During the period of staying indoors, there are many articles and short videos in the circle of friends to fight the epidemic, protect and disinfect, adjust psychology and help everyone improve their immunity. For ordinary people, improving nutrition and enhancing resistance play an important role in preventing diseases. Therefore, nutritional intake is one of the main contents of comprehensive treatment measures in COVID-19. We can adjust and improve our living habits to improve our immunity and resist virus attacks.
Enhance immunity against new viruses
Enhancing immunity refers to strengthening one’s own immunity through certain means. Immunity is the body’s own defense mechanism, and it is the body’s ability to identify and destroy any foreign body (virus, bacteria, etc.) invading from outside, to deal with aging, damaged and dead cells, and to identify and deal with mutant cells and virus-infected cells in the body.
Modern immunology believes that improving immunity is a physiological response of human body to identify and eliminate "dissidents". It is the immune system that performs this function in the human body, and there are many ways to enhance immunity.
First of all, a reasonable diet is conducive to intestinal health and the absorption of nutrients by the human body. Diet should be light and varied. Don’t overeat. Ensure the intake of protein and vitamins every day, drink plenty of water, avoid cold drinks, and don’t use drinks instead of water. Eat more beneficial foods, especially children, and pay more attention to the enhancement of immunity. There is a saying that actively adjusting diet, effectively supplementing nutrition and improving body immunity are the best medicine to fight the virus.
Secondly, good sleep habits are an important condition to ensure immunity. In the critical period of preventing and controlling COVID-19, everyone may have worries and fears to some extent. If we can’t handle short-term insomnia correctly, it will easily develop into chronic insomnia, even depression and anxiety, which is very harmful to the immune system, so we need to maintain good sleep habits. Studies have shown that lack of sleep not only makes people dull and obese, but also damages the human immune system, leading to decreased immunity. Good sleep quality can help us improve our health problems and enhance our immunity.
Third, maintain a stable and peaceful mentality and prevent the psychological crisis of the epidemic. Excessive panic will affect the human immune system. A person’s immunity has a lot to do with his mood. It is found that negative emotions such as hostility, sadness and loss will lead to the decline of human immunity, while cheerful and lively personality and happy emotions can improve human immunity.
Experts stressed that in the face of novel coronavirus, which has no specific drugs at present, most patients rely on autoimmune recovery. For uninfected people, in addition to minimizing going out, wearing masks and washing hands frequently, improving immunity also helps us resist virus infection.
A variety of methods to supplement nutrition is sufficient.
How to eat in order to effectively supplement nutrition and enhance immunity? There is an old saying: "Eating radish in winter and ginger in summer doesn’t require a doctor to prescribe." In fact, it is not necessarily just ginger and radish. The vegetables and fruits that people usually eat have the ability to adjust the balance of the body. It is not complicated to improve the immunity of the body. I suggest you go to the kitchen and see if you have the following things at home: green onions, ginger, radishes, garlic, eggs, fungus, lean meat, citrus, apples, pears, raisins, dried red dates, dried Chinese wolfberry, American ginseng slices, dried hawthorn, coix seed, mung beans and red beans … In short, if you have anything, you can make a delicious and healthy immunity package without deliberately looking for it.
Ginger and radish soup, regulating qi and dredging gastrointestinal tract
5 grams of ginger and green onions are cut into pieces, and if you can’t master the number of grams, then a little. Cut the radish into shreds, not too much. Put a little oil in the pot, stir-fry chopped green onion after hot oil, stir-fry the radish to remove the pungent smell of radish, then add minced ginger, add boiling water and cook for 15 minutes, without covering the pot cover, add a little salt and make soup. This soup plays a great role in promoting digestion and improving gastrointestinal function, especially in the recent isolation at home, which reduces the amount of activity and can be drunk every day.
Garlic mixed with eggs promotes intestinal peristalsis.
5 cloves of garlic and 2 eggs. Mash the garlic into mud, add a little salt, remove the shell of the just-cooked egg, put it directly into the garlic mortar and mix it with the garlic. This dish is not only appetizing, but also promotes gastrointestinal peristalsis, sterilization and detoxification, and at the same time, it effectively supplements protamine and enhances immunity. Even people who don’t like garlic will like to eat this garlic mixed with eggs, especially for meals, especially pancakes. But you can’t eat too much delicious food, you should eat it in moderation.
Cooking red dates with auricularia auricula and cleaning up metabolites
5 pieces of auricularia auricula, 3 pieces of red dates, 3 pieces of lean meat, 20 pieces of mung beans and 20 pieces of coix seed. After boiling in cold water, simmer for 15 minutes, add a little salt and make soup. This soup is very suitable for middle-aged and elderly people who have little exercise and are worried about cardiovascular problems. Drink it every day to effectively clean up the metabolites in the body. If there is less body waste, the body will naturally be in good condition.
Self-made flower tea, vitamin supplement.
Apple jujube tea: wash the skin of apple with salt water, remove the core and cut into pieces; Cut the red dates into small pieces, put them in a cold water pot (glass pot or casserole) and boil them on low heat for 15 minutes. Sour and sweet, it is very helpful for physical fatigue in home isolation.
