration;45TFSI S line luxury luxury version model priced at 839,800 yuan, with cash55TFSI S line sports remain consistent, the official increaseThe total price is 222,400 yuan8 optional configurations,Cheaper than choosing your own.101,400 yuan.

It is worth noting that with the implementation of the National VI emission standards across the country starting from July 1,Before the mid-term revamped Q7 is launched, the 3.0T model (National V) of the new Q7 will still be affected, but2.0TAfter the model is upgraded to National VI emissions, sales can be guaranteed to a certain extent, further reducing the impact of National VI emissions.

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The birth of Internet celebrity takeaway: the cost of the cooking package is 5 yuan, and it was "out of the pot" a year ago

Original, hungry for 3.5 hours, Sixiang Studio 

After returning home from work, opening the APP to order takeaway food that he often eats to fill his stomach has become the daily routine of contemporary "social animals".

But the dishes you carefully choose and place an order for may not be cut and fried by the chef in the store, but a cooking package made a year ago – the takeaway owner only needs to reheat the pot, or even blanch it with hot water, and then put some vegetables on the plate, and a "delicate and nutritious" takeaway is born.

In this way, ordering takeout suddenly becomes a blind box, not knowing whether it is a fresh dish or a thawed cooking bag delivered today. And the food safety issue of cooking bags that has been exposed in recent years has also become a topic of much concern to consumers. So, how can we tell whether the takeout we order is made or a cooking bag?

Text | Canghai, editor | Roxie map | Sixiang Design Department

1

Prefabricated cooking packages are enveloping the catering industry

"Cooking bag" sounds like a new word, but in fact, most people have already come into contact with this kind of food that is "made in advance". For example, refrigerated sandwiches in convenience stores, eight-treasure porridge that I loved to drink when I was a child, and quick-frozen dumplings that I bought to save time… They are all "prepared dishes" like cooking bags used for takeaway.

Although people have been accustomed to preparing ready-to-eat or hot food at home before, they have rarely become the focus of public discussion. And the news about takeaway cooking bags that have been exposed one after another has gradually attracted attention to the development of the pre-made vegetable market.

According to a survey by iiMedia Consulting, the market size of China’s prefabricated dishes is estimated to be 345.90 billion yuan in 2021, and with future consumption upgrades, the scale of China’s prefabricated dishes may reach about 515.60 billion yuan in 2023. And takeaway packages have become an important part of the prefabricated vegetable market.

Not to mention a small-scale takeaway store, even Meizhou Dongpo, KFC, and Yoshinoya have also embarked on the road of cooking bags and launched their own work in progress food.

Image from the Internet

It can be said that the pre-made dishes represented by takeaway packages are gradually surrounding the catering industry.

2

The most popular cooking bag, do you have your love?

In order to conquer the catering market, takeaway cooking bags must first conquer consumers’ stomachs. Therefore, the choice of dishes, dish matching, and cooking methods of cooking bags are very important to both manufacturers and takeaway stores that buy cooking bags.

With the attitude of food research, Sixiang searched the shopping platform with the keyword "cooking bag", and counted the 10 best-selling single products in Taobao’s top-selling stores to see which dishes in the cooking bag were the most popular.

According to statistics, among the hot-selling dishes, meat dishes are often chicken, beef, and pork, and fish rarely appears, because fish reprocessing will make the dishes themselves more and more soft and rotten, making it difficult to maintain the integrity of the dishes.

Image source: Guyan Food Flagship Store

In addition, in the picture of the cooking bag provided by the merchant, a large number of green leafy vegetables are rarely seen, and potatoes, mushrooms, onions, broccoli, etc. are often used as side dishes. Even if some are paired with green leafy vegetables, most of them are rape. Green vegetables like spinach, lettuce, and canola, which require a high degree of freshness of the dishes, rarely appear in the cooking bag.

