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Tengshi N7 grass planting function: ONE ID face recognition, functional and practical, improving the car experience.

At present, the domestic pure electric medium-sized SUV market has become more and more "rolled up". After entering the market, Tengshi N7, Tucki G6 and other models have achieved relatively good results, and their performance in intelligence is also ideal. Indeed, the "intelligent interactive cockpit" is becoming more and more important for a model. Today, we bring you the ONE ID face recognition function of Tengshi N7.

ONE ID face recognition function is to recognize the driver’s or passenger’s face information through the front camera, and adjust the parameters such as seat, air conditioner and music according to their personalized settings. Simply put, after different drivers get on the bus, the car will respond according to the corresponding person’s car habits. In fact, it is somewhat similar to Tesla’s "convenient access" function, which reduces the need to readjust the seat after getting on the bus and improves the car experience.

Tengshi N7′ s ONE ID face recognition function is convenient to operate. In the personal center, enter your own relevant information, and then turn on the face recognition ID function. After getting on the bus next time, you will judge which account it is through the camera of A-pillar. At present, the ONE ID face recognition function of Tengshi N7 supports the setting of the main driving position, and the driving position can be set. When you open the door, the seat will be adjusted to the corresponding position, which not only facilitates getting on the bus, but also adjusts the driving seat.

In addition, this function also supports the rest position. Under normal circumstances, the seat will be adjusted backwards to facilitate the driver to lie down and rest, which is actually equivalent to the function of "one-button rest". The "standby position" is used in certain situations, for example, the driver can adjust to a position suitable for reading, and so on. The standby position has many uses.

Summary: Tengshi N7′ s ONE ID face recognition function is mainly to adjust the main driver’s seat. I believe it will enrich the function after OTA upgrade in the later period, but the current function mainly focuses on practical performance.

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Going to the Grassroots in the Spring Festival, Guarding the Year of Reunion of Thousands of Families

As an important service industry, no mode of transportation will stop because of festivals. Every Spring Festival, on the contrary, is a time for traffic people to tighten their strings. They are on the job, keeping safe access, keeping all the way smooth, and keeping the reunion year of thousands of families.

This edition focuses on ordinary transportation workers who stick to their posts during the Spring Festival, to see how these "people who don’t go home" spend their Spring Festival.

Qiongzhou Strait: Special boats and special classes cross the sea safely.

On the first day of the Lunar New Year, there are many flowers and crowds on both sides of Qiongzhou Strait, and the busy passenger and ro-ro routes are intertwined with happy scenes.

"Be sure to tie and tie the vehicle well, and at least two triangular pads must be padded." On the morning of New Year’s Day, Chen Jilin, a law enforcement officer of Zhanjiang Maritime Safety Administration, patiently yelled at the crew in the cabin of the special class of new energy vehicles. "The distance between vehicles should be at least one meter. You must strictly patrol the cabin. The full-time patrol security guard should patrol the cabin every half hour. Once problems are found, take timely measures to ensure the safety of passengers’ lives and property." Chen Jilin and his colleagues shuttled through the long cabin, patrolling the neatly arranged new energy vehicles, repeatedly telling the crew the precautions, and carefully checking every link to ensure passengers and vehicles to cross the sea safely.

During Spring Festival travel rush this year, the demand for new energy vehicles crossing the sea is huge. Since February 1st, the Qiongzhou Strait has opened a "special boat and special class" for the transportation of new energy vehicles, which adopts the mode of "separate loading of people and vehicles", that is, the new energy vehicles are transported by a ro-ro ship alone, and the drivers and attendants are transported by another ship, and the ro-ro ships transporting new energy vehicles carry passengers at different times.

At this time, at the other end of the remote monitoring of Qiongzhou Strait, VHF sends out safety reminders and New Year greetings from time to time. "Haizhuang No.2, the weather is not very good now, and the visibility at sea is not good. You should strengthen your observation during the voyage and wish you a happy New Year!" At Xuwen Marine Department’s Hong Kong Intelligent Management Sub-center, Chen Qiuning, a duty officer, is reminding ships entering and leaving the port to pay attention to navigation safety through VHF.

During the Spring Festival holiday, the regulatory service on the north shore of Qiongzhou Strait tightened the safety string. The staff monitors the speed of ships entering and leaving the port in the channel 24 hours a day, and forms a "on-site+electronic" supervision mode with the law enforcement brigade to fully grasp the ship’s entry and exit reports and navigation trajectories.

During the Spring Festival this year, the passenger ro-ro ship in Qiongzhou Strait continued to operate at full capacity, and the bad weather such as cold wave, strong wind and low temperature was prone to occur frequently, which made the task of ensuring water traffic safety in Qiongzhou Strait even more arduous. The blue figure of Zhanjiang maritime people was stationed on the water route, and handed in the answer sheet of "People can walk smoothly and things can flow smoothly" in the "big exam" of the Spring Festival.

Xie Xiaolin Chen Ruiting Reporter Li Xuya

Tangshan Port Jingtang Port Area: Orderly Connection and Efficient Supply Guarantee

Trains roared in and out, huge ships shuttled back and forth, and the coal "Spring Festival travel rush" was a busy scene. Ensure supply and steady growth, reduce energy consumption and improve quality. During the Spring Festival, we entered Jingtang Port Area of Tangshan Port, Hebei Province, and the coal loading and unloading operations were orderly and the safety production was smooth and smooth.

At 19 o’clock on New Year’s Eve, the staff of SDIC Jingtang Port Company carried out loading and unloading operations in an orderly manner according to the instructions of the central controller. Previously, the duty manager of the production dispatching center has organized relevant posts, and comprehensively carried out the "desktop" deduction of production organization based on information such as weather conditions, vehicle and vessel loading and unloading plans, sampling requirements and equipment operation status, so as to consolidate the safety foundation.

I saw Ge Chengcheng, the operator of the centralized control of tipping, skillfully using the mouse to operate the tipper and the stacker. "After the intelligent transformation, our work efficiency has doubled." Ge Chengcheng said that the traditional four-person on-site operation has become a single-person operation of two machines, which can complete the turning and stacking operation of coal trains from port entry to storage with high quality and efficiency.

Jingtang Port Area, with three specialized coal berths with berthing capacity of 100,000 tons and annual designed throughput of 44 million tons, is one of the important channels for the country to transport coal from the north to the south and coal from the west to the east. On the New Year’s Eve, the coal supply and transportation will not stop, and all employees in related positions will be on duty.

After the production posts are handed over one after another, the posts of centralized control, storage yard, sampling and so on are achieved under one operation instruction. The central controller monitors the automatic weighing, sampling and coal blending of coal in the operation process through the central control system to ensure the orderly connection of all links in loading and unloading operations. Ge Chengcheng and his colleagues also concentrated their efforts and their work efficiency was full.

"This year is the second consecutive year that I have spent New Year’s Eve in my post. If it is my turn to be on duty, I must take this responsibility!" Ge Chengcheng said with a smile, "The difference is that this year, my old Tang is also on duty on New Year’s Eve."