Crystal sugar boiled pear water: Many people will make this drink. Wash the pear with salt water, remove the core, cut it into pieces, and put it in a cold water pot (glass pot or casserole) with a little crystal sugar to boil. Cook it for 15 minutes on low heat. People with chronic bronchitis, cough or respiratory discomfort can put 3 grams of Fritillaria cirrhosa. Sweet, moistening lung and relieving cough.
Health tea with citrus peel: After eating citrus peel, don’t throw it away, cut it into shreds with a knife, dry it in the heater, or dry it in the oven. It can be used as health tea with citrus peel to improve physical fitness and recharge your batteries. Put a little of tangerine peel, raisins, dried dates, slices of American ginseng, dried medlar, dried hawthorn, etc. into a big cup, and brew with boiling water, and you can smell the fragrance immediately. The taste is very special, both the fragrance of citrus and the sweetness of big dates, and the bitterness of American ginseng is basically not felt. Take this tea as the first choice on the day of keeping fit at home. Special reminder, some people are not suitable for taking American ginseng, so they can not let it go.
Mung bean and barley porridge, anti-poison and beauty
Coix seed itself is a kind of traditional Chinese medicine, which can be used at any time. Putting twenty or thirty tablets every time you cook soup can play an anti-virus and enhance the body’s immunity. At home, mung bean, red bean and barley porridge are cooked for a long time. Eating, drinking and drinking not only supplement nutrition, but also effectively remove moisture in the body. The barley is antiviral and the key is beauty. Female friends learn to eat coix seed, which can have the effect of beauty without spots.
Home isolation is inevitable for three meals a day, but you can’t eat indiscriminately. From a certain point of view, this epidemic has pressed the pause button for people’s lives. However, as long as life exists, eating and drinking can’t stop. The key is to have a serious attitude when eating and drinking. There is no medicine in this world that can improve people’s immunity or resistance at once. However, as long as you take yourself seriously and eat well, your body’s immunity and resistance will naturally be strong.
Double 11 is here, and the e-commerce platform says that it is simple to play. Why can’t you feel it?
As double 11 enters its 12th year, consumers expect new changes, especially simpler and more interesting ways to play.
On October 19th and 20th, two major players in double 11, JD.COM and Tmall, successively launched the 2020 double 11. In terms of time, both platforms have lengthened the double 11 front. Double 11, JD.COM is open from October 21st to November 11th for 22 days. Tmall put forward the concept that "double 11 has three more days than in previous years", with the first wave from November 1 to 3 and the second wave on November 11, turning Singles Day into "nunchakus".
For consumers, the length of time is not important, but whether it can be "simple and rude" to save money is the most important. The reporter of Zhongxin Jingwei noticed that, considering consumers’ complaints about double 11’s complicated rules in previous years, this year, both platforms indicated that they wanted to make shopping easier and offer more direct. However, after all, double 11 has just begun, and it will take time to test whether consumers can feel the sincerity of the platform.
01Platform: double 11’s gameplay is simple this year.
Along with the gradual lengthening of the double 11 front, there are more and more complicated relief rules. Some netizens spit out, "Every year, double 11 has to go through an Olympic math test." E-commerce platforms have also noticed consumers’ complaints, so in the past two years, double 11’s gameplay has been simplified, and more attention has been paid to fun and social attributes.
The reporter of Zhongxin Jingwei noticed that the two platforms that have started double 11 this year both indicated that they would simplify the gameplay and make saving money more direct.
▲2020 JD.COM double 11 started.
JD.COM said it would make shopping easier through multiple marketing measures. In addition to the number one Beijing sticker available across stores and all categories, the setting of "Estimated Price" on the product page will prompt consumers about the available preferential information, and the price after the discount will be clear at a glance without complicated calculation. On November 9th, Big Day, as the first day of the climax of "Global Love Season of November 11th, 2020 in JD.COM", will start the shopping spree with the preferential measures of "simple violence".
Tmall said that the lowest price in the whole year was from November 1 to 3 and November 11, and Tmall also said that in 2020, double 11 was "the double 11 with the largest platform investment in history", including "direct payment of over 30 billion cash subsidies", specifically 4 billion cash-filled red envelopes, 10 billion category subsidies and 20 billion brand coupons; It also includes "multiple surprise games", specifically, 1 billion surprise tasks, giving out red envelopes first, then spending, and 1 billion pen returns, which can also be enjoyed by low-end customers.
▲2020 Tmall double 11 started.
In addition, it continued the game of "stacking cats" in double 11 in 2019. This year, Tmall double 11 launched "Super Star Show Cat Group Debut", where consumers can claim a virtual cat, and finally divide up 2 billion red envelopes through feeding, friend PK and other operations. Tmall said that at least 3 million people in double 11 received red envelopes above 100 yuan this year. Tmall also launched activities such as "no allowance, direct reduction of 40 from 300" and "50% discount coupons and large coupons every day".