In order to meet the "mix and match" needs of cooking bag buyers, cooking bag manufacturers also packaged combination sets, such as "10 hot-selling dish tasting combinations" and "10 classic dish tasting combinations", and even differentiated regions and spiciness. They launched hot-selling sets for Northeast China, North China, South China, East China, Southwest China, Central China, and Northwest China.

3

How to distinguish between stir-fried vegetables and cooking buns?

Now that you have discovered the common takeaway cooking bag dishes, can you know whether the delicious food you ordered is made of cooking bags by distinguishing the products in the takeaway store?

That’s really hard.

Because the takeaway cooking bag that sells well is actually a more popular dish among home-cooked dishes. Even if you go to a restaurant to eat, dishes like fish-flavored shredded pork and potato beef will most likely enter the must-order menu. In addition, takeaway merchants will deliberately use some reprocessing and loading techniques to make it impossible for consumers to distinguish.

In the much-talked-about cooking bag report in 2018, when the merchant was asked "does the customer know it’s a cooking bag", he replied, "don’t let him know".

Source: Pear Video

So, how can consumers determine whether the takeaway they order is made by the merchant or a cooking bag?

Some consumers have shared tips on social platforms for identifying takeaway packages: they can be identified from the speed of delivery, whether the vegetables are boiled, and the distribution of dishes in takeaway stores.

It can be found that the dishes and dishes of the cooking bag are relatively simple, either simple and easy to process buns, porridge, or cover the rice and noodles, just heat the dishes inside, then cover the staple food, with a little vegetable leaves, you can transform into a successful meal.

The appearance of the cooking bag itself is the choice of the merchant in order to save manpower and time costs, so the delivery speed will be faster than that of the takeaway. Before, there was news that the merchant will deliver the meal in 5 minutes after the user places an order. 5 minutes, the chef who is making the meal may not have put the dishes in the pot yet. It is really not normal to make a dish with complete color and flavor in such a short time?

In addition to the more objective identification methods such as dishes and meal time, there is also a mysterious but very useful method of judgment – whether there is "pot gas".

Cooking bags are indeed convenient and fast, but the steaming "pot gas" of cooking is at least impossible to achieve under the current technical conditions. Cooking bags that have undergone cold chain transportation and long-term freezing and refrigeration storage seem to have lost their soul even after being heated. No matter how delicate the dishes are, there is no way to get rid of the problem of no pot gas.

4

What are the effects of eating cooking bags every day?

If consumers eat takeout made of cooking bags every day, what impact will it have on themselves?

Ji Yiyuan, a warrior up owner of the Bilibili website, did a small experiment on what happens to his body after eating takeout bags for 7 days. He, who couldn’t get fat no matter how he ate, gained 1.05 kilograms and his body fat rate soared by 1.5%.

Source: Ji Yiyuan

He said in the video that the food bags used for takeaway are not only oily, but also heavy in taste. Even people like himself who are not easy to eat and fat can gain weight even after eating for a few days. People who are prone to obesity can imagine. If you maintain a diet high in oil and salt for a long time, it will cause high blood pressure, severe damage to the kidneys, and even cardiovascular and cerebrovascular diseases.

In addition to the obesity and disease problems that may be caused by long-term consumption of cooking bags, the food safety issues in the production process of cooking bags are even more worrying.

In November 2018, a news video titled "The Secret of Cheap Takeaway Instant Food Bags: The Production Process Is Disgusting, Selling 400,000 Daily" sparked a heated debate. In the video, the cooking bag manufacturers bought more than ten tons of meat at one time in order to reduce costs. Some of the meat in the cooking bag has even been in the freezer for more than a year.

Source: Pear Video

This kind of food production environment makes people unable to eat. But this video is not a small roadside workshop, but Anhui Banggang Xiang Food Co., Ltd., which the person in charge considers the "first echelon" of the industry.

Then again, even if the food bag purchased by the takeaway store meets the relevant regulatory requirements of the production process, there is no guarantee that the food safety issues that consumers receive are free of food safety issues.

