月度归档 2024年9月11日

1905 movie network feature Recently, the main melody film and television works have repeatedly surprised the audience. On the big screen, the lingering warmth of the three main melody films has not completely faded; on the small screen, the gift drama "Aim" has successfully attracted attention and been well received by the audience.

Directed by 500 and Buick, and co-starring Huang Xuan, Chen He, Yang Caiyu, and Li Xirui, "Aiming" focuses the camera on the mysterious group of snipers, mainly telling the story of Su Wenqian (Huang Xuan) and Chi Tiecheng (Chen He), two former comrades-in-arms who fought side by side due to differences in beliefs and ended up opposing each other.

As of press time, the show ranked first in the popularity rankings of Cat’s Eye TV dramas, with a rating of 7.7 on Douban, and both ratings and word-of-mouth are quite outstanding. As a work that promotes the main theme, "Aim" has broken the audience’s stereotype of "boring" and "stiff" gift dramas in its own unique way, and has become a "leader" with wide influence in gift dramas.

So, behind the standout, who is "Aiming" aimed at? What new thinking does its "popularity" provide for the tribute drama?

Aim for high-quality layouts

"It’s a cinematic series."Viewers who had seen Aiming gave high praise.

At the beginning of the episode, it was the scene of Chen He killing people on the steamer and saving people at Huangxuan Pier. On the one hand, Chen He raised his knife on the steamer, killing people in an instant, and after he was done, he could still sit down calmly and continue to taste the soufflé; on the other hand, Huang Xuan unexpectedly encountered a bloody gunfight in the pier where he set up his daily stall. He used wooden fish to hinder sniping and accidentally got involved in the dispute between the Kuomintang and the Communist Party, which then triggered a game of cat and mouse.

The two events intertwined to form the opening crisis. "Aim" instantly takes the audience into a tense and exciting atmosphere, which is quite a bit like the beginning of a Hollywood action movie.This "fast and accurate" narrative rhythm, while clearly laying the base color of the characters, also greatly aroused people’s desire to watch. The evaluation of the so-called "movie sense" may first benefit from this.

At the same time, Su Wenqian partners with Chi Tiecheng. It is not difficult to see from the name that the series adopts a double male protagonist setting. And this double male protagonist setting is similar to the "two heroes" narrative of Hong Kong movies. Good and evil are opposing each other, and the brotherly emotional entanglement of the two protagonists is interspersed in the middle. Users laughed that the cinematic feel of "Aim" is a bit like John Woo’s taste.

There were a lot of high-energy explosive scenes in "Aim", and the plot was reversed again and again, and even used "escape from the secret room", "prison break" and other scenes, which made the series turn into an "action movie".

The lead actor Chen He recalled the shooting of the explosion scene, and he was still deeply impressed: "This time, there were a lot of shootings and explosions. At the beginning, I was blown up by the side, and I was stunned. With Xuan’er, we were surrounded by the explosion point every day, which blew us both up."

It can be seen that the dense superposition of high-energy scenes adds a sense of contradiction and viewability to the series, which is also one of the reasons why "Aim" is praised as "cinematic".

Sure, the movie focuses on the language of the camera, and the series focuses on highlighting the lines. Ultimately, different audiences may have different judgments about whether "Aim" fits the "cinematic" TV series. But with a younger lineup and a fast-paced, high-density approach to expression, "Aim" is obviously chasing in the direction of high-quality dramas.

Targeting younger people

The audience for "Aim" is mostly young people.According to Ain’s data, 39% of the audience of "Targeting" are under the age of 30, and 35% are between the ages of 30 and 35. This means that the post-90s and even "Generation Z" have become the main audience of "Targeting".

In the past, few young people would take the initiative to be interested in the name of the gift drama. However, after "Aiming", the younger generation seems to have begun to feel the transformation of the gift drama. From the above audience portrait, it can be seen that "Aiming" has broken down the communication barrier between the gift drama and the young group to a certain extent, and has re-" corrected the name "for this special drama.

In fact, it is no accident that the audience of Aim is trending younger.From the very beginning, the director of Five Hundred consciously made "Aim" move towards a younger expression: "I want the main theme of the historical drama to be no longer just a drama for parents, but a drama that young people can watch and like."

In the lineup construction, 500 uses the young actor combination of Huang Xuan and Chen He, aiming to close the distance between the film’s tone and the young group. The former has starred in many masterpieces, and its strength has been recognized by the market; the latter has accumulated in and "Running Man", and the young fan foundation is relatively solid.

In this way, the cast of the protagonists has reached a relative balance between the strength of their acting skills and the fan base, adding to the possibility of later word-of-mouth and heat fermentation.Especially when Chen He said goodbye to "Zeng Xiaoxian" playing the villain, it was easier to evoke the curiosity mentality of fans. Sure enough, after the series was launched, words with online trendy usage such as "Crimson Villain" became high-frequency bullet comments. It can be seen that the starring cast is quite attractive to the young group.