Ge Chengcheng’s husband, Tang Xu, is the head of the production support department of SDIC Jingtang Port, and has been working at the production site for several days. The palletizing operation requires the deployment of a flow machine, the yard is windy, and the coal samples need to be loaded out of the warehouse … He has become a proper logistics "first brother". For this couple who are on duty during the Spring Festival, being together is reunion.

Fang Guofeng Wen/Photo courtesy

Zhejiang Expressway: Keep the Road Smooth and Keep Improving

The Xinchang-Tiantai section of Shangsan Expressway is the traffic artery in the eastern part of Zhejiang Province. During the Spring Festival, a large number of tourists travel to Tiantai kokuseiji, and the traffic volume on this section runs at a high level.

On February 14th, the fifth day of the Lunar New Year, Zhang Weiqiang, secretary of the Tiantai Resident Party Branch and resident director of Zhejiang Communications Group, came to the unit early to check the traffic situation of road vehicles before monitoring the big screen. "The weather is good during the Spring Festival holiday, and the number of people who come out to travel has increased. Although the traffic volume on some sections has increased, the overall traffic condition is good. We have prepared a number of smooth plans to go all out to maintain the traffic environment. " Zhang Weiqiang said that there are many snow, ice, rain and fog weather on mountain expressways in winter, so he paid special attention to the study of road smoothness techniques under bad weather conditions.

In December 2000, Shangsan Expressway was opened for operation, and Zhang Weiqiang has since become a highway person. After 24 years’ persistence in Spring Festival travel rush, Zhang Weiqiang led the Baochang team to explore the process of snow removal and smoothness in practice with precise command, collaborative integration and expansion linkage, summed up a series of practical techniques such as snow protection and low temperature freezing prevention, and cultivated a "veteran eagle post" party member assault team, and the Spring Festival travel rush Baochang system was gradually improved.

Zhang Weiqiang also spent enough time on the quick evacuation of the accident. A series of rescue tools, which have won national invention patents, such as the replacement wheel with small vehicle speed, the replacement wheel with locked truck hub, the support frame of large truck, and the air pump device on the trailer, are artifacts that Zhang Weiqiang equipped to improve the efficiency of road maintenance.

On the second day of New Year’s Day, a car broke down at 267K in the three-door direction because of the locking of the rear wheel. After the rescuer arrived, he immediately put a replacement wheel on the rear wheel of the faulty car at a low speed and towed it away in only 5 minutes. "As soon as the accident is handled, there will be more security. It is our greatest wish to return home safely." Zhang Weiqiang said that during the Spring Festival, he paid special attention to the efficiency of security, requiring the resident security team to arrive strictly in 12 minutes, complete the disposal in 30 minutes, and complete the rush in 60 minutes.

"I have been confused and anxious, but now I am more happy and proud." Zhang Weiqiang said that after guarding this road for 24 years, he had a deep feeling with the road and the "Veteran Eagle Gang". "What is flowing in my blood now is the pursuit of road smoothness and Excellence, which is a deep and sincere feeling of traffic people."

Wang Yuan Luo Jiachun Wen/Photo courtesy

Fuzhou North Bus Station: the most trusted figure in the eyes of passengers

On February 9, less than 6 o’clock in the morning, Zhu Xin had arrived at Fuzhou North Bus Station in Fujian. She quickly changed into work clothes, tidied up the station and started a day’s work.

At the volunteer service desk, Zhu Xin welcomed the first passenger who came to consult.

"I forgot to bring my ID card. With my child, can I buy a ticket and take a bus?" A middle-aged man asked.

Zhu Xin taught him to apply for a temporary ride certificate and instructed him how to buy a ticket.

"Hello, help me check if there is a bus to Hainan?"

"Excuse me, do you have any tickets to Shaowu? Where can I buy it? "

"Can you help me get the ticket?"

……

During his stay in Spring Festival travel rush, hundreds of people went to the service desk for help every day. Zhu Xin and his colleagues were always patient and meticulous in answering questions, enthusiastic and sincere in service, and watched the passengers come with anxious faces and leave with smiles.

"Little sister, help me get the ticket, thank you." Zhu Xingang sent away the passengers in front, and Aunt Chen, who is in her 60 s, handed in her ID card and wanted to pick up the ticket.

"Auntie, you sent the bus to Zhou Ning at 12 noon. Now there is the last ticket for Zhou Ning’s bus at 8: 40 in the morning. Do you need to change it?" Worried that the elderly will have to wait for nearly three hours, Zhu Xin offered to provide the change service. "Thank you so much! Your service is really good! " Aunt Chen even thanked her and got on the bus back home in advance.

After busy at the information desk, Zhu Xin came to the waiting hall again. Wearing a ribbon of volunteer service, she is the most trusted figure in the eyes of passengers. Carrying bags and suitcases, answering inquiries, looking after luggage, guiding into the station, cleaning up … These services are trivial and complicated, but Zhu Xin has done it with great care and patience. "My job is to serve passengers, and I will be there whenever I need it." Zhu Xin said.

As the vice squad leader of the service team of Fuzhou North Bus Station, Zhu Xin has worked in the service team for more than ten years. Under the leadership of the predecessors and the accumulation day by day, Zhu Xin wrote down many service essentials: the old and the young are sick and pregnant, and they should take the initiative to help them; Older passengers are inconvenient to travel, so they should take the initiative to pay attention and guide; Foreign tourists are afraid of getting on the wrong bus and crossing the point by mistake, so they should be guided gently and patiently; Children are lively and active, so we should pay attention to safety … Sincere smiling face, warm words, thoughtful service and meticulous care. Zhu Xin integrates these service details into his daily work. After a hasty lunch, Zhu Xin plunged into the busy work in Spring Festival travel rush.

Fu Xiaoying Chen Jingjing reporter Xue Rongtai Wen/Photo courtesy

Fuyang West Railway Station: Chinese New Year is to run in the crowd.

At 5 o’clock in the morning of the sixth day of the first month, the drizzle in northern Anhui was accompanied by a cold wind. Mu Shuwen, the stationmaster on duty at Fuyang West Railway Station, quickly walked out of the dormitory door, came to the station and got into the surging crowd. This is her 13th year in Spring Festival travel rush.

Fuyang, Anhui Province, with a population of over 10 million, is one of the famous labor exporting places in China, with more than 3 million people working in Jiangsu, Zhejiang and Shanghai all the year round. "369, go out" is a traditional custom for local people to travel. On the sixth day of the first month, the tide of Fuyang people going out came as scheduled.

Mu Shuwen hurried into the Leifeng service station of Yingzhou Love, and there was an endless stream of visitors who came to consult. "Excuse me, I bought my ticket in the wrong direction. What should I do?" "I am old, my leg has been injured, I can’t move easily, and I can’t get a mobile phone." ….. Just over half an hour, Mu Shuwen kept his eyes open and his mouth shut, which solved the trouble for 22 passengers.

