Since its launch in 2022, Extreme Krypton 009 has won more than 500,000 MPV sales for several consecutive months due to its avant-garde design, excellent ride comfort and pure electric cruising range of more than 800km, surpassing Toyota Elfa. But in the past two years, as major manufacturers have also crowded into the MPV market and launched new cars, which has put a lot of pressure on Extreme Krypton 009. To this end, Extreme Krypton recently brought 2024 new Extreme Krypton 009. So what are the highlights of the new car? Can it consolidate its position?
First, basic information and product highlights
The above manufacturer’s guide price only represents the price on July 22, 2024. If there is any change, please refer to the official website.
2024 new polar krypton 009 launched a total of 3 models this time, the price range is 43.9-46 9,000 yuan. On this basis, users can also choose 140 degrees Kirin battery, so that its CLTC pure electric mileage can reach 900km, battery optional price is 50,000 yuan. In addition, in addition to the existing 6-seat version, the new car also launched a 7-seat version for consumers to choose from.
The 2024 new polar krypton 009 is upgraded to 800V architecture, and the whole series is equipped with a high-performance silicon carbide electric drive system. The total power of the dual-motor four-wheel drive version reaches 580kW, and the 0-100km/h acceleration only takes 3.9s. Thanks to the 800V high-voltage architecture, its maximum charging power can reach 560kW, and it only takes 11.5 minutes to charge from SOC 10% to 80%, and the battery life is also improved again.
The 2024 new Polar Krypton 009 adds a 7-seat layout model of 2 + 2 + 3 with a central aisle, and the 6-seat model continues to be retained, which can meet the needs of different consumers. It is worth mentioning that all the seats are made of Soft NAPPA full-grain first-layer leather, with a usable area of about 8 square meters in the whole car, and the seats are equipped with headrest audio and seat heating/ventilation/massage functions. At the same time, it has 6-way seat adjustment, 4-way headrest adjustment, 4-way leg rest adjustment and 2-way foot adjustment, plus "Eames recliner mode", which has excellent ride comfort.
In terms of smart driving, the 2024 new Polar Krypton 009 is equipped with the latest generation of Mobileye EVO domain control platform, and the NZP high-speed autonomous pilot assistance will be launched immediately, covering 95% + of the cities where users are located. It will also be equipped with a 720-degree active safety warning system and a 360-degree all-round collision warning.
Second, product competitiveness analysis
The above manufacturer’s guide price only represents the price on July 22, 2024. If there is any change, please refer to the official website.
Nowadays, the new energy MPV market is very crowded, and new models launched in the past two years have sprung up like mushrooms after a rain. Among them, the 2024 Tengshi D9 EV pure electric version and the 2024 LEVC L380 are models with high attention, especially the former, which has a good market performance. Next, we will list the two as competitors to see if the 2024 new Krypton 009 can cope.
First of all, from the price point of view, the starting price of 2024 new polar krypton 009 is the highest, close to 440,000, while the starting price of the other two models is less than 380,000, and the purchase cost of consumers is lower; the top price difference of the three models is not too much, but the 2024 new polar krypton 009 is more dominant. In terms of the number of models, the number of 2024 LEVC L380 is the largest, reaching 4, and the remaining two models are 3, and consumers have limited choice.
In the configuration comparison process, choose three models with similar prices as much as possible for comparison. Although the price of the Extreme Krypton 009 is the lowest, it can be seen that its configuration has a significant advantage over the other two models. First of all, in terms of external configuration, the Extreme Krypton 009 is equipped with 19-inch wheels and can be optionally equipped with 20-inch wheels, which makes the appearance more imposing. Secondly, the Extreme Krypton 009 has exclusive steering headlight function, which can increase the lighting range during night driving and effectively improve safety. Smart driving is the biggest advantage of the Extreme Krypton 009. It is not only equipped with 2 Mobileye EyeQ5H auxiliary driving chips, but also has 12 cameras and 1 lidar, which is easier to impress consumers who pursue cutting-edge technology.
III. Product quality and service trend analysis
As a new model, will the 2024 new Krypton 009 have any hidden dangers of quality problems? In this regard, we will start with the fault problems of the Krypton 009 model in the past year, and initially predict the development trend of new car quality problems through the comparison of fault problems.
According to the data of Car Quality Network, the complaints of Extreme Krypton 009 in the past year are mainly focused on "driver assistance system failure". Considering that the 2024 new Extreme Krypton 009 is equipped with the latest generation of Mobileye EVO domain control platform, it can be temporarily considered that the probability of the above problems is low. The specific situation will not be determined until it is used for a period of time.
With the continuous development of the automobile market in our country, the level of brand pre-sales/after-sales services and the quality of the purchase experience have gradually become important factors affecting consumers’ final purchase. Therefore, based on the big data of the car quality network, we will provide consumers with a more objective reference for purchasing models by analyzing the common service problems of brands in the past year.
From the perspective of service complaints, "non-fulfillment of sales promises" is a relatively common service problem that car owners complain about the JK brand. Through further analysis, it can be seen that the problem is mainly concentrated in the JK 001 model.
In terms of measuring the word-of-mouth of after-sales services for new cars, we will analyze the response of enterprises to complaints from owners, and objectively anticipate the word-of-mouth of after-sales services for new cars in the future. According to the data of Car Quality Network, the complaint response rate of JK brand in the past year was 92.2%, which shows that manufacturers pay more attention to the demands of owners.
Four, after-sales services policy and network distribution
In terms of after-sales services policy, the 2024 new polar krypton 009 provides 6 years or 150,000 kilometers of vehicle quality assurance, Sandian lifetime quality assurance, data traffic lifetime free, etc., which has certain advantages in the same level (please consult the local dealer for details).
After a vehicle is purchased, it is necessary to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and it will even have a certain impact on whether consumers buy the brand model. According to the statistics of Car Quality Network, there are currently 177 dealer stores in China, covering 28 provinces, autonomous regions and municipalities directly under the Central Government, of which Guangdong, Zhejiang and Jiangsu provinces have a relatively large number of dealers.
Summarize:
After upgrading the 800V architecture of the 2024 new polar krypton 009, not only the charging speed and pure electric battery life have been improved, but also the intelligent configuration and power have been optimized and upgraded, providing a more complete intelligent driving experience. In addition, it is also equipped with zero-gravity seats, and the comfort performance has also been improved again. I believe that with such excellent performance, the 2024 new polar krypton 009 is expected to consolidate its position.
[The interior is a good interpretation of the Nordic minimalist and natural design style]