According to the People’s Daily, in order to save costs, some takeaway store owners throw the entire cooking bag into hot water for heating without opening the outer packaging of the cooking bag, ignoring the possible cancer risk caused by heating the plastic bag.

All illegal operations that do not comply with food safety supervision standards are risky actions by merchants to increase their profit margins.

Takeaway stores that use cooking bags actually cost more food than those that cook by themselves, but their labor, housing rental and energy costs are lower, and they can make more money per order. To improve profit margins, merchants may also further reduce related costs, such as throwing cooking bags that should be heated in a pot directly into hot water.

The development of cooking packages may seem to offer merchants a shortcut to low-cost meals, but under the centralized production model, the profits of the catering industry will only continue to be concentrated in large enterprises, gradually squeezing the profits of small street shops.

The same plot has long been played out in the rise of community group buying. The difference is that consumers who buy food may only pursue low prices and efficiency, which is more or less what they want, but diners who place orders for takeout want to eat a "pot gas" full of food after a busy day, but this demand is forced to fall in front of the profit-seeking market behavior.

Original title: "The Birth of Internet celebrity takeaway: The cost of the cooking package was 5 yuan and it was" out of the pot "a year ago"

Read the original text

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On the 18th, institutions forced to buy 6 shares that were extremely undervalued

  WuXi AppTec

  New production capacity has been put into operation one after another, and the CGT business is gradually improving

  Investment logic

  The CGT industry is booming, and the outsourcing industry is expanding rapidly. With the continuous progress of new CGT technologies, the ceiling of market capacity is gradually opening. According to Frost & Sullivan’s calculations, the global CGT market size has increased rapidly from $50 million in 2016 to $2.08 billion in 2020, and is expected to break through the $30 billion mark in 2025. In addition, benefiting from the increase in outsourcing penetration rate and the expansion of the CGT industry, the market size of CRO & CDMO in the CGT field has also increased rapidly, and the market size is expected to reach $1.74 billion in 2025.

  WuXiATU, creating a new model of global CTDMO. As a () cell and gene therapy business platform, WuXiATU has created a unique CTDMO (contract testing, development, production outsourcing services) business model, which can better cope with the current complexity and difficulty of testing, development and release in the CGT field, and effectively solve the cost problem of scaling up production. WuXiATU’s three major businesses have unique technical advantages. Through the acquisition of OXGENE, the company further enhances the technical capabilities of the company’s AAV and lentivirus platforms, thereby enhancing WuXiATU’s ability to provide customers with integrated, end-to-end cell and gene therapy product development and production services.

  The new base in Philadelphia and Lingang was put into operation, synchronizing up the ante production capacity and talent pool. On November 15th, WuXiATU announced that the company’s new high-end testing laboratory expanded at the NavyYard base in Philadelphia, USA, was officially put into operation. The laboratory area is 13,000 square meters. After the production, the company’s high-end testing capacity will be tripled. On October 18th, the company’s new process research and development and commercial production center in () was officially put into operation. The new base is equipped with more than 200 independent suites and 6 complete carrier and cell production lines, including an independent liquid dosing center and a GMP-level aseptic filling isolator. These facilities will further enhance WuXi’s global production capacity, thus providing customers with greater flexibility and faster delivery times in viral vector and cell therapy services. In addition, WuXiATU continues to build up the talent pool of ante, and is expected to have 300-400 employees in China by the end of 2021 and 700-800 employees in 2022. We are optimistic about the future development potential of WuXiATU, and its performance is expected to grow rapidly.

  Investment advice

  It is expected that the EPS of the company in 2021-2023 will be 1.79/2 25/2.87 yuan respectively, corresponding to PE 74/58/46 respectively, maintaining the "buy" rating.

  Risk warning

  The risk of lifting the ban, the risk of loss of core technical personnel, regulatory risk, IP protection risk, investment risk, exchange rate fluctuation risk, raw material price increase risk, safety production and environmental protection risk, etc.