At 11: 12, Mu Shuwen’s walkie-talkie sounded: "A passenger on the G2693 train from Xinxiang East to Shenzhen North lost his valuables and needed to be handed over." She trotted to platform 10, took the lost red luggage case back to the service station, and compiled the passenger record.

In busy Spring Festival travel rush, the work of passengers is "continuous". "During the Spring Festival, the daily workload is doubled than usual. We have to send and receive 28 trains from morning till night." Mu Shuwen said that at the end of the day, you need to stand and walk for seven or eight hours, often with backache and numbness in your hands and feet. "Between 11 o’clock and 12 o’clock, there are 16 trains passing through Fuyang West Station intensively. Our station will receive and send a train in less than 4 minutes on average." Mu Shuwen said, "Most of these trains are passing trains in long groups, with large passenger flow and short stop time, so it is self-evident that the on-site organization is difficult. This requires that our service work should not be sloppy, and it must be meticulous and meticulous. "

"Please don’t be crowded, pass the gate in an orderly manner, and brush your ID card to enter the station." At 12: 46, Mu Shuwen trotted to the entrance of 1B ticket gate with a trumpet in her hand, waiting for the passengers to stop at the station, and then she transferred to Platform 1 without stopping. It was not until about 13 o’clock that I could eat a few meals sent by the canteen.

Keep an eye on all posts, divert large passenger flow and maintain order; At the peak of passenger flow, coordinate and dock with passengers in advance, calculate the time point carefully and organize passenger flow; In case of emergency, the first time to deal with the disposal … Mu Shuwen at 22: 35 on the same day to send away the last train, only to return to the dormitory.

On that day, Fuyang Railway safely sent 99,100 passengers, a year-on-year increase of 2.28%. Among them, Mu Shuwen’s Fuyang West Railway Station passenger team received 182 trains and sent more than 27,000 passengers. "Tomorrow we will run the night high-speed train at the station, and the two-shift passenger transport staff will be even busier." Mu Shuwen smiled and waved, as if never tired, and walked into another late night.

Lu Yingguo Text/Photo courtesy

Chongqing Public Transport: No matter how late it is, we must take passengers home.

On New Year’s Eve, there are still crowds outside the T2A terminal of Chongqing Jiangbei International Airport. One after another, passengers set foot on the K01 line of the airport express, and there were bursts of laughter in the carriage.

Airport Express Line K01 does not close until it receives the passengers of the last flight every day. This late-night "car ferry" is also the only bus line in Chongqing that has no fixed closing time. With the opening of the curtain in Spring Festival travel rush, the K01 line has become more and more busy, carrying the homesickness of Spring Festival travel rush’s returning home at night and speeding home.

The driver of this night bus is Yu Yungang, and this year is his sixth time in Spring Festival travel rush. "Around the Spring Festival is our busiest time of the year. At night, the passenger flow of the airport express line is still very large, and staying up late is a common occurrence." Yu Yungang said that in his impression, the latest time was around 5: 30 in the morning.

Yu Yungang and his colleagues have long been accustomed to such night shift life. "If you do this job, you must do it well. No matter how late it is, you must pick up the passengers and go home. " Different from the conventional bus lines, the driver of the airport express is a business card representing the image of Chongqing, which is the first impression left by many passengers when they come to Chongqing.

"Ladies and gentlemen, happy Spring Festival! Thank you for choosing to take the airport express. Please fasten your seat belt and we are ready to leave. " Soon, the passengers on the bus were almost full. After a few greetings, Yu Yungang sat in the cab and drove to the city. In the carriage, the wanderers returning home are chatting about their New Year plans and New Year’s resolutions, and a vigorous warmth is surging in the carriage …

During the Spring Festival this year, Chongqing Communications Investment Group launched more than 6,000 buses and more than 320 rail trains as regular transportation capacity every day, further improving the matching of transportation capacity and volume; The bus reserves more than 300 motor vehicles every day, and each line yard of rail transit arranges one hot standby vehicle and one cold standby vehicle, which will be put into operation in due course.

According to the change of passenger flow, Chongqing public transport takes timely operation and organization measures such as adding cars, working overtime and delaying. Rail transit has also established a working mechanism of dynamic optimization of traffic organization, and measures such as reducing the number of trains returning to the depot, adjusting small routes and extending the stop time of key stations are taken every day from 19: 00 to 23: 00 to ensure the transport capacity at night.

Zhao Xiaoxue Wen/Photo courtesy

Tianjin air traffic control: the Spring Festival handover of air traffic control couples

"Today I’m off duty to sweep the dust first, and tomorrow you will prepare your parents’ new year’s goods." "You are working the night shift on New Year’s Eve this year, so I will leave jiaozi for you and go home to eat at night." This is the Spring Festival "handover" between Zhang Dengke and Li Xinshu, air traffic controllers of Tianjin Tower. They have already spent eight such Spring Festival together.

Zhang Dengke and Li Xinshu are brothers and sisters, both in the tower, and colleagues, belonging to the combination of "two-tube combination". Their daughter was born on the eve of the Spring Festival in 2019 and was named "Yunhang". Li Xinshu said that this is to hope that their small civil aviation family will sail as freely as possible in the clouds and be safe and smooth.

At work, what others see is Li Xinshu’s dashing and heroic attitude. Behind the countless safe landings and landings, Li Xinshu and his colleagues silently persisted, devoted themselves wholeheartedly, shouldered heavy responsibilities and worked hard day after day.

On New Year’s Eve this year, Li Xinshu kept her old age in her post again. "Although I missed the reunion with my family, I am very pleased to be able to escort the reunion of thousands of families." Li Xinshu introduced that during the period of Spring Festival travel rush, the number of flights increased, and the controllers needed to be more focused and quick-thinking, and make reasonable command and coordination plans in time to ensure the safe take-off and landing of each flight.

On the first day in the Year of the Loong, Zhang Dengke came to the post to hand over the shift, and the couple once again spent a special Spring Festival in their own way. "For our family, life is work, and work is for a better life. Only a big country can have our small family, and we must have the feelings of home and country." Zhang Dengke said.

"I’m on the job on New Year’s Eve. You take care of the elderly and the children at home. It’s hard!"

"I am on duty on the first day, pay New Year greetings to my parents and give my children lucky money!"

"CCA2887, tower, runway 16R, calm wind on the ground, you can take off, happy Spring Festival!"

……

The sound of greetings is full of the gathering of the air traffic control couple during the Spring Festival, just for the lights of their duties. Zhang Dengke and Li Xinshu are used to this kind of handover watch. As long as the post needs them, they are there to escort the reunion road in the air.

Ren Xiang

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Star Era ET extended range four-wheel drive pre-sale 249,800, with 469 horsepower.

At this Guangzhou Auto Show, Star Road Star Era ET extended-range four-wheel drive opened for pre-sale, with a price range of 249,800-299,800 yuan and a replacement price of 229,800-279,800 yuan, of which the pre-sale price of extended-range four-wheel drive Max is consistent with the guide price of extended-range rear-drive Max.