At the same time, the deeper exploration of the theme of "Aim" has become a magic weapon for it to win in the young market. You know, the reason why many young people reject historical dramas is that they cannot understand history as deeply as their parents and have a weak sense of resonance. If the theme span of the drama is too large and the sense of history is too strong, it will largely consume the enthusiasm of young audiences.

The cleverness of "Aim" is that the overall perspective of the subject matter is small, and the time span is only 8 days. On the one hand, the advantages of this arrangement are conducive to speeding up the pace of the series, and on the other hand, it is also conducive to removing the obstacles of young people’s understanding of the period drama.

In addition, the perspective of "Aiming" focuses on the two top snipers "Su Wenqian" and "Chi Tiecheng". The bullet is loaded, the trigger is pulled, and the fatal shot is shot. The novel theme combines with the hot presentation, directly attacking the "cool point" of young people, and finally empowering the show "to become popular".

Open up a new direction for gift dramas

"Aim" opens up a new direction for tribute drama.　Since 2018, the State Administration of Radio, Film and Television has announced the release of "Great Rivers","Flying Boy"Three batches of about 300 key films represented by "Diplomacy", "Old Tavern", "Winter Olympic Games Family", etc. It is not difficult to see from the film list that the themes of professional, historical, and even sports, gift dramas are "blooming more". So far, more than 100 gift dramas have been launched, and their expansion in the young market has already begun.

In 2018, "Entrepreneurial Era", which focused on describing the struggles of the times, formed the main creative lineup of Huang Xuan and Angelababy; last year’s "Flying Youth", which focused on the story of pilot training, was accompanied by Yan Yikuan and Fan Shiqi; in addition, "Youth Parabola" with the theme of youth volleyball competition, gathered a large number of idol actors such as Yu Misty and Miao Miao.

It can be seen that the gift drama has long tried the strategy of tapping new markets with a younger lineup. But unfortunately, not every attempt of the gift drama can accurately hit the target audience’s mind. After the launch of many "young" gift dramas, either the reputation is not good or the water is not big.

Looking back, "Aiming" is not the first tribute drama to use a young lineup, but its advantage is that it adapts to the tastes of young people from the outside to the inside, and it is shaped by quality from history to reality. The attempt level is obviously more profound.

The series continues the core of the market expansion of gift dramas, and also contributes its own strength on this exploration road. The success of "Aim" provides a new model direction for gift dramas to explore the young market.　

Admittedly, from the audience point of view, young people are the mainstream audience of today’s film and television works, but most of these audiences watch videos through the Internet. Gift dramas are mostly Shangxing dramas, which will be broadcast on TV platforms first. This means that the audience who has time to control the remote control at home is still mostly the parents’ generation.

Seeking the love of young people will only be one of the directions of the tribute drama. In the future, the younger and more traditional expressions of the tribute drama may go hand in hand.

In fact, whether it is a young audience or a traditional audience, under the trend of the times, the aesthetic progress of the audience is inevitable. Only by grasping the excitement of different types of audiences and handling the presentation of art can the gift drama be "a hundred flowers bloom" in the direction of refinement.

"Today’s Tingfeng can be said to be the me of the year. I finally have a successor," said Jackie Chan, who came to the Beijing premiere last week to cheer on the film Customs Front, directed by Qiu Litao and starring Nicholas Tse, Jacky Cheung and others.

The tradition of "fighting for your life" in Hong Kong action movies has been passed down from generation to generation, and now it is Nicholas Tse who has taken over most of the action scenes in "Customs Front", contributing many thrilling action scenes: being hoisted in the air by a helicopter, fighting an opponent for a few minutes underwater, "crossing the line of fire" on the battlefield… It is worth mentioning that Nicholas Tse is the action director of the film for the first time, and these thrilling scenes are all designed by him and his team. This "desperate Saburo" has never been soft on himself.

In a recent interview with the Yangcheng Evening News, Mr. Qiu and Nicholas Tse shared many details about the design of the action. Speaking of "Jackie Chan’s successor", he modestly said: "He and the generation of Hong Kong action filmmakers are irreplaceable."

Qiu Litao praised Nicholas Tse for being "efficient and careful"

As an action director for the first time, Nicholas Tse’s performance is very reliable. Qiu Litao describes Nicholas Tse’s style on the set as "literati-style action guidance": "I have seen a lot of popular action guidance, but Nicholas Tse is not that kind of’kung fu guy ‘style. He never cursed once on the set, he was very calm. And the whole team was very quiet and gentle." Nicholas Tse laughed: "If you want to scold, you have to scold enough during the audition. This time the preparation time is very sufficient, and the shooting scene is not very unexpected."

Nicholas Tse is used to doing kung fu first. He spent months leading the team ahead of time, testing shots, and handing over the test footage of the action scenes to the director before the official launch. He admits that there are not many people in the industry who use this method of work because it takes too much time. But it can greatly improve the efficiency of the shooting scene and build full trust between the director, the actors and the action team.