  Changan Automobile

  Avita E11 is grandly released, and SEV models are fully planned

  Event Overview

  On November 15, 2021, the new high-end brand Avita, created by Changan Automobile and Huawei, was officially launched in Shanghai. At the meeting, Avita’s development strategy was introduced for the first time and the brand’s first model, Avita 11, was unveiled.

  Avita announced that Avita 11 will be officially launched in the second quarter of 2022, and the retail network will be unveiled in the same period; in the third quarter of 2022, Avita 11 will achieve the first mass production and user delivery.

  Analysis and judgment:

  Design is bold and innovative, focusing on user interaction

  The Avita brand focuses on user interaction and aims to create a "smart avatar who understands you". Avita Emotional Intelligent Electric Vehicle attaches great importance to the exploration of consumers’ psychological real demands, as well as active user interaction, and actively explores future-oriented humanized travel technology brands. Its first model 11 has highlights in appearance design, electric intelligence, etc., and will also adopt innovative solutions in brand and user operation, channel sales and other links. Specifically:

  Appearance: Avita 11 is bold and avant-garde, innovative and futuristic. On the headlights, it adopts the F-shaped split headlight combination, with slender overall lines and simple and elegant side lines. The position of the front intake grille adopts a highly enclosed design, while the lower grille adopts a black design to enhance sportiness. The tail adopts a slippery back design, and is equipped with a through tail light and a unique inverted trapezoidal rear window, which is more personalized.

  Power: Avita 11 has a cruising range of over 700 kilometers, 0-100 kilometers per hour acceleration of less than 4 seconds, and a high-voltage super fast charging capacity of 200 kilowatts, outperforming models of the same class overall.

  Intelligent aspects: Avita 11 is equipped with Huawei Hongmeng system, as well as Huawei intelligent cockpit platform CDC, autonomous driving domain controller ADC, and some Sandian components. The vehicle is equipped with three lidars and has an excellent computing power of up to 400Tops.

  R & D: Avita Technology currently has a diversified layout in Chongqing, Shanghai, and Munich, Germany. Among them, Chongqing is the global vehicle planning, R & D and manufacturing center, Shanghai is the global brand and software R & D center, and Munich is the global design center. The three places work together to transform smart achievements into productivity and fully meet users’ consumption needs and experiences.

  Production and sales: Avita’s self-built intelligent flexible production line is located in Chongqing, which can achieve the highest annual production capacity of 350,000 vehicles and meet the sales channel planning of 100 cities in the first year. In the second quarter of 22, Avita 11 will be officially released and its retail network layout will be unveiled simultaneously; in the third quarter of 22, Avita 11 will achieve the first batch of mass production and user delivery. In the next five years, Avita brand will launch four new models.

  Multi-platform Qi Fali intelligent electric vehicle planning is full

  The company’s electric vehicle plan is full, and the pure electric platform will be upgraded. In addition to Avita, the first strategic model C385 and the same platform models A158 and B369 under the company’s new energy product series using the new dedicated electric vehicle platform will also be listed in the second quarter of 2022; the company will further upgrade the existing three sets of pure electric chassis EPA0 (entry-level rear drive), EPA1 (medium-sized front drive) and EPA2 (large four-wheel drive) to form an SDA platform architecture. In the next five years, the company will launch 26 new smart electric vehicles based on the three platform architecture system of CHN + SDA + Ark to accelerate the intelligent layout of electric vehicles.

  Investment advice

  The scale effect of the company’s own brand capacity is highlighted. The joint venture brand benefits from the high growth of the luxury car market. The CHN architecture and high-end electric intelligent brand Avita jointly built with Huawei and Ningde Times are advancing steadily. The company’s endogenous profit creation ability and technological growth are accelerating. We maintain the forecast: the company’s revenue is expected to be 1028.65/1144/125.943 billion yuan in 2021-2023, the net profit attributable to the parent is 45.78/56 64/69.46 million yuan, and the EPS is 0.60/0 74/0.91 yuan, corresponding to the closing price of 18.20 yuan/share on November 17, 2021. PE is 30/24/20 times, maintaining the buy rating.