In terms of appearance, the extended-range four-wheel drive version of Star Era ET is the same as the extended-range rear-drive version currently on sale. It adopts a closed front face design, equipped with a through-going daytime running light belt, and a star road letter logo is attached to the middle of the front face. Continuing the current split headlight design, the far and near light groups are embedded above the air intakes on both sides, and ornaments are added to decorate, and the trapezoidal air intake grille is still below. In addition, the roof is equipped with laser radar, which will be equipped with "Falcon Intelligent Driving" end-to-end technology, which can realize intelligent driving assistance in the whole scene.

The side lines of the car body are soft, and the raised line design led from the headlight belt, with a slightly drooping roof, enhances the sense of movement of the car. Adopt hidden window design, equipped with pop-up door handle design, consistent with the current model; The side skirts are decorated with black decorative panels. The difference is that the new car is upgraded with 20-inch spoke wheels (currently 19 inches in cash), and various exterior paints such as Xinghan gray are added. The body size is 4955x1975x1698mm, and the wheelbase is 3000mm, which is used to locate medium and large SUVs.

The rear of the car adopts a penetrating taillight group, which echoes the front light strip. A large-sized inclined D-pillar is equipped with a black spoiler, and a large number of black elements are added to the rear enclosure, which is more sporty.

In terms of interiors, Star Age ET extended-range four-wheel drive comes standard with a 10.25-inch suspended instrument panel and a 15.6-inch 2.5k central control panel, and it has a built-in 8295 chip, which supports the intelligent voice of Lion AI’s big model, such as the zero-gravity seat of the co-driver, the ventilation/heating of the main driver’s seat, the three-temperature intelligent air conditioner, the 23-speaker sound and the 256-color ambient light.Electric sunshade, intelligent electric glove box and star bar will also be added.

In terms of power, Star Age ET extended-range four-wheel drive is built on the 400-volt architecture, equipped with 1.5T range extender+dual motors and Snow Leopard four-wheel drive system. The maximum power of the front and rear motors is 150/195kW, the total power reaches 345kW (469HP), the comprehensive torque of the system is 634N·m, and the zero acceleration is only 4.8s The whole system is matched with 41.16kWh Guoxuan Hi-Tech battery. Then, what do you think about the extended-range four-wheel drive of ET in Xingji Era? Please leave a comment.

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Rulu’s recent photo is amazing. She wears a waist-tied slit skirt to show off her good figure, which is even more beautiful after slimming.

On the afternoon of August 21st, actor Rulu posted a new photo on his personal social platform with the caption "Done". Subsequently, the studio forwarded the boss’s news and revealed that Rulu’s new drama had been finished: "Happy to finish! Enter the next stage of the’ Xin’ journey. " Rulu doesn’t often share his daily life except posting his own clips on social accounts. This time, she took a recent photo just to close the new play, which is really full of ceremony.

Rulu released a new play script. The play has attracted much attention from the outside world since it started shooting, and now it has finally been finished. I can’t wait to see Rulu’s performance in the play. Rulu has always been regarded as a strength school, and every role he plays is very popular with the audience. I wonder what kind of role image she will challenge this time. I am looking forward to it!

In the beautiful photos released this time, Rulu appeared sideways, showing a beautiful figure. She has long hair, beautiful makeup and a long skirt with a high slit and a waist. Her feet are as high as the sky, and the overall shape is full of goddess. From this perspective, Rulu has indeed lost a lot of weight. Compared with the past, he is like a "paper man". Her palm face is extremely superior, even if only the side face is exposed, it is still beautiful by the delicate little face.

And after losing weight successfully, Rulu’s curve is still perfect, and her proud figure is extremely eye-catching. In addition, Rulu’s slim waist and chopsticks legs are particularly eye-catching. It’s so thin, beautiful and tall that people can’t move their eyes!

Anyone who knows Rulu should know that in the early years, she has been troubled by her fat and thin figure. Rulu is often criticized and complained by the outside world because he sometimes gets fat and sometimes loses weight. Since last year, Rulu has been thin and beautiful in every appearance, which is why he was "as fat as two people" when he was fat.

Looking back at the beautiful photos shared by Rulu recently, after losing weight, she not only became more beautiful, but also had a better temperament and clothes. She can wear her own style in any shape, which is beautiful.

Not only that, Rulu also released a rare photo of himself traveling in a swimsuit earlier, which really surprised everyone!

Looking back at Rulu who appeared on the scene in a swimsuit, it was really beautiful. Wearing a bathing suit, she is slim and slim, and she can hardly see fat all over her body. Moreover, after losing weight, she looks more beautiful and confident, emitting the aura of the goddess from the inside out, dazzling.

At that time, Rulu took many beautiful photos of wearing swimsuits. At that time, she was wearing a bikini with a white gauze skirt. The slender curve could not be hidden, and the straight chopsticks legs was even more noticeable. Against the backdrop of this outfit, Rulu also became more gentle and charming, with a beautiful and sweet smile.

You know, Rulu was once an out-and-out overlord and queen. Unexpectedly, after she lost weight, she became so delicate, gentle and charming.

After many years of debut, Rulu has brought many classic roles to everyone, and she has been constantly challenging new roles. Now Rulu has not only become more beautiful and dazzling, but his works are also excellent. I hope Rulu can keep such a good state all the time, and I hope she will have more and better works in the future!

The picture comes from the Internet.

Editor in charge:

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499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

First, preface: Xiaomi launched a new whole house routing Mesh networking scheme to solve the pain point of signal dead angle.

With the popularity of WiFi 6, more and more families have upgraded their routes just to enjoy the extremely fast networking experience.

However, based on the characteristic that the higher the speed in the 5GHz band, the worse the wall penetration. If the home is loaded with walls, ceilings or floors, the signal loss will be obviously attenuated. For example, if you change rooms, the mobile phone is playing games or brushing videos, there will be obvious jams and disconnections. At this time, you have to use 2.4GHz to connect.

However, 2.4GHz is now in a relatively saturated state, and it has also become the hardest hit area. Bluetooth mouse, Bluetooth headset, smart home, microwave oven and other devices may cause channel congestion.Under such circumstances, the stability performance of 2.4GHz is even worse than that of traffic surfing, and the experience is very worrying.

In fact, in order to achieve the effect of whole house coverage, it is only necessary to build a Mesh network, which is also the most popular whole house coverage scheme at present.

The Xiaomi whole house wireless router received by Fast Technology is the protagonist we want to test.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Mesh, as a complete set of distributed network solutions, is also a solution with low barriers for users to get started. Its advantages are very clear: simple networking, seamless roaming handover, and free addition of sub-routes to realize regional wireless enhancement.

Xiaomi whole house routing supports self-developed Mesh technology, which can be networked by wired, wireless and mixed methods, and can also form a unified whole house network with many Xiaomi /Redmi routers.

In terms of specifications, this router supports WiFi 6 technology, and provides a total of 5 Gigabit wired network ports (4 mother routes and 1 child route), while wireless supports a large bandwidth of 160Hz, with 4 independent antennas, and the maximum theoretical wireless rate of 2.4GHz and 5GHz dual-frequency concurrency is 2976Mbps.

