On December 15, the "8th State-owned and State-owned Enterprise Real Estate Supply Chain Summit" hosted by Mingyuan Cloud Group and co-organized by China Xiongan Group came to a successful conclusion in Xiongan New Area.
This industry event, with the theme of "Practicing the New Green Concept and Building High-quality Development Together", attracted more than 300 responsible comrades of state-owned enterprises and more than 500 representatives of industry brand suppliers from all over the country to gather, and performed wonders in the collision of views. It contributed important decision-making experience and forward-looking judgment to further build an ecological harmonious real estate supply chain.
At the summit roundtable forum, Qu Yunrui, deputy general manager of government and enterprise users in the domestic market of Haier air conditioners, said that no matter how the market economy and the general environment change, consumers’ demand for housing living conditions and experience is constantly improving. For suppliers, the potential demand has continued, but the goal remains unchanged.
Qu Yunrui, deputy general manager of government and enterprise users in the domestic market of Haier air conditioners, expressed his views at the roundtable forum
Haier’s own positioning as a "solution for smart air" means that it is no longer a company that provides single items, but works with real estate developers to create customized products for consumers, and its business model will become more diverse.
With the rapid development of the real estate industry, Haier has changed its role positioning and business model to form a linkage of industry resources with a more open attitude.
In the context of in-depth adjustment of the real estate industry, the development logic of the industry has shifted from scale expansion to high-quality development. Coupled with the country’s active advocacy and vigorous promotion of "green and low-carbon", the transformation policy based on green and high-quality development has become the general trend. What countermeasures has Haier Air Conditioning taken? What are the product optimizations?
After the summit speech, the media reporters were fortunate to have a conversation with Qu Yunrui, deputy general manager of government and enterprise users in the domestic market of Haier air conditioners.
Qu Yunrui, Deputy General Manager of Government and Enterprise Users in Haier Air Conditioning Domestic Market, was interviewed
Reporter: Under the current situation of coexistence of changes and opportunities, what measures has Haier taken to expand its market, adjust its cooperation model, and improve its integration methods?
Qu Yunrui: The first is the expansion and upgrade of the solution.
From scenario solutions for smart and healthy air in the whole house, to system solutions that meet the requirements of ultra-low energy consumption buildings, from comprehensively improving the energy efficiency level of product solutions, to innovative cool bridge technology, variable diversion technology, and digital energy management systems, etc., providing strong technical and program support for low-carbon buildings and user comfort.
Furthermore, Haier’s cooperation model is more open.
As a professional link in the real estate supply chain, Haier integrates the industry resources of construction and service, and provides personalized and diverse cooperation models for builders, operators and users. For example, it creates scene-based solution cooperation with the resource side of the decoration platform, creates a digital service model with the operation management side, and truly becomes a partner of the construction and operation side.
In the future, for different business formats and building needs, we will explore more flexible business cooperation models on an open platform.
The goal is to achieve a product solution that cooperates with building construction to achieve a green, smart, and healthy air experience in all spaces, dimensions, and scenarios.
Reporter: As market demand continues to update, how does Haier innovate and optimize its own products? As a pioneer in smart energy-saving development, how does Haier air conditioning meet the demand for green transformation in the real estate market? Can you introduce Haier air conditioning’s innovative solutions in optimizing its own products and intelligent and energy-saving?
Qu Yunrui: In terms of product hardware, Haier has been leading the industry in innovation. In the past 38 years of entrepreneurial development, Haier Air Conditioning has created many industry firsts.
Such as China’s first split air conditioner, variable frequency air conditioner, variable frequency one-to-many, DC variable frequency, magnetic levitation centrifuge, Internet of Things air conditioner, and so on.
At the same time, it pioneered the industry’s leading hot technology products, such as 56 ° C sterilization self-cleaning air conditioners, washing air conditioners, and fresh air conditioners.
In the past two years, it has launched the black technology cool core bridge technology in the air conditioning industry, as well as the revolutionary innovative variable shunt technology. From the solution perspective, Haier also adheres to the open Internet of Things ecological concept and creates iterative and upgraded scenario solutions, including healthy sleep scenarios, whole house smart health scenarios, energy-saving system scenarios and other professional solutions.
It provides strong support for the construction and operation parties to achieve efficient and low-consumption management experience, and well meets the current low-carbon, smart and healthy user experience needs.
Haier’s innovation path has been going, but we will always "adhere to user value first", which is the core. Haier integrates cross-border resources with an open platform to achieve customized solutions that quickly meet users’ personalized experience.
Reporter: In the process of becoming the leading brand in the Internet of Things ecosystem, what challenges did Haier face? How did it respond to these challenges?
Qu Yunrui: The development and change of the Internet era is very fast. More challenges are in such a changeable market environment. How to seize the stickiness of users, how to maintain continuous leadership, and how to achieve continuous evolution of product solutions are all important issues we face. At this stage, Haier is still exploring.
By creating a scenario-based solution, we create a full space with professional capabilities. The full-dimensional and full-scene air solution is to achieve a one-stop solution in the user experience dimension to meet user needs.
We are conducting digital transformation and business model innovation, from market user insights to product solution design and implementation, to the management of the fulfillment process, to user experience interaction, and carry out the whole process of digital transformation and upgrading.
We have turned hardware products into networked devices, and our innovative products are equipped with intelligent networking capabilities, enabling adaptive and self-adjusting smart functions.
Utilize big data technology to optimize the production process, reduce production costs, improve the overall efficiency of enterprises, and create a complete intelligent manufacturing system to automate, intelligentize, and digitize the production process.
On Haier’s open resource platform, we will cooperate with more cross-border resource parties to carry out innovative iterations of industry standards, Product Research & Development and scenario-based solutions.
Reporter: When responding to the needs of state-owned enterprise customers, suppliers need to adjust their strategies to adapt to their procurement models, evaluation criteria and business processes. As a supplier, what adjustment strategies has Haier Air Conditioning adopted in the face of state-owned enterprise customers to better meet their needs?
Qu Yunrui: Haier Air Conditioning has formed more than 100 strategic partners in the industry, becoming the industry’s preferred domestic brand, and has a complete system to achieve resource integration and joint cooperation with different demand parties.
State-owned enterprise customers build products ultimately for user requests, and also need high-quality strategic partners. Efficient, high-quality and professional partners are the foundation for creating high-quality products.
We have established strategic partnerships with many state-owned enterprise users and are familiar with relevant procurement models and business processes. And during the cooperation process, we feel that state-owned enterprise partners are also adapting to the needs of market users and becoming more efficient, pragmatic and professional.
We will engage in more communication and integration with strategic partners of state-owned enterprises, share high-quality resources, innovative product solutions, and business models, in order to jointly create high-quality experience solutions and healthy and comfortable air scene products for users.
About Haier Air Conditioning
Haier Air Industry is an IoT air ecological platform under Haier Zhijia, with Haier, Casarte, Commander and other brands. The platform covers 19 million + air mesh equipment, 100 + scenes, covering 12 major industries such as air conditioners, fresh fans, and dehumidifiers. It is committed to providing users with a smart, healthy and comfortable air environment through full-space, full-dimensional, and full-scene air solutions.
Haier’s air industry has formed five major innovation systems of "technology, manufacturing, ecology, market and service", and has deployed a "10 + N" open R & D system and 122 manufacturing centers around the world to achieve access to user 3 million + and network access 1 million + within one year.