  Risk warning

  The iteration of self-owned brand models fell short of expectations; Ford’s strategic adjustment fell short of expectations; Mazda’s integration fell short of expectations; Avita’s brand development fell short of expectations, etc.

  Chinese megalithic

  Dig deep into the moat to consolidate the leading position of glass fiber

  The supply and demand pattern of the glass fiber industry is improving, and the high prosperity continues. Supported by rigid demand at home and abroad, glass fiber enterprises have shipped well since 2021, inventories have continued to operate at a low level, and roving and electronic yarn prices have continued to rise. The current demand for joint-stock yarn, electronic yarn, and thermoplastic yarn is still tight, while some of the demand caused by the "lack of core" this year has been delayed or supported. Next year, electronic yarn and thermoplastic yarn will remain strong; catalyzed by the "Great Wind Base" project, the installed capacity of wind power in the 14th Five-Year Plan may exceed expectations again, thus stimulating the demand for upstream and downstream industrial chains. The demand for wind power yarn will gradually pick up, and the demand for high-end products may be combined. We believe that the supply and demand of the industry will remain matched in 2021-2022, and there will be no obvious oversupply. The high prosperity of the industry will continue or far exceed expectations. The production capacity of Jushi will continue to expand steadily, and the price may continue to run at a high level

  Differentiation strategy helps the company go through the cycle. With the broadening of the application field and the increasing complexity of the application scene, the downstream industry has increasingly increased the requirements for glass fiber performance. Since 2009, the company has made continuous iterative upgrades of products through R & D innovation, leading the industry to develop high-modulus products. At the same time, the company continues to optimize the product structure and increase the proportion of high-end products. At present, the proportion of mid-to-high-end products has reached 80%. The company has made the company iron the cycle through differentiated development strategy to reduce the impact of cycle fluctuations. With the company’s third phase of 100,000 tons/year electronic yarn production capacity put into operation, the company’s total electronic yarn production capacity will reach 265,000 tons, becoming the largest electronic yarn manufacturer in China, further expanding the high-end market

  Build a cost moat and build a core competitiveness. According to output, by the end of 2020, Jushi’s domestic market share was close to 40%. The product structure continued to be optimized and the scale effect was obvious. The scale of single-line kilns was significantly ahead of competitors, and production efficiency continued to improve. With the company’s new round of intelligent manufacturing production lines put into operation, it will further reduce costs and increase efficiency, widening the gap with competitors. At the same time, the company still maintains certain advantages in product formulations, infiltrants, and energy procurement costs. The company has built a solid cost moat and built a core competitiveness.

  Firmly implement the "three places and five continents" strategy to enhance comprehensive competitiveness. In recent years, domestic glass fiber products have been continuously affected by overseas countervailing, anti-dumping and tariffs. In order to offset the impact of "double reverse" and tariffs and further expand overseas markets, the company has built production bases in Egypt (200,000 tons) and the United States (96,000 tons). The Indian base has temporarily stopped construction due to changes in the external environment. The company firmly implements the "three places and five continents" strategy. At present, the company is the only glass fiber company in China to build factories overseas. On the one hand, building factories overseas can reduce the impact of "double reverse"; on the other hand, it can achieve "external supply", reduce logistics and transportation costs, accelerate the capture of local market share, and enhance comprehensive competitiveness.

  Investment advice: We believe that the supply and demand of the glass fiber industry will maintain a tight balance in 21-22, and the high prosperity of the industry will continue or exceed expectations. Jushi, as the industry leader, has a stable cost moat and a steady expansion of production capacity. It is expected that the company’s performance in 2021-2023 will be 57.6, 67.5 and 7.42 billion yuan respectively, corresponding to EPS of 1.44, 1.68 and 1.85 yuan respectively, corresponding to PE valuation of 11.5, 9.8 and 8.9 times respectively; with reference to the average valuation of comparable companies and the growth brought by the company’s future capacity expansion and product high-end, the first coverage will be given a "buy" rating, with a target price range of 25.2-28 yuan.