The positioning of Xiaomi’s whole house routing is an entry-level WiFi 6 router. This configuration can be said to be full of sincerity.

Next, let’s take a look at the performance of this Xiaomi whole house route in terms of signal, coverage and experience.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Second, the appearance: pure white appearance, fashion and simplicity, and all the mother and son routes have built-in four antennas.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Xiaomi’s whole house routing adopts mother-child design, all of which are pure white+square shape, which continues Xiaomi’s simple but not simple design as always.

The bus route with a slightly larger size is 89.5 × 89.5 × 213.5 mm; The child routing size is 89.5×89.5×153.7, which is slightly smaller.

This sub-and-bus route has built-in four antennas, which all use 1GHz CPU and 256MB memory, and all support 2×2 2.4GHz Wi-Fi and 2×2 160MHz 5GHz Wi-Fi.

After being powered on, the 1 mother and 1 child can automatically network in 0 steps, which greatly reduces the trouble for users to manually change the configuration.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

The above picture shows the sign of NFC on the top of the parent route, but unfortunately the child router (below) is not equipped with NFC function.

Guests at home need to connect to WiFi, and they can connect to the Internet through NFC at the touch of a supported mobile phone. Even if you forget your password, you don’t have to worry, which saves the trouble of asking.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Xiaomi Mesh WiFi6 is printed on the bottom, indicating that Xiaomi’s self-developed Mesh intelligent connectivity function is supported, and multiple networks can be established by wired, wireless and mixed methods.

Even for complex apartment types, only one parent route is needed to connect 9 sets of routes, and it is easy to set up a whole-house network to achieve whole-house coverage.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

A list of interfaces of the parent route, including Mesh (short press)/Reset (long press) button, four adaptive WAN/LAN ports with 1Gbps rate, and power interface.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

The interfaces of sub-routes are relatively simple, including Mesh (short press)/Reset (long press) button, a 1Gbps WAN/LAN adaptive network port and power interface.

The network port can be connected to the parent routing network port or lower-level computer equipment, which is convenient for users to expand the use scenarios of different rooms.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Charging port, instruction manual and network cable of the sub-bus route attached in the package.

3. Mesh networking and speed transmission test: In the 5G band, there is also 316Mbps at the far end of the whole house without inductive switching.

Xiaomi’s whole house routing supports 3000M wireless rate, that is, from 2.4G band with 574Mbps rate and 5G band with 2.4Gbps rate, reaching a total rate of 2976Mbps.

Moreover, one parent route and one child route are respectively equipped with four external signal amplifiers, that is, a total of eight external signal amplifiers.

The maximum number of connections can support 256 WiFi devices and 200 Bluetooth devices, which is more than enough for ordinary houses.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

The environment we tested is an office, with an area of about 300~400 square meters, which is at least twice as large as the conventional residential environment.

The red dot is the installation position of the parent-child route, and the distance between them is about 8 meters, and the black dot is the test position.

Let’s take a look at the performance of Xiaomi’s whole house wireless routing.

1. Roaming test

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Xiaomi wireless routing supports Mesh networking, which is very simple to get started. Just enter the gateway address of the parent route and manually complete the routing configuration, and it can automatically complete Mesh networking.

This process is very insensitive, and it can be easily completed if you want to network in different ways, such as wired, wireless and mixed.

If it only covers the whole house, it is suggested that the location of the parent route should be fixed first, and then the child route should be placed in the dead corner of the signal after the networking mode is set, thus completing the network coverage of the whole house.

Moreover, the bus route can be connected with up to 9 sets of routes, and even if there are more walls and more complicated apartment types, it can achieve a smooth connection experience without dead ends.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

We also tested the signal strength of roaming and walked around the office randomly.

The signal strength of the slave route reached 57dB before the automatic switching roaming.

After automatic switching to the sub-route, the signal strength is further reduced to 36dBm, and the average delay is about 24 ms.

This process is basically non-inductive, avoiding the problem of attenuation of 5GHz WiFi+WiFi 6, and making the whole house available.

If there are high requirements for signal strength and transmission speed, more sub-routes can be set, which can make the signals in all rooms basically reach a very good level.

— — transmission speed

Xiaomi Wireless Routing makes the antenna into a built-in antenna, so what about its signal, intensity and transmission rate in different environments? Let’s directly measure its performance.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

The PC used for testing is also in the test point 1 position with the parent route.

At this time, the PC device is in a wired 1000Mbps link, the wireless rate of the mobile phone is 2.4Gbps, and the signal strength is -19dBm.

In 10 seconds, 1.1GB of data was transmitted to the PC, and the highest speed reached 944Mbps, which can be regarded as gigabit full of blood.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

When both PC and mobile phone are wireless, at test point 1, the handshake rate of PC is 2.4Gbps, that of mobile phone is 2.4Gbps, and the signal strength is -21dBm.

In the pure wireless environment, it is very easy to be disturbed by the environment, but the mobile phone transmits 608MB of data to the PC within 10 seconds, and the speed is about 510Mb/s, which is still very ideal.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

At this point, we separated a wall at test point 2, the handshake rate was 2.4Gbps, and the signal strength was obviously blocked, reaching -49dBm.

Within 10 seconds, the mobile phone transmitted 552MB of data to the PC, and the maximum speed was about 463Mbps, so the loss was not too obvious.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

At test point 3, the handshake rate of the mobile phone dropped to 1152Mbps, and the signal strength was -56dBm.

Within 10 seconds, the mobile phone transmitted the maximum data of 377MB to the PC, and the maximum speed was about 316Mbps.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

At test point 4, the child route is connected at this position, but the distance from the parent route is long, at least about 10 meters.

Handshaking rate of mobile phone is 2.4Gbps, and signal strength is -42dBm.

Within 10 seconds, the mobile phone transmitted the maximum data of 412MB to the PC, and the maximum speed was about 347Mbps.

The following figure is a summary of the table:

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

Fourth, summary: only 499 yuan can cover the best choice of the same price in the whole house.

1. Entry level also has excellent experience. Mesh realizes 5G+WiFi 6 coverage of the whole house.

This whole house wireless routing brought by Xiaomi, although it focuses on entry-level Mesh routing, has achieved the best existence in the same price range while focusing on affordable prices.

We actually measured this route. Although the antenna is built in, the coverage rate is not compromised. In a room of 300~400㎡, the basic coverage can be achieved by only one parent route and one child route. The wall-crossing experience is also excellent, and the signal strength is also very ideal.

If you encounter a residential environment with a slightly larger area and more walls, it is recommended to put a sub-route in one room conditionally, so that the whole house can enjoy the carefree experience brought by 5GHz WiFi+WiFi 6 and bid farewell to the signal dead angle completely.

Thanks to the characteristics of wireless roaming, you can play games and watch videos in any room, without worrying about dropped calls and jams caused by node switching.

2. The small functions of secret-free network access and secret-changing synchronization are very worry-free, which adds extra points to Mijia ecology.

With more and more ecological products of Xiaomi, this router also has unique functions that are different from other routers.