For example, there is a scene in the film that is extremely difficult: a helicopter lifts a large container to a height of seven stories, and an off-road vehicle is hooked under the container; the container suddenly tilts to 45 degrees in the middle, and Nicholas Tse has to roll on it to escape. The scene was originally not that complicated, and Nicholas Tse added a lot of difficulty to it: "The director and the screenwriter first came up with a framework, and I asked if I could roll off the container, so I and the team first found an open space and tried to go through the shooting process to make sure it was safe and that it would not affect the shooting progress."

Qiu Litao has always been known for his fast and accurate filming, and even he praised Nicholas Tse for his efficiency and care: "In the past, even if there were trial shoots, many people would have done four or five achievements, but Ting Feng did it very carefully this time, and there was basically no situation where he didn’t know what to do at the shooting scene. Therefore, the shooting of the action scenes of" Customs Front "is very efficient, and there is no need to waste time."

Nicholas Tse forms his own action team

In the action scenes of "Customs Front", drag racing, blasting, fist and foot fighting and other action scenes "family buckets" are naturally indispensable, and there are many scenes of "going to the sky and going to the sea", and the danger index is not low at all. Action movies pay attention to tacit understanding, and only if you have enough trust in the action team can you challenge the limit and shoot those thrilling action scenes. For example, in the blasting scene of "Customs Front", the explosion point is less than one meter away from Nicholas Tse, and the blaster has worked with Nicholas Tse many times. Nicholas Tse said: "If it wasn’t Nicholas Tse today, but other actors, he might not have exploded." Taking "Customs Front" as an opportunity, Nicholas Tse gathered a group of old acquaintances who had worked together many times in the past to form his own action team, and also worked with this team in the new movie "Rage Spreading".

Hong Kong films have always had a tradition of taking the old with the new, especially in the field of action. Nicholas Tse said that he learned high-altitude skills from the family class and the experience of shooting explosive scenes from director Chen Musheng, which were all applied to the shooting of "Customs Front". Hong Kong films used to shoot less scenes on the sea and under the water, and "Customs Front" brought him a fresh experience. Nicholas Tse said: "Water is the hardest thing to shoot because it is too difficult to control. And this scene was shot around December 2022, the water temperature is very low, and I have to wear a short-sleeved customs uniform, which is really cold."

He mentions the one-on-one fight in a rubber boat: "It’s a very balanced scene. The camera is mounted on the rubber boat, and as soon as I move the lens, it moves. On the one hand, you have to keep the realism of shaking, and on the other hand, you have to be careful not to shake too much, otherwise the audience will be very dizzy, so you really have to keep experimenting to find the most suitable feeling."

The first time he was a movement director, he took the initiative to get on a lot of difficulties. How much would Nicholas Tse rate his performance? "I won’t rate it myself," he said with a smile. Qiu Litao gave Nicholas Tse full marks. In his opinion, Nicholas Tse added a lot of ingenuity to the action scenes of "Customs Front". For example, in a scene where Nicholas Tse and Jacky Cheung fight at the dojo, the script is designed for the two to fight with their hands similar to Aikido, and Nicholas Tse proposes to fight with sticks. Qiu Litao said: "I’m a little worried because the stick can easily hit the finger, and I don’t want to hurt the two actors. But in fact, Ting Feng’s design is very good, because in the ending, the apprentice did not come out, but the stick he used appeared in the picture, which implicitly echoed the relationship between apprentice and Ting Feng. "

Hong Kong action movies have a tradition of "fighting for your life"

When it comes to Jackie Chan praising him as his successor, Nicholas Tse’s first reaction is: "In fact, no one can take over his class." This is not entirely polite. In his opinion, in the past, Chinese kung fu and kung fu movies were mysterious in the eyes of foreign audiences. In his opinion, Jackie Chan and other kung fu superstars used dazzling fists and feet to conquer Hollywood and audiences around the world, bringing them unprecedented visual stimulation. But now the world’s action trend has shifted from kung fu to the more practical MMA (mixed martial arts), and with the rise of CG special effects, action is no longer uncommon. "In addition, many of the predecessors were trained in martial arts since childhood, and their skills are very deep. Now few people can do it. I think they can never be replaced."

From "Rage · Serious Case" three years ago to the current "Customs Front", Nicholas Tse has made action scenes, and still insists on using no stunts and reducing the use of special effects as much as possible. In Qiu Litao’s view, he continues the tradition of Hong Kong filmmakers such as Jackie Chan, using his body to challenge the limit of action, which is actually a legacy of Hong Kong action film aesthetics: "Our action movies always have a’fight for your life ‘component, whether it is Jackie Chan or Ting Feng, they are very brave to do it."

Nicholas Tse admitted that the return to the field of action movies is due to his cherishing of action movies and his nostalgia for his mentor, director Chen Musheng. "Action movies have won us a position in the world of film, and I don’t want to see this unique advantage disappear. It would be a pity to give up making action movies today because everyone uses CG special effects, doesn’t want to take risks, or doesn’t want to train their bodies."

Text | Reporter, Hu Guangxin