  Risk warning: The supply side has expanded significantly beyond expectations, the price of raw fuel has risen sharply beyond expectations, and the company’s capacity expansion progress is less than expected; wind power installations are lower than expected.

通过admin

Meizu crisis: brand aging without knowing it

  Text/ant bug

  In the past two years, the domestic smartphone market has undergone great changes. Xiaomi’s upward momentum has been blocked. A dry Internet brand has closed down, and the VO brothers have risen rapidly. Another company that has achieved greater growth is the old-fashioned Meizu. Before 2014, Meizu’s sales were so small that even it was embarrassed to announce it. The outside world can only speculate a rough idea from various clues. But since 2015, Meizu has opened a soaring model, and at the same time has become confident and brave enough to announce sales. According to the data released by Meizu, it achieved sales of 20 million units in 2015, an increase of 350% year-on-year. Last year’s sales were 22 million units.

  To be able to achieve this result in the fiercely competitive domestic market, it should be said that Meizu’s performance is still very good. However, it is worth noting that under the bright data of sales growth, Meizu has experienced the phenomenon of brand aging, and the recent excellent performance cannot hide the hidden worries of future development.

  Meizu’s sales are improving, but the brand has begun to age

  The so-called brand aging refers to the decline of a brand’s popularity and reputation in the market competition, sales shrinkage, and market share. These conditions may not necessarily occur together. One of the most prominent manifestations of brand aging is high visibility and low awareness. It is said that Meizu’s sales are still rising slightly, which seems to have little to do with brand aging. But in fact, various signs show that Meizu has already shown the characteristics of brand aging:

  1. Brand positioning is becoming increasingly blurred

  In the minds of most people, Meizu in 2015, regardless of its sales, still gives people a small and beautiful brand perception, and even some people will put the pursuit of the ultimate, craftsman spirit and other reputation words on it. But now all this is no longer, the original Meizu brand perception has changed a lot, and even to the other side.

  It turns out that Li Nan can also justifiably say that Meizu’s users are highly educated and promising young and successful people. What is Meizu’s product positioning now, and what are the target consumer groups? Maybe they have a clear plan internally, but in the eyes of the outside world, Meizu’s product positioning is not as clear as before, and the target users are even more vague.

  Although Meilan has played the banner of youth good products to win the support of young users, it has not been able to attract many young people with spending power. On the contrary, students, the elderly, ordinary working class and other groups with lower spending power are its real users. If Xiaomi was the first smartphone for young people, Meilan became the first mobile phone for low-spending people. When smartphones entered the stage of market segmentation competition, Meizu returned to the shrinking middle market.

  2. The product loses its original characteristics and is obsolete from the market

  Thinking back to the Meizu M8, M9 and other models of the past, they required quality control, appearance, and performance, representing the top level of domestic smartphones at that time, which could be called a classic. But now that people mention Meizu, the first impression is that the price is cheap, the others are fine, and then there are no more.

  In the past two years, Meizu has released many models, and even released one every month in many cases. At the same time, the sales volume is a star product that has come to the ground, but has not left a deep impression on consumers. The results of the top ten ZEALER brand mobile phones in 2016 show that Meizu failed to make the list in the selection of the top ten flagship phones, the top ten thousand yuan machines, and the top ten camera mobile phones. If we talk about the evaluation of flagship phones and camera mobile phones, Meizu can barely find the excuse that the CPU is not Qualcomm, but in the thousand yuan machine, Meizu, which accounts for more than 70% of the total sales, has also been wiped out, which is really puzzling. The sales of tens of millions of units can’t find a bright star product. It can only be said that now Meizu mobile phone products have no own characteristics and are not in the market.

  3. Poor user reputation and declining brand reputation

  With the growth of sales in the past two years, Meizu’s branding impression has been greatly improved, but with it, its reputation has declined significantly. Many consumers have reported Meizu’s poor quality on Weibo and the community, mainly focusing on serious battery heating, fragile screen, poor signal, and poor quality accessories. Among them are new users and angry old coal friends. Some consumers even spontaneously formed a rights protection group and set up a special website.