For example, smart devices that are not connected to the network are exempt from encryption, and all smart homes are directly synchronized.Although it looks unremarkable, if you encounter a lot of smart homes, you have to reconnect after changing the hot password. I believe this workload is very headache.

Although these functions are insensitive, they can’t be without them, which makes users worry enough about their daily use and adds a lot of points to the ecological experience of Mijia.

There are also these features of NFC, which can connect with friends and relatives at home, and you can connect to the internet with a touch of your mobile phone, avoiding the embarrassment of remembering your password.

It can be said that Xiaomi has achieved the experience of "no one has me, and people have me" in these small functions.

3, the most competitive price of the same kind is only 499 yuan.

The most eye-catching thing is its price.Some e-commerce companies have killed the starting price to around 499 yuan.We must know that the cheapest e-commerce can buy in the market is around 599 yuan. Xiaomi once again shows the true nature of "price butcher" and gives full play to its very strong competitiveness.

If you want to experience the carefree experience of full-house coverage without dead ends, or have a headache about large-sized network coverage and don’t know how to choose, and the budget is not high, then I think this millet full-house routing is your best choice.

499 yuan can realize the whole house Mesh networking! Xiaomi whole house routing evaluation: completely say goodbye to the dead corner of the signal

通过admin

Rolled up! Flyme Auto system launched!

  [Autohome News] On March 30, Meizu Lynk & Co’s Boundless Ecological Conference was officially held. At the meeting, Meizu released the Flyme Auto car operating system, which will be carried on (|). At the same time, Meizu 20 also has the function of UWB car key and matches Lynk & Co 08. In Meizu’s view, the future mobile phone will enter the car as a "part" and become a mobile phone domain. Coupled with the rapid iteration of mobile phones, it can bring continuous innovation to the car. Upgrading the mobile phone can upgrade the car.

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More exciting videos are available on the Autohome video platform

  In the cooperative research and development between Meizu and Geely, in the initial stage of car research and development, corresponding positions were reserved for mobile phones, chips, and related functions, and they were intervened in advance to jointly develop. The Flyme Auto car operating system has functions such as non-inductive link between mobile phones and cars, unbounded desktop, small window, random engine, application relay (such as car navigation and mobile phone navigation relay after getting off the bus), hardware sharing, etc.

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■ Flyme Auto Operating System: Not inferior to Huawei Hongmeng!

  The car system brings the concept of a negative screen from the mobile phone, and supports the interconnection of the car + mobile phone. At the same time, it has a deeply integrated and customized third-party app interface, etc. The overall function and UI interface display are completely comparable to Huawei’s Hongmeng system.

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  Aicy is an intelligent AI brand equipped with the entire car and machine system. Aicy voice has functions such as intelligence, fast response, global controllability, visible speech, soft and hard linkage, multi-tone area, custom wake words, etc. At the same time, it also has custom scenes, quick cards, intelligent recommendation cards, etc. to provide intelligent interaction.

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  Multiform desktop/free desktop can be flexibly customized, including live desktop, map desktop, wallpaper desktop, scene space, rest space, camping space, etc. OMS gesture recognition (OTA) has a combination of air gestures and common functions, such as liking (collecting) music, taking pictures with the camera; global pop-up confirmation, phone answering, notification opening, multimedia playback; global cancel operation, phone hanging up, notification closing, multimedia pause; rotating gesture to adjust volume and other functions.

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  In the connection with the mobile phone, Meizu mobile phone can be used as the non-sensory car key mobile phone application of the vehicle to get on the car, and take pictures around the vehicle, take pictures of the parking space number and transmit through Bluetooth, UWB, and Internet. At the same time, it can use the vehicle camera, voice and mobile phone computing power, and video conferencing realized by the application. In some functions, the car machine has also been deeply customized with related software, such as QQ Music, Autonavi Map, etc.

How did Meizu and Geely play together?

Autohome

    Some friends may wonder, how did Lynk & Co and Meizu play together? In June 2022, Geely’s subsidiary Star Age acquired a 79.09% stake in Meizu. Li Shufu said that at present, a new round of technological and industrial revolution has given birth to a large number of new formats and new models, and technological innovation and ecological integration of the consumer electronics industry and the automotive industry are imperative. In the future, the track of the smart car and smart phone industries will no longer be monotonous. The two will no longer go their separate ways, but an integrated relationship of multi-end point, full-scene and immersive experience for common users. By laying out the mobile phone business, the consumer electronics industry and the automotive industry will be deeply integrated, and the user ecological chain will be built across borders, which can achieve super synergy.

  Since then, Meizu has deepened its ties with Geely’s brands, such as Meizu’s mobile phone entering the Lynk & Co mall, Meizu’s flagship store displaying Geely cars, and Meizu’s application for the "Unbounded Car" trademark. The Lynk & Co 08, as the first model of Meizu’s Flyme Auto car system, has also received a lot of attention.

■ About Lynk & Co 08 

Lynk & Co 08 2023, basic

Lynk & Co 08 2023, basic

Lynk & Co 08 2023, basic

Lynk & Co 08 2023, basic

Autohome

   Lynk & Co 08 was launched on March 25. As the first mass-produced model of the new urban opposition aesthetic design style, it opened a new chapter in the design language of Lynk & Co. In addition to the appearance design, its Flyme Auto car system is also worthy of attention. For the Lynk & Co brand, the software and hardware updates of the car system are very frequent, from Yikatong E01 (GKUI Jike system), E02 chip (GKUI Jike 2.0 system), to the later E03 and Qualcomm Snapdragon 820A chip (LYNK OS system), and then to the Lynk & Co 09 with 8155 chip (LYNK OS N system), to today’s Meizu Flyme Auto car system, has been continuously upgraded.   

Editorial comments

  The combination of Meizu + Lynk & Co this time is easily reminiscent of the configuration of Wenjie + Huawei, and Huawei’s Hongmeng system has also become one of the selling points of the Wenjie series. Unfortunately, there is no open car experience link on site, so we cannot compare this system with Hongmeng. But it is certain that the car system does not directly transplant the mobile phone system to the car. Only companies that really find user requests and pain points and keep updating can win in the intelligent competition. If you are interested in the car system of Meizu and Lynk & Co, you can pay attention to the follow-up evaluation of Autohome.

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  With the examples of Hongmeng and Flyme Auto, we also found that, as Li Shufu said, the ecological integration of automotive electronics and consumer electronics is inevitable. This also gives future cars and even smart cockpits more room for imagination. Will players such as Apple enter the game? What do you think the future car system will be like? Does Lynk & Co satisfy you with this car? You can speak freely in the comment area! (Text/Autohome Xing Yueyang)

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BYD Hybrid + Huawei HiCar, Cyrus Blue Electric E5 Honor Edition listed: 99,800 yuan

On April 10, news, Sailis Blue Electric E5 Honor Edition is now on the market, the official guide price is 99,800 yuan – 119,800 yuan, lower than the previous generation of models by 40,100 yuan. This series of models is positioned as a medium-sized large seven-seat plug-in SUV, with 100 kilometers of pure electric battery life and 5 active safety technologies as standard:

In terms of listing rights and interests, Blue Electric E5 Honor Edition can also enjoy rights and interests worth more than 20,000 yuan, including lifetime quality assurance, lifetime free basic maintenance, 0 down payment for 5 years, super long finance and free lifetime basic traffic and 3-year vehicle traffic.