02 Netizen: It’s simple every year. Is this year true?
Double 11 started, and the "hand-chopping party" couldn’t help it. Some netizens said, "The double 11 bonus hunter Group with more than 200 people has been established today (20th), waiting to be robbed." Some netizens said, "So fast, the pre-sale in double 11 will start? The things that double 11 bought last year have not been used up. " "double 11 really started, and the mobile phone is full of promotional messages sent by merchants."
Some netizens also expressed their views on the rules of double 11 this year. "Every year, it is said that the double 11 rules are simple. I can’t understand them every year. I don’t know if this year is sincere." "After reading it for a long time, I feel that I am a double 11 who can’t understand the rules." "double 11 is still honestly staring at 300 MINUS 40, and I can’t understand other rules." "I feel that the double 11 rules are quite interesting. Now double 11 is already a festival, not just shopping. For example, it is also interesting to have a cat to play games."
Some netizens issued a "soul torture": I think it is so difficult to simply spend money.
Then, why didn’t the e-commerce platform directly reduce the price during its stay in double 11, but realized the discount through various rules and activities?
An e-commerce analyst who did not want to be named told Zhongxin Jingwei (micro-signal: jwview) that at present, the double 11 Shopping Festival is not an activity on November 11th, but an activity for a period of time, and direct price reduction cannot achieve a sustained activity effect. In addition, at present, many activities in double 11 are realized by inviting and sharing friends, which have strong social attributes. These operations can not only enhance users’ stickiness to the platform, but also spread the platform, which cannot be achieved by directly reducing prices.
03 1 yuan’s "Taojing Spell" has sunk the market.
In order to attract consumers, various platforms launched many new moves during double 11 this year. For example, Tmall launched a 50% discount to buy a house and a car, and 300 stars and 400 presidents went to Taobao to bring goods live; JD.COM and talk show actors Li Dan and Li Xueqin held a talk show conference in JD.COM.
In addition, it is worth noting that on the eve of double 11 this year, Ali and JD.COM successively launched "1 yuan package", and together with Pinduoduo, "shopping" sank the market.
On October 19, 2020, at the launch conference of "JD.COM 11.11 Global Love Season", Han Rui, vice president of JD.COM Group and head of the platform business center of JD.COM Retail Group, announced that Jingxi, a social e-commerce platform owned by JD.COM, launched the "1 yuan Good Use and Fragrance Festival" and other activities, selected hundreds of millions of explosive products from more than 180 industrial belts, and combined with six social games represented by "Fortune Island" through live broadcast of industrial belts for users to enjoy.
Prior to this, on October 10th, Taobao Special Edition launched the "1 yuan More Fragrant Festival", and 100 million pieces of factory goods were mailed home with only one wallet, which will last until the end of double 11. It is understood that the Taobao Special Edition unites 145 industrial belts, 1.2 million industrial belt merchants and 500,000 factories, providing consumers all over the country with good products with straight origin.
Hai Wang, vice president of Alibaba and general manager of C2M business department of Taobao, said that "1 yuan More Fragrant Festival" is not only an exclusive festival for industrial belt factories, but also a carnival for consumers’ quality consumption, which will be the most important golden promotion for Taobao special edition and will be held regularly on October 10th every year.
"True Fragrance Festival" is not the first of two platforms, Taobao Special Edition and JD.COM. In July this year, Pinduoduo announced a high-profile investment of 100 million yuan to launch the first "True Fragrance Festival".
Under the subsidy of 10 billion yuan, in recent two years, Pinduoduo’s "law of true fragrance" has been widely mentioned by netizens. According to big data of public opinion, since Pinduoduo launched the 10 billion subsidy exclusively in May, 2019, the high-frequency word most closely associated with the 10 billion subsidy in the whole network is "Zhen Xiang".
After Pinduoduo launched the "True Fragrance Festival", the Taobao Special Edition put forward the "1 yuan Fragrance Festival" in a tit-for-tat manner. Some analysts believe that the Taobao Special Edition launched the "1 yuan Fragrance Festival" to strengthen Pinduoduo. However, Ali said the move was not aimed at Pinduoduo.
The reporter of Zhongxin Jingwei noticed that the person in charge of the "Real Fragrance Festival" in Pinduoduo had previously said, "Our research found that for many consumers, real fragrance is a surprise shopping experience, and the price subsidy has improved the cost performance of these goods, thus enhancing the consumers’ experience".
When the Taobao Special Edition appeared in March 2020, Wang Hai once said to the "subsidy", "From a competitive point of view, I think Pinduoduo should also work with the Taobao Special Edition to help consumers better obtain good goods through better technological upgrading and better industrial upgrading, not just subsidies."
However, whether it is the "True Fragrance Festival" or the "1 yuan Fragrance Festival" or the "1 yuan Fragrance Festival", in addition to competing for consumers in the sinking market, their real battlefield is the platform’s competition for manufacturers and even the entire industrial belt. Under the background of global epidemic, the transfer of foreign trade factories to domestic sales has become an opportunity for e-commerce platforms to expand cooperation.