  Meizu used to be small in size, and the supply chain has the voice over not much. It is true that the quality control has not been advantageous, but fortunately the product cycle can be slowly run-in to solve the problems. Now that the shipment volume has come up, the product cycle has been greatly shortened. At the same time, users are no longer mainly senior fans, but mostly ordinary users. In this mobile social era where everyone is self-media, they usually do not choose large-scale tolerance like senior fans when facing mobile phone quality problems. Although mobile phones are not FMCG products, the time for replacement is shortening. Poor reputation has led to a decline in reputation, which means that the proportion of users choosing Meizu when changing phones has been greatly reduced, which is very unfavorable to the future development of the brand.

  The reasons for the aging of the Meizu brand

  Everything has its reasons. The reason why Meizu’s brand is aging is mainly due to the following reasons:

  1. Lack of a clear long-term business strategy

  For less competitive industries or regional markets, the importance of a long-term strategy may not seem great. But in the highly competitive smartphone market, if a company does not have a long-term strategy, it is easy to fall into a state of blind attack, wasting resources, and possibly leading to a dead end.

  In these years, Meizu’s performance has no long-term strategy at all, and it has been repeated in the twilight and twilight. In 2015, Meizu’s goal was to boost sales, and it tried its best to make the market at any cost, losing 1 billion yuan in one go. In 2016, it learned from the VO brothers to do marketing and held concerts frequently. Then the KPI assessment suddenly turned into trying its best to protect profits, completely ignoring what it just said to vigorously expand offline channels. In 2015, it began to recruit employees on a large scale, saying that it wanted to become bigger and stronger, and then it laid off large-scale employees for the IPO.

  In terms of product marketing, Meizu is also chaotic and chaotic. Yesterday, it was still advertising to emphasize the configuration, saying "if you are not satisfied, you can run a point", and the next day, you can "forget the parameters" to promote the new product. You can directly shout the slogan "Born to kill" and fight bayonets with friends, or you can make a 180-degree turn after that, singing "Make Love No War" to defend world peace, and at the same time play a secret war, sending bulletproof helmets printed with the words "Born to Kill" to the media and guests. All kinds of forced rubbing hot spots and all kinds of face slapping, such unstrategic playing methods can indeed increase the popularity, but make the brand perception in the minds of consumers become more blurred, and also greatly damage their reputation.

  2. Alibaba’s investment in shares brings pressure and variables

  In the history of Meizu’s development, Ali’s investment in shares at the beginning of 2015 was obviously an important event. At that time, Meizu was in domestic and foreign difficulties, with tight funds, marginalized markets, and low morale due to brain drain, so Huang Zhang took over Ali’s olive branch. Ali not only brought 690 million US dollars in funds, but also valuable traffic resources and technical support. Meizu’s full firepower in 2015 and sales reached 20 million units were inseparable from Ali’s support.

  But at the same time, Ali has also brought unexpected pressure and variables to Meizu. It is reported that Huang Zhang and Ali signed a performance betting clause, and Ali required Meizu to ship 20 million units in 2015. If not, Ali will obtain the right to further acquire Meizu’s equity. Although the news was denied by Meizu, Meizu raised its expected target to 20 million units after Ali’s investment, and in 2015 also happened to complete 20 million units, which seems to reflect that the betting rumors are not groundless.

  Regardless of the existence of the betting clause, the objective fact is that after Ali’s investment, Meizu completely bid farewell to the mid-to-high-end boutique strategy and replaced it with a simple and crude sales-only theory. In terms of systems, YunOS and YunOS-based Flyme models have increased. In the product library of Zhongguancun Online, there are as many as 16 models of both, which are basically concentrated in the Meizu series. In other words, the low-end Meizu is likely to be due to the pressure of Ali, and Meizu has to do it.