The new car has a length, width and height of 4760/1865/1710mm, a wheelbase of 2785mm, and 18-inch wheels (225/55 R18) and 19-inch wheels (235/50 R19).

The effective space of the cockpit is up to 3144mm, the legroom of the front row is up to 917mm, the legroom of the second row is up to 885mm, and the trunk space can be expanded to 1432L. After the seat is reclined, it is enough to easily create a "double bed".

Blue Electric E5 Honor Edition adds Muyun Grey appearance, comes standard with 5 active safety technologies, parking images, is equipped with Huawei HiCar intelligent car system, supports intelligent voice interactive control, and is equipped with a new Autonavi map.

In terms of interior design, the Blue Electric E5 Honor Edition is equipped with a multi-functional dual-format flat-bottomed steering wheel of the same color, and the cockpit is equipped with a micro-fleece all-soft package process. It is equipped with a dual screen composed of a 7-inch LCD instrument + a 12.3-inch central control screen, and an electronic gear shift design.

In addition, the Blue Electric E5 adds an electric tailgate with memory function, a 6-way electric adjustment of the main driver’s seat, and a ventilation and heating function of the main driver’s seat; it comes standard with a number of intelligent safety systems: including line assist, door opening warning, blind spot monitoring, rear interspersed warning, and rear collision warning system. High-end models also provide built-in driving recorders and wireless charging of mobile phones.

In terms of performance, the Blue Electric E5 Honor Edition Cyrus Group DE-i Super Electric Drive Intelligent Platform is equipped with a 1.5L high-efficiency plug-in special engine of Freddy Power, with a power of 81kW, a maximum power of 130kW for the motor, a comprehensive power of 211kW for the system, and a comprehensive torque for the system 435N.mThe WLTC comprehensive 100-kilometer power loss fuel consumption is 5.4L, and the 0-50km/h acceleration is 2.9 seconds.

IT Home noticed that the Honor version of the model has also been upgraded with DC fast charging function, matching Guoxuan Gaoke 17.52kWh ternary lithium battery, which can complete 30-80% charging in 48 minutes. The NEDC pure electric range is 100km (the original 110km version is cancelled), and the comprehensive battery life is 1150km.

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Meizu crisis: brand aging without knowing it

  Text/ant bug

  In the past two years, the domestic smartphone market has undergone great changes. Xiaomi’s upward momentum has been blocked. A dry Internet brand has closed down, and the VO brothers have risen rapidly. Another company that has achieved greater growth is the old-fashioned Meizu. Before 2014, Meizu’s sales were so small that even it was embarrassed to announce it. The outside world can only speculate a rough idea from various clues. But since 2015, Meizu has opened a soaring model, and at the same time has become confident and brave enough to announce sales. According to the data released by Meizu, it achieved sales of 20 million units in 2015, an increase of 350% year-on-year. Last year’s sales were 22 million units.

  To be able to achieve this result in the fiercely competitive domestic market, it should be said that Meizu’s performance is still very good. However, it is worth noting that under the bright data of sales growth, Meizu has experienced the phenomenon of brand aging, and the recent excellent performance cannot hide the hidden worries of future development.

  Meizu’s sales are improving, but the brand has begun to age

  The so-called brand aging refers to the decline of a brand’s popularity and reputation in the market competition, sales shrinkage, and market share. These conditions may not necessarily occur together. One of the most prominent manifestations of brand aging is high visibility and low awareness. It is said that Meizu’s sales are still rising slightly, which seems to have little to do with brand aging. But in fact, various signs show that Meizu has already shown the characteristics of brand aging:

  1. Brand positioning is becoming increasingly blurred

  In the minds of most people, Meizu in 2015, regardless of its sales, still gives people a small and beautiful brand perception, and even some people will put the pursuit of the ultimate, craftsman spirit and other reputation words on it. But now all this is no longer, the original Meizu brand perception has changed a lot, and even to the other side.

  It turns out that Li Nan can also justifiably say that Meizu’s users are highly educated and promising young and successful people. What is Meizu’s product positioning now, and what are the target consumer groups? Maybe they have a clear plan internally, but in the eyes of the outside world, Meizu’s product positioning is not as clear as before, and the target users are even more vague.

  Although Meilan has played the banner of youth good products to win the support of young users, it has not been able to attract many young people with spending power. On the contrary, students, the elderly, ordinary working class and other groups with lower spending power are its real users. If Xiaomi was the first smartphone for young people, Meilan became the first mobile phone for low-spending people. When smartphones entered the stage of market segmentation competition, Meizu returned to the shrinking middle market.

  2. The product loses its original characteristics and is obsolete from the market

  Thinking back to the Meizu M8, M9 and other models of the past, they required quality control, appearance, and performance, representing the top level of domestic smartphones at that time, which could be called a classic. But now that people mention Meizu, the first impression is that the price is cheap, the others are fine, and then there are no more.

  In the past two years, Meizu has released many models, and even released one every month in many cases. At the same time, the sales volume is a star product that has come to the ground, but has not left a deep impression on consumers. The results of the top ten ZEALER brand mobile phones in 2016 show that Meizu failed to make the list in the selection of the top ten flagship phones, the top ten thousand yuan machines, and the top ten camera mobile phones. If we talk about the evaluation of flagship phones and camera mobile phones, Meizu can barely find the excuse that the CPU is not Qualcomm, but in the thousand yuan machine, Meizu, which accounts for more than 70% of the total sales, has also been wiped out, which is really puzzling. The sales of tens of millions of units can’t find a bright star product. It can only be said that now Meizu mobile phone products have no own characteristics and are not in the market.

  3. Poor user reputation and declining brand reputation

  With the growth of sales in the past two years, Meizu’s branding impression has been greatly improved, but with it, its reputation has declined significantly. Many consumers have reported Meizu’s poor quality on Weibo and the community, mainly focusing on serious battery heating, fragile screen, poor signal, and poor quality accessories. Among them are new users and angry old coal friends. Some consumers even spontaneously formed a rights protection group and set up a special website.

  Meizu used to be small in size, and the supply chain has the voice over not much. It is true that the quality control has not been advantageous, but fortunately the product cycle can be slowly run-in to solve the problems. Now that the shipment volume has come up, the product cycle has been greatly shortened. At the same time, users are no longer mainly senior fans, but mostly ordinary users. In this mobile social era where everyone is self-media, they usually do not choose large-scale tolerance like senior fans when facing mobile phone quality problems. Although mobile phones are not FMCG products, the time for replacement is shortening. Poor reputation has led to a decline in reputation, which means that the proportion of users choosing Meizu when changing phones has been greatly reduced, which is very unfavorable to the future development of the brand.