  According to reports quoting old Meizu employees, the actual sales volume of Meizu mobile phones in 2016 was only 19.90 million units. If the Meizu series is not included, Meizu’s sales volume is less than 3 million. In the past two years, Meizu’s huge sales volume has greatly diluted Meizu’s original mid-to-high-end brand value. The cost-effective Meizu has replaced the original Meizu and become the basic image of Meizu in the eyes of consumers, which also means that the Meizu brand will be pulled from the mid-to-high-end to the low-end. To a certain extent, it can be said that Ali has achieved the market expansion of YunOS system by sacrificing Meizu’s brand perception.

  3. Poor quality control and inadequate after-sales service further overdraw brand value

  After the sales volume increased sharply in 2015, the general response from users was that the quality of Meizu’s products had declined. While making up for the shortcomings of marketing, Meizu unknowingly relaxed its requirements for quality control and after-sales. If there is a problem with quality control in production, companies can also check for users through after-sales services. However, Meizu’s after-sales services are precisely the most criticized by consumers. After-sales personnel have a rough attitude, fail to fulfill warranty terms, and long processes, which are not in place, so that users cannot receive due protection services.

  Speak with data: China’s quality Wanlixing complaint platform public data show that in 2015 the platform received a total of 6,229 mobile phone-related complaints, of which Meizu mobile phone 787 cases ranked fifth. Mobile phone 315 online complaint data show that in 2015 Meizu complaints 312 cases second only to Samsung. According to IDC data, Xiaomi, Huawei, Apple’s shipments in 2015 were 64.90 million, 62.90 million, 58.40 million, while Meizu released 2015 shipments of 20 million. Calculated by the number of shipments and complaints, Meizu mobile phone complaint rate is much higher than Xiaomi, Huawei, Apple and Samsung.

  This shows that the quality control problems reported by users are not isolated cases, but indeed insufficient. In November 2016, Meizu even landed on the black list of Jiangsu Provincial Bureau of Industry and Commerce due to product quality problems. Meizu’s poor quality control and after-sales services are not in place, which seriously overdraw the brand value and accelerate the process of brand aging.

  To avoid brand aging, changes must be made

  On May 9, 2017, Meizu released the latest news of the adjustment of the organizational structure. Meizu, Meizu and Flyme respectively established business units, and Li Nan was promoted to senior vice president of Meizu Technology and president of Meizu’s business unit. This move shows that Meizu is also aware of the chaotic situation existing in the Meizu brand and has started to solve it.

  However, separating sub-brands and operating independently may not necessarily be successful. Without an effective coordination and management mechanism after independence, it will result in a waste of resources and a situation of left-right hand competition. This is how Lenovo’s multi-brand strategy failed before. Although Xiaomi basically has the strength to operate separately, it has not yet made any independent sub-brands, which is likely to consider the synergy of resource allocation and management. Huawei implements independent brand operation because its own team, funds, channels and other resources are rich, which can fully support the operation of two independent teams. Coupled with a clear long-term development strategy and good execution, Huawei’s dual-brand strategy has been successful.

  However, after Meizu has experienced many key talent losses, its technical team is not thick, coupled with weak capital reserves, and limited resources, independent sub-brands will cause resource dispersion, which is not conducive to their respective development. If the internal collaboration management mechanism fails, Meizu’s launch of 2,000 yuan products will overwhelm the fading Meizu in the market with a large number of products. The aging process of the Meizu brand may be accelerated, and it will be completely reduced to a thousand yuan machine brand.

  The real problem of Meizu lies in the backward management of the enterprise and the lack of core competitiveness. Meizu first breaks the confinement of the family business, establishes a modern enterprise management system, and gives full play to the enthusiasm of managers and employees. Then it formulates a clear long-term strategy to strive to improve the comprehensive strength of products, technology, services, marketing and so on. This can effectively improve productivity, make products more competitive, and thus get out of the trap of brand aging.

  First published in the June issue of Business Review

  [Author introduction: Ant Bug, technology critic, columnist. WeChat official account: Ant Bug (miniant-cn) ]