  The reasons for the aging of the Meizu brand

  Everything has its reasons. The reason why Meizu’s brand is aging is mainly due to the following reasons:

  1. Lack of a clear long-term business strategy

  For less competitive industries or regional markets, the importance of a long-term strategy may not seem great. But in the highly competitive smartphone market, if a company does not have a long-term strategy, it is easy to fall into a state of blind attack, wasting resources, and possibly leading to a dead end.

  In these years, Meizu’s performance has no long-term strategy at all, and it has been repeated in the twilight and twilight. In 2015, Meizu’s goal was to boost sales, and it tried its best to make the market at any cost, losing 1 billion yuan in one go. In 2016, it learned from the VO brothers to do marketing and held concerts frequently. Then the KPI assessment suddenly turned into trying its best to protect profits, completely ignoring what it just said to vigorously expand offline channels. In 2015, it began to recruit employees on a large scale, saying that it wanted to become bigger and stronger, and then it laid off large-scale employees for the IPO.

  In terms of product marketing, Meizu is also chaotic and chaotic. Yesterday, it was still advertising to emphasize the configuration, saying "if you are not satisfied, you can run a point", and the next day, you can "forget the parameters" to promote the new product. You can directly shout the slogan "Born to kill" and fight bayonets with friends, or you can make a 180-degree turn after that, singing "Make Love No War" to defend world peace, and at the same time play a secret war, sending bulletproof helmets printed with the words "Born to Kill" to the media and guests. All kinds of forced rubbing hot spots and all kinds of face slapping, such unstrategic playing methods can indeed increase the popularity, but make the brand perception in the minds of consumers become more blurred, and also greatly damage their reputation.

  2. Alibaba’s investment in shares brings pressure and variables

  In the history of Meizu’s development, Ali’s investment in shares at the beginning of 2015 was obviously an important event. At that time, Meizu was in domestic and foreign difficulties, with tight funds, marginalized markets, and low morale due to brain drain, so Huang Zhang took over Ali’s olive branch. Ali not only brought 690 million US dollars in funds, but also valuable traffic resources and technical support. Meizu’s full firepower in 2015 and sales reached 20 million units were inseparable from Ali’s support.

  But at the same time, Ali has also brought unexpected pressure and variables to Meizu. It is reported that Huang Zhang and Ali signed a performance betting clause, and Ali required Meizu to ship 20 million units in 2015. If not, Ali will obtain the right to further acquire Meizu’s equity. Although the news was denied by Meizu, Meizu raised its expected target to 20 million units after Ali’s investment, and in 2015 also happened to complete 20 million units, which seems to reflect that the betting rumors are not groundless.

  Regardless of the existence of the betting clause, the objective fact is that after Ali’s investment, Meizu completely bid farewell to the mid-to-high-end boutique strategy and replaced it with a simple and crude sales-only theory. In terms of systems, YunOS and YunOS-based Flyme models have increased. In the product library of Zhongguancun Online, there are as many as 16 models of both, which are basically concentrated in the Meizu series. In other words, the low-end Meizu is likely to be due to the pressure of Ali, and Meizu has to do it.

  According to reports quoting old Meizu employees, the actual sales volume of Meizu mobile phones in 2016 was only 19.90 million units. If the Meizu series is not included, Meizu’s sales volume is less than 3 million. In the past two years, Meizu’s huge sales volume has greatly diluted Meizu’s original mid-to-high-end brand value. The cost-effective Meizu has replaced the original Meizu and become the basic image of Meizu in the eyes of consumers, which also means that the Meizu brand will be pulled from the mid-to-high-end to the low-end. To a certain extent, it can be said that Ali has achieved the market expansion of YunOS system by sacrificing Meizu’s brand perception.

  3. Poor quality control and inadequate after-sales service further overdraw brand value

  After the sales volume increased sharply in 2015, the general response from users was that the quality of Meizu’s products had declined. While making up for the shortcomings of marketing, Meizu unknowingly relaxed its requirements for quality control and after-sales. If there is a problem with quality control in production, companies can also check for users through after-sales services. However, Meizu’s after-sales services are precisely the most criticized by consumers. After-sales personnel have a rough attitude, fail to fulfill warranty terms, and long processes, which are not in place, so that users cannot receive due protection services.

  Speak with data: China’s quality Wanlixing complaint platform public data show that in 2015 the platform received a total of 6,229 mobile phone-related complaints, of which Meizu mobile phone 787 cases ranked fifth. Mobile phone 315 online complaint data show that in 2015 Meizu complaints 312 cases second only to Samsung. According to IDC data, Xiaomi, Huawei, Apple’s shipments in 2015 were 64.90 million, 62.90 million, 58.40 million, while Meizu released 2015 shipments of 20 million. Calculated by the number of shipments and complaints, Meizu mobile phone complaint rate is much higher than Xiaomi, Huawei, Apple and Samsung.

  This shows that the quality control problems reported by users are not isolated cases, but indeed insufficient. In November 2016, Meizu even landed on the black list of Jiangsu Provincial Bureau of Industry and Commerce due to product quality problems. Meizu’s poor quality control and after-sales services are not in place, which seriously overdraw the brand value and accelerate the process of brand aging.

  To avoid brand aging, changes must be made

  On May 9, 2017, Meizu released the latest news of the adjustment of the organizational structure. Meizu, Meizu and Flyme respectively established business units, and Li Nan was promoted to senior vice president of Meizu Technology and president of Meizu’s business unit. This move shows that Meizu is also aware of the chaotic situation existing in the Meizu brand and has started to solve it.

  However, separating sub-brands and operating independently may not necessarily be successful. Without an effective coordination and management mechanism after independence, it will result in a waste of resources and a situation of left-right hand competition. This is how Lenovo’s multi-brand strategy failed before. Although Xiaomi basically has the strength to operate separately, it has not yet made any independent sub-brands, which is likely to consider the synergy of resource allocation and management. Huawei implements independent brand operation because its own team, funds, channels and other resources are rich, which can fully support the operation of two independent teams. Coupled with a clear long-term development strategy and good execution, Huawei’s dual-brand strategy has been successful.

  However, after Meizu has experienced many key talent losses, its technical team is not thick, coupled with weak capital reserves, and limited resources, independent sub-brands will cause resource dispersion, which is not conducive to their respective development. If the internal collaboration management mechanism fails, Meizu’s launch of 2,000 yuan products will overwhelm the fading Meizu in the market with a large number of products. The aging process of the Meizu brand may be accelerated, and it will be completely reduced to a thousand yuan machine brand.

  The real problem of Meizu lies in the backward management of the enterprise and the lack of core competitiveness. Meizu first breaks the confinement of the family business, establishes a modern enterprise management system, and gives full play to the enthusiasm of managers and employees. Then it formulates a clear long-term strategy to strive to improve the comprehensive strength of products, technology, services, marketing and so on. This can effectively improve productivity, make products more competitive, and thus get out of the trap of brand aging.

  First published in the June issue of Business Review

  [Author introduction: Ant Bug, technology critic, columnist. WeChat official account: Ant Bug (miniant-cn) ]